Njengoba izifundazwe nemizi iya ekuvulekeni kabusha, imboni yezokuvakasha yaseMelika yethule umkhankaso omkhulu namhlanje ngomyalezo ocacile kwabaseMelika: kulungile ukuqala ukuhlela uhambo lwakho olulandelayo — noma nini lapho kungenzeka.
Umkhankaso othi “Asiye Lapho”, ozongena ku-2021, ungumphumela wokusebenzisana okubanzi kwezimboni kwamabhizinisi nezinhlangano ezingaphezu kwama-75 ezisebenzise izinyanga zihlola lo mbuzo: yimuphi umyalezo ofanele kubahambi abangaba khona ngenkathi isizwe sihamba amaqiniso obhadane?
Impendulo: Sebenzisa izinzuzo zomuntu siqu ezibonisiwe zokuhlelela ukuvakasha, noma ucabange nje ngohambo oluzayo — futhi noma nini lapho abahambi sebelungele ukuluthatha, imboni izolungela ukubamukela ngokuphepha.
Ngokuya ngokuvota okusha okwenziwe ngumcwaningi wenjabulo uMichelle Gielan, u-97% wabaphendulile bathi ukuhlelelwa uhambo kubenza bajabule, kuyilapho ama-82% abike ukuthi kubenza bajabule "ngokulingene" noma "ngokubonakalayo".
Amaphesenti angamashumi ayisikhombisa nanye abike ukuthi azizwa enamazinga amakhulu wamandla ngenkathi enohambo oluhlelelwe izinyanga eziyisithupha ezizayo.
Lapho bebuzwa ukuthi abaphendulile ocwaningweni bayavumelana yini nalezi zitatimende, amaphesenti alandelayo athi yebo:
• “Ukwazi nje ukuthi kunokuthile okulindelwe ngabomvu kungangilethela injabulo”: 95%
• "Ukuhlelela ukuhamba isikhashana ezinyangeni eziyisithupha ezizayo kungangilethela injabulo": 80%
• "Ukuhlela okuthile kungenza ngizizwe ngilawula kakhulu phakathi kokungaqiniseki okukhulu": 74%
• “Ukuvakasha nokuzizwa ngiphephile ngenkathi ngikwenza kungangilethela ukuthula kwengqondo”: 96%
Lokhu okutholakele kuza ngesikhathi lapho ucwaningo lukhombise ukuthi abaseMelika babhekene namazinga aphansi kakhulu enjabulo eminyakeni engama-50. Babuye bahambisane nocwaningo lwangaphambilini lokuthola umuzwa wemvelo wenjabulo nokwaneliseka okulethwa isenzo nje sokuhlela isipiliyoni sohambo lwesikhathi esizayo-nokuthi ukulindela uhambo kungaba nomthelela omuhle kakhulu kunokucabanga ngalokhu osekuvele kwenzekile.
“Ukubekisa uhambo — ngisho nokuluthola nje ekhalendeni — kungaba yinto kanye esiyidingayo ukuze sivuselele amasosha omzimba ethu angokomzwelo ngemva kwezinyanga zokuba nokungaqiniseki okukhulu nokucindezeleka,” kusho uMichelle Gielan, umsunguli we-Institute for Applied Positive Research futhi onguchwepheshe kusayensi yenjabulo. "Ocwaningweni lwethu olumayelana nokuhlobana kokuhamba nenjabulo, abantu abangama-82% bathi ukuhlela uhambo nje kubenza 'bajabule' noma 'baphawule' ngokwengeziwe.”
“Umkhankaso i-Let's Go There uhlose ukutshela abahambi ukuthi: Uma sekuyisikhathi sakho, sizobe sesikulungele,” kusho u Inhlangano Yezokuvakasha yase-US UMongameli kanye noMphathi Omkhulu uRoger Dow, inhlangano yakhe esekela imisebenzi yalo mfelandawonye. “Kunenjabulo ukuhlela uhambo, futhi uma isikhathi sesifanele, imboni izimisele ngokulungiselela kahle ukubuya okuphephile kwabahambi.
“Imboni yethu iyasibona isidingo sokuhlangana kulo mzuzu — njengabalingani bethu, hhayi izimbangi — kumyalezo ohlangene wokwamukela, ukulungela, kanye nesifiso sokunikeza izidingo zabahambi.”
