Isikhulu esiphezulu seTourism New Zealand, uGeorge Hickton, sithi imali ezosetshenziswa kwezokuvakasha emakethe yaseNyakatho Melika izoba ngaphezu kokuphindwe kabili kuya cishe ku-$10 million.
UMnu Hickton uthe iNew Zealand kufanele imise ukwehla kwemakethe yezivakashi ezithatha uhambo olude eminyakeni yamuva nje ukuze ihambisane nokukhula okuhle okubonwa ngenani labavakashi abahamba isikhashana, ikakhulukazi emakethe ye-trans-Tasman.
Imakethe yase-United States - manje eseletha abahambi abacishe babe ngu-200,000 eNew Zealand ngonyaka - kungaba okuhlosiwe okubalulekile ekukhuleni.
“Yimakethe edonsa isikhathi eside enkulu kunazo zonke emhlabeni, ngakho iyona okumele uyithenge. Futhi sinezindiza eziningi eziya e-US kunanoma iyiphi enye indawo yase-Australia,” kusho uMnu Hickton.
Isabelomali sokuphromotha saseNyakatho Melika sizophindwa kabili sibe phakathi kuka-$8 no-$10m noma ngaphezulu.
"Sifaka imali eyengeziwe, cishe sesiphinda kabili utshalomali lwethu lapho - futhi sizokwenza ezinye izimemezelo mayelana nendlela yethu e-US," kusho uMnu Hickton ngemuva kwesidlo sasekuseni sabasebenza emkhakheni wezokuvakasha.
Iseshini isingathwe yi-TNZ kanye neChristchurch & Canterbury Tourism.
I-TNZ iphinde icabange ukuthi ukumaketha e-United States kuvame ukudinga ukuqhutshwa kosaziwayo ukuze kube nomthelela emakethe yemidiya egcwele ngokweqile.
Umphathi wesifunda se-TNZ eNyakatho Melika u-Annie Dundas ubalule impumelelo yomdlalo wezothando wethelevishini wase-US i-Bachelor - ngokwengxenye eqoshwe eNew Zealand - kanye nokuvela kuka-John Key ku-The Late Show no-David Letterman.
"Kufanele sikhulume ... David Letterman, undunankulu - yenza kukhulunywe ngeNew Zealand nasebalazweni," kusho uNksz Dundas.
UMnu Letterman manje wayesemenywe eNew Zealand. “Sikhuluma noDave, ungumdobi oshiseka kakhulu wezimpukane.”
INew Zealand yamukela izivakashi ezingaba ngu-197,000 ngonyaka ezivela e-US, noma cishe amaphesenti angu-0.7 abahambi bayo abahambweni olude, kusho uNksz Dundas.
Inhloso ye-TNZ bekuwukukhuphula leso sibalo sifinyelele kumaphesenti angu-1, noma izivakashi ezingu-300,000 ngonyaka.
UMnu Hickton uthe imali engu-$20m yemali eyengeziwe enikezwe uHulumeni kulo nyaka iyibhonasi yangempela.
“Sibe noxhaso olukhulu kakhulu esike saba nalo njengenhlangano – $20m kulo nyaka, bese kuthi u-$30m olandelayo.
"Empeleni manje sesino-$100m wokumaketha iNew Zealand."
Ukwehla kwephesenti elilodwa kwezivakashi ezingenayo ezivakashela eNew Zealand onyakeni kuze kube manje bekungaphansi kakhulu kunezibikezelo zokuwa ngamaphesenti ayishumi okwenziwe ezinyangeni eziyi-1 ezedlule, kusho uMnu Hickton.
Isikhulu esiphezulu seCCT, uChristine Prince, uthe le nhlangano eqhutshwa yizokukhangisa isikulungele futhi ukwandisa ukusetshenziswa kwayo kosaziwayo ukuletha izivakashi.
U-Phil Keoghan, umethuli wohlelo lukamabonakude i-The Amazing Race wayebuyele edolobheni lakubo e-Christchurch ngesonto eledlule ukuyohlangana nabasebenzi e-i-SITE Visitor Centre e-Cathedral Square futhi asize ukwethula umkhankaso omusha we-i-SITE.
Lokho bekuhloswe ngakho ukukhuthaza abantu baseCantabrian ukuthi bavakashele le ndawo bathole ukuthi inikela ngani ukuze ulwazi ludluliselwe ezivakashini.
