Ibhodi Labaqondisi le- VAKASHELA EPHILADELPHIA namuhla umemezele ukuthi kulandela ukusesha okubanzi kuzwelonke, uJeff Guaracino, umongameli wamanje kanye ne-CEO ye-Welcome America, Inc., ukhethiwe ukuthi ahole VAKASHELA I-PHILADELPHIA kanye nabasebenzi bayo abanekhono njengomongameli kanye ne-CEO kusukela ngo-Okthoba 29, 2018.
VAKASHELA I-PHILADELPHIA iyinjini yezomnotho yemboni yezokuvakasha yase-Philadelphia, ekhiqiza ubusuku obungaphezu kwesigidi samahhotela e-Center City ngo-1 kuphela. Ngawo lowo nyaka, isifunda sase-Greater Philadelphia samukele abantu abayizigidi ezingu-2017, futhi i-43.3% yabo yayilapha ngenjongo yokuzilibazisa. Lezi zivakashi zikhiqize imali engaphezu kwezigidigidi ezingu-88 zamaRandi emthelela wezomnotho esifundeni. Imali echithwa yizivakashi esifundeni isekela amabhizinisi endawo, idala amathuba emisebenzi, ingenisa izintela futhi ekugcineni ithuthukise izinga lempilo yezakhamuzi.
I-Guaracino ibiyingxenye yokukhula kwe-VISIT PHILADELPHIA kusukela ezinsukwini zayo zakuqala. Ujoyine le nhlangano ngoSepthemba 2001 futhi wachitha iminyaka engaphezu kweshumi ezindimeni zobuholi. Ngo-2012, washiya ukuze asebenze njengesikhulu samasu kanye nezokuxhumana ku-Atlantic City Alliance (ACA), okuyinhlangano yezokukhangisa ezinze eNew Jersey futhi kamuva waba umqondisi omkhulu wale nhlangano. Ngo-2016, iMeya yaseFiladelphia uJim Kenney waqasha iGuaracino ukuthi isebenze njengomongameli kanye ne-CEO ye-Welcome America, Inc., inhlangano engenzi nzuzo ngokubambisana nomphakathi nezizimele ne-Philadelphia ukukhiqiza imicimbi yedolobha lonke.
"Ngemuva kokusesha okubanzi okuhlonze abantu abaseqophelweni eliphezulu kuzwelonke, uJeff nguyena owakhethwa ngazwi linye ekomidini lethu lokusesha," kusho u-Manuel N. Stamatakis, usihlalo weBhodi Yabaqondisi be-VISIT PHILADELPHIA. “Ngeminyaka engaphezu kwengu-20 yesipiliyoni semboni yezokuvakasha kazwelonke neyamazwe ngamazwe, irekhodi elifakazelwe kanye nezimpande ezijulile zasePhiladelphia, uJeff ukufanelekela ngokukhethekile lesi sikhundla. Uzakhele umsebenzi oncomekayo kwezokumaketha ngendawo okuyiwa kuyo, futhi siyaqiniseka ukuthi ubuholi bukaJeff buzophinde buphakamise isithunzi se-Philadelphia kubabukeli base-US nasemhlabeni jikelele.”
Ngesikhathi ese-VISIT PHILADELPHIA, u-Guaracino wasebenza emikhankasweni eminingi yokumaketha yesiginesha yenhlangano, okuhlanganisa ne-Philly's More Fun When You Sleep Over®, With Love, Philadelphia XOXO®, With Art Philadelphia® kanye ne-Philly Homegrown. Uphinde wasungula umkhankaso wokumaketha oyisiqalo i-Philadelphia - Get Your History Straight And Your Nightlife Gay®.
“UJeff uyazifela ngePhiladelphia, futhi ngiyazethemba ngobuchule bakhe bokuba umongameli kanye ne-CEO ye-VISIT PHILADELPHIA,” kusho iMeya uKenney. "Le ndima entsha iwukukhula okungokwemvelo kwentshiseko yakhe yesikhathi eside nge-Philadelphia futhi izomsiza ukuthi asebenzise amakhono akhe ukuze aqhubekisele phambili ezokuvakasha edolobheni lethu elikhulu."
UGuaracino uzakhele udumo emhlabeni wonke ngomsebenzi wakhe ePhiladelphia nase-Atlantic City. Ungumbhali wezincwadi ezimbili: I-Gay and Lesbian Tourism: The Essential Guide for Marketing (Elsevier, 2007) kanye ne-Handbook of LGBT Tourism and Hospitality: A Guide for Business Practice (Harrington Park Press/Columbia University Press, 2017).
