Ikhuthazwe impumelelo yamagciwane yomkhankaso othi “Ihaba Kancane Kuphela” entwasahlobo edlule, i-Travel Oregon yethula ingxenye yesibili yomkhankaso wopopayi onikeza ababukeli amazwibela okudala omuzwa omlingo wokuba se-Oregon.
The ividiyo entsha engu-1:45 iminithi iqhubeka nokulandisa okubukwayo, okubonisa izindawo ezihlukene, izenzakalo nezigigaba ezijabulisayo e-Oregon—kusuka ekujuleni e-Oregon Caves National Monument kuya ekugibeleleni nge-paragliding phezu kweNtaba i-Steens. Njengeyangempela, le vidiyo entsha ihlanganisa abalingisi abangabantu abagqwayizayo, izitshalo nezilwane zomdabu kanye nezidalwa ezintsha ezimangalisayo, okuhlanganisa abantu bamafu abayimfihlakalo nesidalwa solwandle, ukubala ezimbalwa.
Ngokungeziwe ezithombeni ezigqwayizayo zangaphandle ezigqanyiswe kuvidiyo, umbukeli futhi uthola ukunambitha okuhle kwe-Oregon. Endaweni yokudlela, bheka ibhodlela le I-Oregon Solidarity iwayini, ukuvuma ngekhanda ukusebenzisana kwangempela kwempilo phakathi kwezine Ama-wineries ase-Oregon abahlangane ukuze basize isifunda sewayini saseRouge Valley esathintwa imililo yequbula yaseSouthern Oregon ehlobo eledlule.
"Inhloso yalo mkhankaso ukwamukela nokumema wonke umuntu ukuthi azizwe ejabule kakhudlwana ngenkathi ehambela e-Oregon," kusho isikhulu esiphezulu seTravel Oregon uTodd Davidson. “Njengoba abantu bekhungethwe yiziphazamiso zempilo yesimanje, ukuzwa izimanga zase-Oregon kungaba yimpendulo yalokho. Kungakhathaliseki ukuthi lokho kuphumula kusebhishi, ogwadule oluphakeme noma ngaphansi kombhede wehlathi, kunamathuba amaningi okunqamula futhi uxhumane nawe kanye nemvelo lapha e-Oregon.”
Umkhankaso wethulwa kusasa ezimakethe ezihlosiwe zasePortland, Seattle, San Francisco, Boise, Tri Cities, Eugene and Bend. Ukuthengwa kwabezindaba kufaka phakathi i-cinema, i-TV (eyethulwa ngesikhathi se-Final the Four), idijithali, amabhodi okukhangisa kanye nasezitimeleni ze-MAX Light Rail. Ngaphezu kwalokho, umkhankaso uzonwetshwa unyaka wonke ngegayidi yethu yezivakashi yaminyaka yonke, amaphephadonga alandekayo, amaphosta, amakhadi okuposa, ama-GIF, iziqeshana zopopayi ezimfushane, nokuqukethwe okusha okugxilile okuku-inthanethi okugqamisa izindawo emkhankasweni izihambi ezingavakashela—e-Oregon Caves, Steens Mountain. kanye ne-Clear Lake ukubala ezimbalwa.
Kusetshenziswa amaqembu aqinile okudala aphuma emkhankasweni ka-2018, okhiqize ukubukwa komhlaba wonke okungaphezu kwezigidi eziyi-10, ividiyo entsha yenziwa yaphila ngokubambisana nozakwethu wesikhathi eside u-Wieden+Kennedy ngopopayi we-PSyop kanye ne-Sun Creature Studios kanye nomphumela womculo owenziwe. nguJim Dooley.
“Inhloso yethu nge-Exaggerate Kancane Kuphela, ngonyaka odlule nakulo nyaka, ukubona ngeso lengqondo umuzwa wokuvakashela e-Oregon. Ngokusebenzisa opopayi, siyakwazi ukuthwebula okuhlangenwe nakho okudlula amafilimu okuvakasha endabuko, kuyilapho sizizwa sihlukile ezweni lakithi, kusho u-Ansel Wallenfang, osungula e-Wieden+Kennedy.
LOKHO ONGAKUTHATHE KULESI SIHLOKO:
- In the restaurant scene, look for the bottle of Oregon Solidarity wine, a nod to the real-life collaboration between four Oregon wineries who came together to help the Rouge Valley wine region that was affected by the Southern Oregon wildfires last summer.
- Whether that respite is on a beach, in a high desert or under a forest canopy, there are abundant opportunities to unplug and reconnect with yourself and nature here in Oregon.
- Moreover, the campaign will be extended throughout the year through our annual visitor guide, downloadable wallpapers, posters, postcards, GIFs, shorter animation clips, and immersive new online content highlighting locations in the campaign that travelers can visit—the Oregon Caves, Steens Mountain and Clear Lake to name a few.
