Ocwaningweni olukhishwe namuhla ngabakwa-comScore, Inc. bemboni yezokuvakasha ku-inthanethi, izibalo zibonise ukuthi amawebhusayithi abahlinzeki athatha amaphesenti angu-72 okusetshenziswa kwamahhotela ku-inthanethi kusukela ngekota yokuqala ka-2008, ukukhuphuka ngamaphesenti angu-3 esheya lamadola kusukela onyakeni odlule. . Isabelo semakethe yehhotela ngezingosi ze-ejensi yezokuvakasha (isb. i-Expedia ne-Orbitz) manje isingamaphesenti angama-28, ngamaphesenti angu-3 ephansi kunonyaka odlule.
Ukwenyuka kwesabelo sedola phakathi kwezindawo zabahlinzeki kuqhutshwa izinhlobo ezimbalwa zomnotho, njenge-Best Western (ekhuphuka ngamaphoyinti angu-1.2) kanye namahhotela e-Choice (akhuphuke ngamaphoyinti angu-0.6). I-Marriott, ehlanganisa kokubili umnotho kanye nemikhiqizo ye-premium, ihlangabezane nokukhuphuka okubaluleke kakhulu kwamaphoyinti angu-1.3. Ngaleso sikhathi, amasayithi e-ejensi yezokuvakasha aku-inthanethi alahlekelwe isabelo samadola njengoba abathengi bebebhukha ngqo kumasayithi abahlinzeki.
"Umnotho wamanje unabathengi abaningi nabahambi bebhizinisi abaqinisa amabhande abo, futhi imboni yezokuvakasha ngokuqinisekile iyawuzwa umthelela," kusho uKevin Levitt, iPhini Likamongameli we-comScore. “Amakhasimende aqala ukukhathazeka kakhulu ngezindleko, afuna ezinye izindawo ezinenani eliphansi zokuhlala ehhotela.”
Uma kucatshangelwa izimo zomnotho zamanje, amanye amaqembu amahhotela asusa amadola awo ezikhangiso aku-inthanethi esuka kumabhrendi aphambili. Cabanga njengesibonelo i-Intercontinental Hotels Group, ephethe kokubili amabhrendi aphambili nezomnotho. Uhlobo lwayo lomnotho, i-Holiday Inn Express, lenyuse inani layo eliphelele lokuchayeka kwezixhumanisi zosesho ezikhokhelwayo ngamaphesenti angu-16, kuyilapho amabhrendi ayo aphambili, njenge-Crowne Plaza (eyehla ngamaphesenti angu-41) kanye ne-Intercontinental (phansi ngamaphesenti angu-26), yehlisa ukuchayeka.
“Njengoba abathengi beshintsha indlela abasebenzisa ngayo imali baye kwezinye izindlela ezingabizi kakhulu, kunengqondo ukuthi abakhangisi bazobe beshintsha indlela abasebenzisa ngayo izikhangiso ngendlela efanele ukuze bathole i-ROI yokumaketha engcono,” kwengeza uMnu. Levitt.