Ngenkathi impilo yomphakathi ihamba phambili, isidingo sokuthi abaseMelika bahambe futhi ngokushesha ngokuphepha kuyaphuthuma emisebenzini nakwezomnotho. Ezokuvakasha zisekela ukuqashwa komunye wabasebenzi baseMelika abayi-10 ngaphambi kobhadane — kodwa ngaphezu kwengxenye yaleyo misebenzi yalahleka phakathi kokuqala kwalolu bhubhane noMeyi 1. Imboni yezokuvakasha izinikele ekulungiseleleni ngokugcwele ukubuya kwesidingo sohambo, ukuze ukugcina amakhasimende nabasebenzi bayo bephephile futhi benempilo futhi babuyise leyo misebenzi ngokushesha okukhulu.
"Asazi ukuthi imboni yezokuvakasha izolulama ngokuphelele, kodwa siyathemba ukuthi izolulama," kusho uJill Estorino, uMongameli kanye noMqondisi Ophethe kwaDisney Parks, Experiences and Products, kanye nosihlalo obambisene we-Let Go There Coalition . “Sonke besikade sikhona lapha — lesi sikhathi singabukeka sehlukile, kepha ekugcineni kosuku imboni yethu iyakwazi ukumelana nezimo, futhi izinkumbulo nokuhlangenwe nakho esikunikezayo akunakushintshwa. Lo mkhankaso uyisinyathelo sokuqala ekukhuthazeni abantu baseMelika ukuthi bacabange ngokuhlela iholidi, nokubakhuthaza ukuthi babheke phambili ekutholeni isimangaliso nenjabulo — ngisho nomlingo — ohambweni kuphela olungaletha. ”
"Njengoba izindlela zokuhamba ziguquka ukuqinisekisa ukuthi imikhuba yezempilo nezokuphepha imi ngokuqinile, nginethemba elikhulu lokuthi uma kufanelekile ukwenza kanjalo, abahambi bazovula umnyango wabo wangaphambili baphinde babone umhlaba futhi," kusho uBrian King, oyiGlobal Officer , Marriott International kanye nosihlalo wokubambisana we-Let Go There Coalition. “Ukulangazelela ubumbano nokushintsha kwesimo sendawo kugqamisa ukuthi siliphuthelwa kangakanani ithuba lokweqa nokuthola okuthile okusha. Lapho izihambi ziguqula ukuzulazula kwazo kube amapulani, isasasa elingokomzwelo liyakhula njengoba izindawo eziningi zokuphupha zilungele ukutholwa nokuhlolwa. ”
Okuqukethwe kwezokuxhumana kuzomakwa kusetshenziswa i- #LetsMakePlans.
I-Let Go There Coalition ifaka amabhizinisi angaphezu kuka-75 asebenzisana nokubala, okubandakanya: American Airlines; I-American Express; i-American Resort Development Association; Chase; Imigqa Yezindiza yaseDelta; Amapaki weDisney, Okuhlangenwe nakho Nemikhiqizo; I-Ecolab; I-Enterprise Holdings, Inc .; Iqembu le-Expedia; UHilton; iHilton Head Island-Bluffton Visitor & Convention Bureau; IHyatt Hotels Corporation; i-Las Vegas Convention and Visitors Authority; Amahhotela weLoews & Co; IMarriott International; PepsiCo; Saber; uMnyango Wezokuvakasha waseNingizimu Dakota; I-United Airlines; i-US Travel Association; I-Visa; Vakashela eCalifornia; Vakashela eSpokane; kanye neWorld Cinema, Inc., phakathi kwezinye izinhlangano.
Imizamo yokudala neyabezindaba isekelwa yi-dentsu mcgarrybowen kanye nePublicis Groupe.
Umkhankaso ohlanganiswe ngokuphelele uzoba bukhoma ezinyangeni ezizayo kumanethiwekhi okusakaza kazwelonke, kufaka phakathi i-CMT, i-Cooking Channel, i-ESPN, iFreeform neNational Geographic Channel. Izindawo ezimbili zizodlala ku-ESPN ngoMsombuluko ebusuku ebholeni ngoSepthemba 14. Lo mkhankaso uzobonakala nasezinkundleni zokuxhumana zamavidiyo aku-inthanethi (i-YouTube neHulu), uzodlala njengamabala omsakazo kunethiwekhi ye-iHeartMedia, futhi uzovela ku-inthanethi njengombukiso wedijithali, owezenhlalo izikhangiso zohlelo.
Izimpahla zisatshalaliswe ngoxhumano olubanzi lwabalingani bemboni yezokuvakasha ukwakha isigcawu semiyalezo ezofinyelela izigidi zabahambi ezinyangeni ezizayo.
#ukwakha kabusha
