Ungqongqoshe Bartlett: Ezokuvakasha Kwezokuthuthukiswa Komnotho Nomphakathi

I-World Travel Expo (WTE) eMiami, eFlorida, yenzeka eMiami Airport Convention Center kusukela ngoJuni 13 kuya ku-15, 2023.

Yiziphi izinyathelo eziqondile ezisetshenziswe yiJamaica ukuze kuthuthukiswe ezokuvakasha njengesisusa sokuthuthukiswa komnotho nenhlalakahle?

Ezokuvakasha zihlala zihamba phambili ukukhula komnotho eJamaica. Jamaica selusebenzise izinyathelo ezimbalwa zokuthuthukisa ezokuvakasha njengesisusa somnotho nenhlalo ukuthuthukiswa.

Marketing

Uhulumeni wase-Jamaica uzigqugquzele ngenkuthalo ezokuvakasha ngemikhankaso eyahlukene yokukhangisa ukuze ahehe izivakashi zakwamanye amazwe. Lokhu kuhlanganisa imikhankaso yokukhangisa, ukubamba iqhaza emibukisweni yezohwebo yamazwe ngamazwe ehlukahlukene, ukusebenzelana nezimakethe ezintsha, nokubambisana nezinkampani zezokuvakasha nezinkampani zezindiza ukuze kuthuthukiswe i-Jamaica njengendawo ongayikhetha kuyo.

Ukuthuthukiswa Kwabasebenzi

Kumele kuqashelwe ukuthi ezokuvakasha ziwuchungechunge lwezingxenye ezihambayo okufanele zihlangane ngaphandle komthungo ukuze kwakhiwe ulwazi esiludayisela umhlaba wonke futhi baningi abantu abasiza ekudaleni lesi sipiliyoni sezivakashi - abasebenzi bamahhotela, abalimi, abadayisi bezandla, ukuvakasha. opharetha, abathwali bezingubo ezibomvu, abaqhubi bezinqola zenkontileka nabasebenzi bezindawo ezihehayo, ukubala nje abambalwa. Uhulumeni ukubonile ukubaluleka kwabasebenzi abanamakhono embonini yezokuvakasha. Kuye kwaqaliswa izinyathelo zokuhlinzeka ngokuqeqeshwa kanye nezitifiketi ezinkulungwaneni zabasebenzi bezokuvakasha nabafundi bezikole zamabanga aphezulu ngezinhlelo zamahhala ezihlinzekwa yi-Jamaica Centre of Tourism Innovation (JCTI) kanye nabalingani bayo basekhaya nabamazwe ngamazwe.

Ukwengeza, sisebenzise amasu alandelayo okuthuthukisa ezokuvakasha njengomthombo wokuthuthukiswa komnotho nenhlalakahle ngokwenza lokhu:

• Ukuhlinzeka ngeholo elivikelekile lomhlalaphansi labasebenzi bethu bezokuvakasha ngohlelo olushintsha umdlalo lweTourism Workers Pension Scheme (TWPS).

• Ukugqugquzela amathuba abalulekile okumaketha Kwamabhizinisi Amancane Naphakathi Ezokuvakasha (ama-SMTE) ngemicimbi yethu yaminyaka yonke yeTourism Linkages Network (TLN), efana noKhisimuzi kaJulayi kanye ne-Speed ​​Networking, ehlinzeka inkundla yamakhulu abakhiqizi nosomabhizinisi basekhaya ukuthi bahlanganyele nehospitality. umkhakha kanye nenkampani yaseJamaica.

• Ukusiza abasebenzi bezokuvakasha ngezindlu ezanele nezithengekayo; okuhlanganisa nemizamo eyenziwa ngokubambisana nabatshalizimali bamahhotela, ukwakha izindlu ezingaphezu kuka-2,500 zabasebenzi bamahhotela.

• Ukuthuthukisa amabhizinisi amasha naqalayo emkhakheni wezokuvakasha ngokusebenzisa iTourism Innovation Incubator.

Ukwakha amandla okuqinisekisa ukusimama nokuqina

Ngaphezu kwalokho, i-Jamaica yenze imizamo yokwakha amandla okuthuthukisa izinqubo zokuvakasha ezizinzile kanye nokuqina. Uhulumeni usesebenzise izinhlelo zokuvikela imvelo, ukulondoloza imithombo yemvelo, nokukhuthaza ezokuvakasha ezinomthwalo wemfanelo. Lokhu kubandakanya ukusungulwa kwamapaki asolwandle nezindawo ezivikelwe, kanye nokugqugquzelwa kokuvakasha kwemvelo kanye nezinhlelo zezokuvakasha ezisekelwe emphakathini.

Ukwengeza, uhulumeni utshale imali ekwenzeni ngcono ingqalasizinda yezwe ukuze kusekelwe ezokuvakasha. Lokhu kubandakanya ukunweba kanye nokwenza ngcono izikhumulo zezindiza, amachweba, nemigwaqo ukuze kuthuthukiswe ukuxhumana futhi kube lula ukuhamba kwezivakashi.

