Uhlelo lwango-2018 lweWorld Travel Market (WTM) luzobona iWorld Tourism Organisation (UNWTO) iqhubeke nokugxila kwayo ekusebenzeni ekutshaleni izinto ezintsha kanye nentuthuko yedijithali yomkhakha wezokuvakasha ongaletha amathuba kubo bonke. UNWTO izophatha ngokuhlanganyela Ingqungquthela Yongqongqoshe futhi yethule iphepha elimhlophe ngobudlelwano phakathi komculo nezokuvakasha embukisweni wezohwebo wezokuvakasha wase-UK mhla zizi-6-7 kuLwezi wezi-2018.
Kulandela umgubho osemthethweni woSuku Lomhlaba Lwezokuvakasha 2018 (27 September) e-Budapest, e-Hungary ngaphansi kwendikimba ethi 'Tourism and the Digital Transformation', kanye neforamu ye-'Tourism Tech Adventure: Big Data Solutions' eyayiseManama, e-Bahrain mhla lu-1 kuLwezi, UNWTO izophatha owalo nyaka UNWTO/WTM Ingqungquthela Yongqongqoshe ngomhla ziyisi-6 kuLwezi ngesihloko esithi 'Ukutshalwa Kwezimali Kwezobuchwepheshe Bezokuvakasha'.
Le Ngqungquthela izoqhubeka nengxoxo emayelana nokuqamba izinto ezintsha kanye noguquko lwedijithali, a UNWTO okubalulekile okuklanyelwe ukunikeza ezokuvakasha ukugqama kwazo okuzifanele ku-ajenda yedijithali. Izokwethula ifomethi entsha ephazamisayo, ebandakanya abaholi bezinkampani ezizimele okokuqala ngqa. Ithimba labatshalizimali lizoxoxa ngokutshalwa kwezimali kubuchwepheshe bezokuvakasha, lilandelwe ingxenye yongqongqoshe ukuthi kulo nyaka izoxhumanisa imboni zikahulumeni nezizimele ukuze kumiswe i-ajenda yokuqinisekisa ukuthi uguquko lwedijithali lomkhakha luthuthukisa ukufakwa kwawo, ukusimama kanye nokuncintisana.
Womabili la maphaneli azosingathwa yintatheli yezamabhizinisi yamazwe ngamazwe evelele ye-CNN u-Richard Quest, umgqugquzeli we-Quest Means Business, kugxilwe ekudaleni imibono emisha nobudlelwano obungakhuphula ukutshalwa kwezimali. Ukuthuthukisa i-ecosystem emisha, ukuthathwa kwezinqumo okuqhutshwa yidatha, ukwenza uphawu lwedijithali ngendawo okuyiwa kuyo, kanye nendima kahulumeni nenqubomgomo ekuphathweni kwezokuvakasha okukhaliphile kuphakathi kwezihloko okufanele zidingidwe.
UNWTO, I-Procolombia kanye ne-Sound Diplomacy yethula umbiko wokuqala onikezelwe emculweni nezokuvakasha
UNWTOUkuba khona kwa-WTM kuzohlanganisa nokwethulwa kwephepha elisha elimhlophe, elikhiqizwe ngokubambisana ne-Procolombia kanye ne-Sound Diplomacy, elihlola indima yomculo ekuthuthukisweni kwezokuvakasha, ukumaketha kanye nolwazi, kanye nezinzuzo zezomnotho zokubambisana komkhakha womculo nezokuvakasha. Ukwethulwa kwe-'Music is the New Gastronomy' ngomhlaka-6 Novemba kuzohambisana nethimba elihlola ukubaluleka kokuvakasha komculo ngokujulile.
