“I-Blue Ocean Strategy yethu ifuna ukuhlelwa kabusha kwezokuvakasha kwethu ukuze kuhlonzwe futhi kusungulwe izinqubomgomo ezintsha, izinhlelo, izimiso, kanye namazinga aqinisekisa izivakashi zethu ulwazi oluphephile, oluvikelekile, olungenazihibe kuyilapho kwakhiwa imodeli entsha yezokuvakasha kazwelonke esekelwe kwiphothifoliyo ehlukahlukene. yezindawo ezikhangayo eziyingqayizivele neziyiqiniso kanye nemisebenzi, edonsa kakhulu empahleni yemvelo namasiko yaseJamaica,” kusho uNgqongqoshe uBartlett.
Ubethula inkulumo yosuku ngesikhathi kuvulwa iJamaica yesi-3 Ezempilo & Nempilo Ezokuvakasha Ingqungquthela ebiseMontego Bay Convention Centre izolo. Lo mcimbi uhlelwe yiTourism Linkages Network (TLN), ophikweni lweTourism Enhancement Fund (TEF) futhi uqala ngoNovemba 18-19. Le ngqungquthela ibanjwe ngaphansi kwendikimba ethi: “Vuselela, Qalisa Kabusha, Uvuse Kabusha - Umhlaba Omusha Wezempilo Nokuphila Kahle” futhi ihlanganise abaholi bemboni yezokuvakasha yezempilo nokuphila kahle abavela e-Jamaica nasemhlabeni wonke ngokusebenzisa izinkundla ezihlukahlukene.
UNgqongqoshe uBartlett uthe, ngokuhamba kwesikhathi, ingxenye ebalulekile ye-Blue Ocean Strategy kuzoba “ukuqinisa izinhlelo zokuklanywa kwezindawo zezokuvakasha kanye nezihloko ukuze izici ezihlukile zendawo ngayinye okuyiwa kuzo zilondolozwe futhi zithuthukiswe ukuze zisekele isikhalo sazo somkhiqizo esihlukile. .”
Uveze ukuthi ukuhlukahluka komkhiqizo wezokuvakasha yikona okuwumgogodla wokuvuselela imboni emthelela omubi wobhubhane lwe-COVID-19 futhi abahambi manje sebegxile empilweni yabo kanye nempilo yabo njengoba nabo befuna ukwelulama ekucindezelekeni kwengqondo kwezwe. ezinyangeni ezingu-20 ezedlule. Uphakamise ukuthi njengoba abantu befuna izindawo ezibanikeza ukunethezeka nokuphumula ekucindezelekeni, bekunesidingo sokushayela impilo nempilo enhle kakhulu njengenye yezindawo ezithandwayo nokwakha imikhiqizo ebazungezile ukuletha izivakashi eziningi zemvelo ehlukahlukene endaweni oya kuyo. .
Ngalokhu engqondweni, Ezokuvakasha zaseJamaica Ungqongqoshe u-Bartlett uzwakalise umbono wokuthi i-Jamaica isikulungele ukuzuza emakethe yezokuvakasha yezempilo nokuphila kahle yama-US$4.5 trillion ngobuningi bayo bempahla yemvelo.
“Lesi siqhingi singabizwa ngokuthi Insimu Yase-Edene YaseCaribbean kanye nezinhlobo eziningi zamakhambi nezinongo, izithelo nemifino, imifula neziphethu nezindawo ezithakazelayo ezisemaceleni aluhlaza kanye nezindawo ezimangelengele. Kukhona futhi izimpophoma zethu, amabhishi ethu kanye nezindawo zokungcebeleka ezinomthelela ekuzizweni uphilile,” kumemezela uNgqongqoshe Wezokuvakasha.
Ungqongqoshe u-Bartlett uthe ezokuvakasha zezempilo nezempilo ziwumkhakha oguquguqukayo onamasu kanye nemikhiqizo esetshenziswa ishintsha njalo. Ngakho-ke ujabule ngokuthi ingqungquthela inikeze imininingwane ngezinguquko ezenzekayo ngezethulo ezingokoqobo kanye nezingxoxo zephaneli ezindaweni ezifana ne-Global Wellness Trends kanye ne-Insights; Impilo Yengqondo; Izwe Elisha lama-Spas; I-New Wellness Traveler; Ukudla Okunempilo kanye Nempilo; Amathuba Okutshalwa Kwezimali Embonini Yezempilo Entsha; Impilo Nomculo, Nenhlalakahle Emphakathini.
LOKHO ONGAKUTHATHE KULESI SIHLOKO:
- Uveze ukuthi ukwehlukahlukana komkhiqizo wezokuvakasha yikona okuwumgogodla wokuvuselela imboni emthelela omubi wobhubhane lwe-COVID-19 futhi abahambi manje sebegxile empilweni yabo kanye nempilo yabo njengoba nabo befuna ukwelulama ekucindezelekeni kwengqondo kwezwe. ezinyangeni ezingu-20 ezedlule.
- Uphakamise ukuthi njengoba abantu befuna izindawo ezibanikeza ukunethezeka nokuphumula ekucindezelekeni, bekunesidingo sokushayela impilo nempilo enhle kakhulu njengenye yezindawo ezithandwayo nokwakha imikhiqizo ebazungezile ukuletha izivakashi eziningi zemvelo ehlukahlukene endaweni oya kuyo. .
- “I-Blue Ocean Strategy yethu ifuna ukuhlelwa kabusha kwezokuvakasha kwethu ukuze kuhlonzwe futhi kusungulwe izinqubomgomo ezintsha, izinhlelo, izimiso, kanye namazinga aqinisekisa izivakashi zethu ulwazi oluphephile, oluvikelekile, olungenazihibe kuyilapho kwakhiwa imodeli entsha yezokuvakasha kazwelonke esekelwe kwiphothifoliyo ehlukahlukene. yezindawo ezikhangayo eziyingqayizivele neziyiqiniso kanye nemisebenzi, edonsa kakhulu empahleni yemvelo namasiko yaseJamaica,” kusho uNgqongqoshe uBartlett.