I-Jamaica ikhuthaze ubudlelwano phakathi kwezinkampani zikahulumeni nezizimele ukuze kuthuthukiswe ezokuvakasha. Ukusebenzisana nabatshalizimali abazimele kanye nababambiqhaza kwezokuvakasha kube semqoka kakhulu ekuheheni ukutshalwa kwezimali, ukuthuthukisa ingqalasizinda, kanye nokusebenzisa amasu okumaketha.

I-Jamaica ilinganisa kanjani ukulondolozwa kwamagugu ayo amasiko nezimfuno zemboni yezokuvakasha?

I-Jamaica iyindawo okuyiwa kuyo yamagugu amasiko aphilayo. Eqinisweni, ukugcinwa kwamagugu ethu amasiko okwenza kube nesidingo sezokuvakasha. Siyaqhubeka nokwenza imizamo yokulinganisa ukulondolozwa kwamasiko ethu kanye nezimfuno zemboni yezokuvakasha ngokutshala imali kubantu bakithi, sithuthukise ingqalasizinda esekelayo, sithuthukise izindawo ezintsha ezihehayo, kanye nokukhuthaza izinqubo ezisimeme zezokuvakasha ezizuzisa imiphakathi yethu futhi zivikele indawo yethu.

Izinyathelo zokuvakasha kwamasiko: I-Jamaica ithuthukise izinhlelo zokuvakasha kwamasiko ezibonisa amagugu namasiko anothile ezwe. Lezi zinhlelo zihlose ukuhlinzeka ngolwazi lwamasiko lwangempela kubavakashi kuyilapho kulondolozwa futhi kukhuthazwa isiko lama-Jamaican. Isibonelo, izivakashi zingabamba iqhaza emisebenzini efana nezinkundla zokucobelelana zomculo we-reggae, amakhonsathi omdanso wesintu, nokuvakasha kokupheka okugqamisa ukudla kwasendaweni.

Ngaphezu kwalokho, i-Jamaica ithathe izinyathelo zokulondoloza izindawo zayo zomlando nezimpawu zomhlaba, iqinisekisa ukuthi zihlala zifinyeleleka kubo bobabili abantu bendawo kanye nezivakashi. Izindawo ezifana neBlue and John Crow Mountains National Park, Port Royal, kanye neBob Marley Museum zivikelekile futhi ziyagcinwa ukuze zinikeze imininingwane ngomlando waseJamaica kanye nokubaluleka kwamasiko. Imizamo yokulondoloza isiza ukugcina umuzwa wobunikazi bezwe futhi yenza izivakashi zifunde ngamagugu ase-Jamaica.

Okubalulekile, siyakubona ukubaluleka kwezinqubo ezisimeme zezokuvakasha ukuze kuncishiswe imithelela engemihle kumagugu amasiko. Kwenziwa imizamo yokuthuthukisa ezokuvakasha ezinomthwalo wemfanelo, njengokunciphisa izinombolo zezivakashi ezindaweni ezibucayi, ukusebenzisa izinhlelo zokulawula udoti, nokukhuthaza ukuhlonishwa kwemikhuba yamasiko nezindawo. Lokhu kuqinisekisa ukuthi ukuthuthukiswa kwezokuvakasha kuhambisana nomgomo wokulondoloza amagugu amasiko e-Jamaica ezizukulwaneni ezizayo.

Ukwengeza, siyakubona ukubaluleka kokubandakanya imiphakathi yendawo ekuthuthukisweni kwezokuvakasha nasezinqubweni zokuthatha izinqumo. Ngokunika amandla izakhamuzi zendawo, sizinikeza umuzwa wokuzibophezela ekugcineni amagugu ethu amasiko kanye nokuzuza emathubeni ezomnotho ahlinzekwa ezokuvakasha. Izinhlelo zokuvakasha ezisekelwe emphakathini sezisunguliwe, lapho abantu bendawo bebambe iqhaza ekusingatheni izivakashi, ukukhombisa amasiko abo, kanye nokunikeza ulwazi lwamasiko oluhlukile.

Imikhosi efana ne-Reggae Sumfest, imigubho ye-Maroon, kanye ne-Jamaica Carnival iheha izivakashi zasekhaya nezamazwe ngamazwe. Le micimbi ayikhiqizi nje imali yezokuvakasha kodwa futhi idala amathuba okukhombisa umculo wase-Jamaican, umdanso, ubuciko, namasiko okupheka.

Ungakwazi ukwabelana nanoma yiziphi izindaba zempumelelo noma imikhuba ehamba phambili evela e-Jamaica ebonisa umthelela omuhle wezokuvakasha emiphakathini yendawo?

