Vakashela i-California izindawo zokuvakasha ezihlonishwayo nezikhangayo kulo lonke elase-California ngokwenza kahle kwezokuvakasha kuma-Poppy Awards, obuse-City National Grove e-Anaheim. Izigaba zazihlanganisa izinhlelo ezingcono kakhulu zokumaketha, umkhankaso wedijithali ongcono kakhulu, umkhankaso ohamba phambili wokumaketha okuqukethwe kanye nomkhankaso ongcono kakhulu wobudlelwane bomphakathi.
“Ama-Poppy Awards abungaza umoya omusha wase-California, noma yini engenzeka futhi akhuphule izinga lokumaketha kwezohambo kuso sonke isifunda nangale kwalokho,” kusho uCaroline Beteta, umongameli kanye ne-CEO ye-Visit California. “Sihalalisela abawinile nabaphumelele ubuhlakani babo nokuzinikela kukhuthaza ozakwabo futhi kuphakamise iCalifornia njengendawo yokuvakasha esezingeni lomhlaba.”
I-Beteta yethule Imiklomelo ye-Poppy yango-2018 ngesikhathi seForamu ye-10 yaminyaka yonke ye-Visit California Outlook, ebanjwe ngoFebhuwari 14-15 e-Anaheim e-Disney's Grand Californian Hotel & Spa futhi ihanjelwe ngamakhulu abaholi bemboni yezokuvakasha. Kwenziwe ingcweti yezandla yase-California u-Nicholson Blown Glass e-Auburn, Imiklomelo ye-Poppy inikezwa njalo ngemva kweminyaka emibili ukwazisa okuhamba phambili kokukhuthazwa kwezokuvakasha kwase-California. Ithimba lochwepheshe bezentengiso bemboni likhethe abawine Imiklomelo Ye-Poppy ezigabeni eziyisishiyagalombili: Uhlelo Olungcono Kakhulu Lokumaketha Oluphelele (ngamazinga amathathu esabelomali); Umkhankaso Wedijithali Ongcono Kakhulu; Umkhankaso Wezokuxhumana Ongcono Kakhulu; Isinyathelo Esihamba Phambili Sokumaketha Okuqukethwe; I-Best Cooperative Marketing; kanye Nomkhankaso Ongcono Kakhulu Wobudlelwano Nomphakathi.
Phakathi nomcimbi, i-Visit California iphinde yanikeza i-California Dreamer Award, enikezwe abantu abawubonisa ngempela umoya wase-California, ku-Louie Schwartzberg, umdidiyeli wefilimu odumile futhi oyingqalabutho ezithombeni zasesinema ezidlula isikhathi.
"U-Louie Schwartzberg ufakazela ukuthi kusho ukuthini ukuphupha e-Golden State, futhi umcabango wakhe kanye nokushayela kumenze waba i-trailblazer emkhakheni wakhe," kusho u-Beteta. “Umsebenzi wakhe uthwebula ngempela ubuhle bendawo engenakuqhathaniswa nemvelo yaseCalifornia, eheha izethameli kuyo yonke indawo.”
Abawine i-California Poppy Award yalo nyaka ka-2018 yilaba:
Uhlelo Olungcono Kakhulu Lokumaketha - $2 million nangaphezulu
IBhodi Yezokuvakasha Nemihlangano YaseLos Angeles
Uhlelo Olungcono Kakhulu Lokumaketha - $500,000 kuya ku-$2 million
I-Greater Palm Springs Convention & Visitors Bureau
I-San Diego Zoo Global
(tie)
Uhlelo Olungcono Kakhulu Lwemakethe - ngaphansi kuka-$500,000
I-San Francisco Travel Association
Best Digital Campaign
Vakashela i-SLO CAL
Umkhankaso Wezokuxhumana Ongcono Kakhulu
I-Squaw Valley Alpine Meadows
I-Best Content Marketing Initiative
I-North Lake Tahoe Visitor Bureaus
Best Cooperative Marketing
Vakashela i-Anaheim
Umkhankaso Ongcono Kakhulu Wobudlelwano Nomphakathi
I-San Diego Tourism Authority