Ngesikhathi sakhe ne-ACA, i-Guaracino yaba neqhaza elikhulu empumelelweni yomkhankaso wokumaketha we-DO AC, owaqhubezela ukuvakashelwa kwezindawo zokungcebeleka nokungadlali edolobheni njengoba lithole ukuncintisana okwandayo kusukela ekwandeni kwemidlalo ezifundazweni eziseduze. Uphinde wahola isu lokutakula le ndawo ngemuva kweSuperstorm Sandy.
Ngaphansi kobuholi bakhe e-Welcome America, Inc., i-Guaracino yethule uhlelo olusha lwamasu kanye nomkhankaso wokuqamba kabusha i-Wawa Welcome America, okuholele ohlelweni oluqine kakhudlwana, ubudlelwano obusha bezinkampani kanye nokwanda kwababekhona emcimbini. Ukwengeza, wandise umgomo wenhlangano wokukhiqiza imicimbi yedolobha lonke unyaka wonke, okuhlanganisa noMkhosi Wamaholide waminyaka yonke wePhilly.
“Njengomuntu odabuka ePhiladelphia, ngijabulile ukubuyela EKUVAKASHENI I-PHILADELPHIA ngesikhathi lapho kunamathuba amaningi embonini yezokuvakasha ukukhombisa idolobha lethu elihle nesifunda kanye nokwenza amadola engeziwe emnothweni wethu,” kusho uGuaracino. "Umsebenzi we-VISIT PHILADELPHIA awugcini nje ngokuletha izivakashi esifundeni sethu, kodwa usiza ukwenza i-Philadelphia indawo ebaluleke kakhulu nengcono kakhulu yokuhlala nokwenza ibhizinisi."
UGuaracino ulandela uMeryl Levitz, VAKASHELA umongameli kanye ne-CEO ye-PHILADELPHIA, owamemezela ngoJanuwari 2018 ukuthi uhlela ukusishiya isikhundla sakhe. U-Levitz uchithe iminyaka engu-22 ethuthukisa i-VISIT PHILADELPHIA njengomholi wemboni owaziwa emhlabeni wonke kwezokukhangisa ngezokuvakasha, ehlakulela abasebenzi abavelele, eshintsha umbono wedolobha emhlabeni wonke futhi ethuthukisa ingxenye yezokuvakasha zokungcebeleka—ingxenye eyayingekho kakhulu ngaphambi kuka-1997. Njengoba u-Levitz elungiselela ukuhamba. indima yakhe, ingxenye eyodwa kwezintathu yobusuku begumbi lehhotela i-Center City ihlala izivakashi zokungcebeleka—okokuqala emlandweni wase-Philadelphia. Ukwengeza, ukuvakashelwa ebusuku esifundeni sezifunda ezinhlanu kuphindeke ngaphezu kokuphindwe kabili kusuka ezigidini ezingu-7.3 ngo-1997 kuya ezigidini ezingu-15.1 ngo-2017.
“Kuyangijabulisa ukuthi uJeff uqokwe ukuthi ahole iqembu elinekhono eVISIT PHILADELPHIA,” kusho uLevitz. “Isipiliyoni sikaJeff kwezokukhangisa ngendawo okuyiwa kuyo sifakazelwe, futhi nginethemba elikhulu lokuthi njengoba ehola abasebenzi bethu abanamakhono, VAKASHELA I-PHILADELPHIA izoqhubeka nokukhiqiza ubusuku bamagumbi okuqopha umlando, izindaba ezinhle nezinga eliphezulu lempilo kanye nezinzuzo zezomnotho zalabo abahlala. , sebenza futhi udlale ePhiladelphia. "
Ukuqashwa kukaGuaracino kukhombisa ukuzibophezela kwenhlangano ekuqasheni ithalente elingcono kakhulu nokwamukela bonke abantu. VAKASHELA I-PHILADELPHIA isebenzisa izinqubo ezifanayo ezisekelwe kumanani ekuqashweni kwabasebenzi njengoba yenza ngokukhethwa kwayo kweBhodi Labaqondisi, izinqumo zomthengisi nezokukhangisa nokunye okwengeziwe—ukuqinisekisa ukuvela kwe-Philadelphia ngokwayo. Inhlangano ihlezi isesimweni esihle sokuqhubeka nokufeza umgomo wayo: ukwakha isithombe se-Greater Philadelphia, ukushayela ukuvakasha kanye nokuthuthukisa umnotho.