Ezokuvakasha zisebenza njengomgqugquzeli wokukhula komnotho, ukwakhiwa kwamathuba emisebenzi, ukuthuthukiswa kwengqalasizinda, ukulondolozwa kwamasiko, ukuqeda ububha, ukusimama kwemvelo, kanye nokuhwebelana ngamasiko emiphakathini yethu yasendaweni. 

Nge-Tourism Linkages Network yethu, sikwazile ukwandisa ukufinyelela kwethu kubantu abaningi base-Jamaica emiphakathini yethu yasendaweni kuzo zonke izinkulungwane zezimboni ezihlinzeka futhi ezinegalelo elihle ekukhuleni komkhakha wethu. Kuze kube manje, i-Agri-Linkages Exchange (ALEX), okuyinkundla exhumanisa abalimi abancane ngokuqondile nabathengi embonini yezokuvakasha, ibe yinto eshintshashintshayo emphakathini wendawo wezolimo. Ezinyangeni ezimbili zokuqala zonyaka, abalimi abangu-490 bathole imali elinganiselwa ku-$108 million ngenkundla ye-ALEX. Siphinde sathengisa umkhiqizo obiza ngaphezu kwezigidi ezingu-330 zamaRandi ngengosi ye-ALEX ngo-2022, sazuza abalimi abangu-1,733 abafana noFitzroy Mais, umlimi wamasitrobheli e-St Andrew, kanye nabathengi abangu-671 ababhalise endaweni yesikhulumi. Lokhu kuwubufakazi bamandla ezokuvakasha kanye nokubaluleka kokubambisana kwezobuchwepheshe ekuqhubekiseni ukukhula nentuthuko.

Kunezinye izinqubo ezingcono kakhulu nezindaba zempumelelo ezibonisa umthelela omuhle wezokuvakasha emiphakathini yendawo ezingabalulwa:

Abathengisi bethu bemakethe yemisebenzi yezandla kanye nezingcweti zendawo: Izimakethe zezandla zigcwele kulo lonke elase-Jamaica, zihlinzeka ngezinhlobonhlobo zemisebenzi yezandla eyenziwe endaweni, imisebenzi yobuciko, nemikhiqizo yesintu. Lezi zimakethe zihlinzeka ngenkundla yezingcweti zendawo ukuze zibonise futhi zidayisele ezidaliwe ngokuqondile kubavakashi. Ngokusekela izingcweti zendawo, izivakashi zifaka isandla enhlalakahleni yezomnotho yale miphakathi futhi zisize ekulondolozeni amakhono namasu obuciko bendabuko. I-Ocho Rios Craft Market kanye ne-Devon House Heritage Site yizibonelo eziphawulekayo lapho izingcweti zendawo zichuma khona.

Ukuvakasha okusekelwe emphakathini e-Treasure Beach: I-Treasure Beach, umphakathi osogwini e-Jamaica, yamukele ezokuvakasha ezisekelwe emphakathini njengendlela yokunika amandla izakhamuzi zendawo kanye nokukhuthaza intuthuko esimeme. NgeQembu Labesifazane Lase-Treasure Beach kanye ne-Treasure Beach Foundation, umphakathi ususungule izindlu zezivakashi, izindawo zokudlela, kanye nezindawo zokuvakasha eziphethwe futhi eziqhutshwa amalungu omphakathi. Lolu hlelo luhlinzeke ngamathuba emali engenayo kwabesifazane bendawo kanye nemindeni, ingqalasizinda ethuthukisiwe, kanye namaphrojekthi wezemfundo nokunakekelwa kwezempilo endaweni.

Ukuvakasha komculo we-Reggae: Isiko lomculo eliqhakazile lase-Jamaica, ikakhulukazi i-reggae, seliyinto eheha kakhulu izivakashi. Imizamo eyahlukene, efana namafestivali omculo, ukuvakasha kwe-reggae, nokuvakashela izitudiyo zokuqopha, yenza izivakashi zikwazi ukuzwa indawo yomculo wangempela futhi zifunde ngokubaluleka kwawo kwamasiko nomlando. Le misebenzi idala amathuba kubaculi bendawo, abahleli bemicimbi, kanye namabhizinisi ahlobene, okunomthelela ekukhuleni komnotho, ekudaleni amathuba emisebenzi, nasekulondolozeni amagugu omculo waseJamaica.

Lezi zindaba zempumelelo zigqamisa ukuthi ezokuvakasha e-Jamaica zibe nomthelela omuhle kanjani emiphakathini yendawo ngokudala amathuba ezomnotho, ukulondoloza amagugu amasiko, ukunika amandla amaqembu ancishwe amathuba, kanye nokweseka intuthuko esimeme. Ngokuhlanganisa ukuthuthukiswa kwezokuvakasha nokuzibandakanya komphakathi kanye nokufukula, i-Jamaica ikhombise ukuthi ezokuvakasha zingaba yimbangela yokukhula okubandakanyayo kanye nokulondolozwa kobunikazi bamasiko.