Ukuthuthukiswa okumangazayo kohambo oluphumayo lwaseJalimane

AmaJalimane azophinde abe ngompetha bomhlaba kwezokuvakasha nokuvakasha kwamanye amazwe.

Ngo-2024 uhambo oluphumayo olusuka eJalimane luzodlula izinombolo zamarekhodi zango-2019.

Ngo-2019 amaJalimane ayizigidi eziyi-116.1 ahambela amazwe ngamazwe. Umnotho wawungekho esimweni esihle kakhulu, kodwa awuzange uvimbe amaJalimane ekuhloleni umhlaba.

Ngo-2024 lesi sibalo kulindeleke ukuthi sibe irekhodi elingakaze lifinyelelwe lamaJalimane ayizigidi eziyi-117.9 ahambela phesheya kwezilwandle.

Abasebenzi bokuvakasha nabasebenzeli bezokuvakasha bayazilungiselela ngesiJalimane. Uhambo olulungele isabelomali, ukuvakashela abangani nomndeni, nezindawo okungezona ezamadolobha—ikakhulukazi endaweni eyintandokazi yezwe, i-Austria—yizona ezidume kakhulu. 

Le datha ibiyingxenye yocwaningo lombiko wakamuva we-GlobalData, 'Germany Source Tourism Insight, Isibuyekezo sango-2022', ephawula ukuthi ukululama kwezokuvakasha eziphuma eJalimane kulandele unyaka ka-2020 no-2021 obuthaka lapho imikhawulo eqinile ye-COVID yayiyinto evamile. Izinombolo zezokuvakasha eziphumayo zaseJalimane zehla zaya engxenyeni yalokho ezaziyikho ngo-2019. Ukwehla ngo-64.5% unyaka nonyaka (YoY) kusuka kubahambi abayizigidi eziyi-116.1 ngo-2019 kuya ezigidini ezingama-41.2 ngo-2020 ngaphambi kokwehla okunye ngo-2021 kuya ezigidini ezingama-40.4 nje.

Ukubuyiselwa okulindelekile okuvezwe embikweni we-GlobalData kuyizindaba ezinhle. IJalimane isalokhu iyimakethe ebaluleke kakhulu yemithombo yezokuvakasha ezindaweni eziningi.

Amaholide angabizi kakhulu

Ngenkathi izintengo ezikhuphukayo zenze wonke umuntu enze isabelomali, abahambi baseJalimane bavame ukufuna izinketho ezivumelana nesabelomali. Inhlolovo eyenziwe yi-GlobalData ithole ukuthi u-55% wabaphenduli baseJalimane bahlonze 'ukukwazi ukukhokhela' njengento eyinhloko ekunqumeni ukuthi bazoya kuphi eholidini, ngakho abathwali bezindleko eziphansi (LCCs) njengeRyanAir, EasyJet, Eurowings, Air Berlin, TUIfly, neCondor. kungase kube ichweba labo lokuqala uma kuziwa ekuhambeni kwamanye amazwe. 

Izikhathi zokukhuphuka kwamanani emali aphezulu ngokuvamile zizobona isidingo esincipha kakhulu sokuhambela amazwe ngamazwe. Nokho, lesi simo manje sehlukile.

Izinxushunxushu Ezikhumulweni Zezindiza

Izinxushunxushu nemigqa ezikhumulweni zezindiza ezinkulu zaseJalimane zingase zibe yisiqalo sokuvuselela ngendlela eyamukelekayo yomkhakha wezokuvakasha nokuvakasha waseJalimane.

Hlobo luni lwamahhotela amaJalimane azohlala kulo?

Abahambi abaningi baseYurophu abazimisele ngokugcina izinhlelo zabo zamaholide bangase banciphise inani abalichitha emikhiqizweni nasezinkonzweni ngaphambi naphakathi nohambo lwabo. Isibonelo, abahambi abavame ukuhlala emahhotela abiza kakhulu manje bangase bancike endaweni yokuhlala yesabelomali.

Abavakashi baseJalimane abangaphezu kwekota babhukha ngama-ejenti okuvakasha aku-inthanethi

Izinsizakalo ezidijithali nemikhiqizo zibaluleke kakhulu lapho uheha imakethe yaseJalimane.

AmaJalimane azohamba kanjani incwadi?

Inhlolovo eyenziwa yi-GlobalData iveza ukuthi u-29% wabaphenduli base-Germany bavamise ukusebenzisa abasebenzeli bezokuvakasha ku-inthanethi uma bebhukha uhambo. Lena bekuyindlela yokubhuka edume kakhulu, elandelwa ukubhukha okuqondile nomhlinzeki wendawo (16%) kanye nabasebenzeli bokuvakasha bobuso nobuso esitolo (15%).

Lesi sinqumo sokubhukha nabasebenzeli bezokuvakasha (kokubili ku-inthanethi nangaphandle) sihambisana nokubaluleke kakhulu kwabahambi baseJalimane kokuthi 'umkhiqizo nesevisi yakhelwe kahle kangakanani izidingo.

Ukuvakashela abangani nezihlobo kuyisizathu esibalulekile sokuhamba

Ucwaningo lwe-GlobalData luveza ukuthi ama-29% ezivakashi zaseJalimane ngokuvamile athatha amaholide ukuvakashela umndeni nabangane. 

Ngakolunye uhlangothi lwesilinganiso, bangu-11% kuphela abaphendulile abathi baye emaholidini e-gastronomy ngo-2021, inani elincane—ikakhulukazi uma liqhathaniswa nomhlaba wonke, okuyisilinganiso esingama-26%.

Lokhu kungenzeka kungenxa yokukhathazeka okuzungeze lo bhubhane, njengoba kuphela i-17% yabahambi baseJalimane abathi abanandaba nokusabalala kwaleli gciwane.

Ukukhathazeka ngegciwane

Yize ukukhathazeka ngobhubhane kuncipha, lokhu kuphazamiseka okungapheli kuzogcina ukuntula intshisekelo izivakashi zaseJalimane ezinazo ezenzweni zamazwe omhlaba ze-gastronomic engxenyeni yokugcina ka-2022.

Ngaleso sikhathi, isidingo samaholide edolobha kungenzeka sinciphe esikhathini esifushane ngenxa yokwesaba ukutheleleka nge-COVID-19, okungase kuqhubekisele phambili isidingo sezindawo ezindaweni eziningi zasemakhaya. 

Ukululama kwabahambi baseJalimane izindaba ezinhle zase-Austria

I-Austria isalokhu iyindawo ehamba phambili yezivakashi zaseJalimane ngenxa yezindlela zokuhamba ezilula neziqondile phakathi kwalawa mazwe womabili. I-Austria iphinde inikeze abahambi baseJalimane indawo yasemakhaya enesipiliyoni esiphephile se-COVID-19. IJalimane iyindawo ehlala izivakashi eziningi kakhulu e-Austria, kanti yize ubhubhane lungashintshile, izinga lezokuvakasha elingenayo lehle kakhulu lisuka kubavakashi baseJalimane abayizigidi eziyi-14.4 ngo-2019 laya ezigidini eziyi-8.6 ngo-2020 kanye nezigidi ezingama-5.8 ngo-2021.

Ukuthutheleka kwezivakashi zaseJalimane okulindelwe yi-Austria kuzonikeza umfutho owamukelekayo ekuvuseleleni kabusha imboni yezokuvakasha yase-Austrian, njengoba kulindeleke izivakashi zaseJalimane eziyizigidi ezingu-14.5 ngo-2024.