Yini ezoqhuba impumelelo yamahhotela esikhathini esizayo?

I-TIS izokwabelana ngezindaba zempumelelo kanye nolwazi lwamafemu ahamba phambili emkhakheni njenge-Palladium Hotel Group, i-Radisson, i-Hotel Planner, i-Es Revellar Art Resort kanye ne-Hotelverse, okuzobonisa ukuthi amahhotela esikhathi esizayo ayoba njani.

Silikhomba kanjani ikhasimende elifanele lemikhiqizo yethu? Ingabe i-metaverse iyisici esisha esiyinhloko somkhakha wamahhotela? Yimaphi amathuluzi athuthukisa ulwazi lwabahambi? Senza kanjani ukuthi amahhotela ahlanganise wonke umuntu noma asimeme? Lo bhubhane uholele ekutheni imboni yamahhotela iqhube uguquko ukuze iphendule le mibuzo futhi inikeze ulwazi olusha ukuze ihehe izivakashi ezintsha. I-TIS - I-Tourism Innovation Summit 2022, ingqungquthela yamazwe ngamazwe emayelana nokusungulwa kwezokuvakasha kanye nobuchwepheshe, izoba se-Seville (Spain) kusukela mhla zi-2 kuya zingama-4 kuLwezi, futhi izokhombisa ukuthi kuhola kanjani ukwenziwa kwedijithali, ukusimama, umthelela wezobuciko nokuzibophezela ekwahlukaneni. umkhakha wezokwamukela izihambi ekushintsheni okuphazamisayo nokuchaza ihhotela lesikhathi esizayo.

Ukusetshenziswa kwe-Artificial Intelligence kanye nokuhlaziywa kwedatha kuwubuchwepheshe obuzonikela empumelelweni ekuqondiseni umhambi ofanele futhi kube nomthelela omuhle ekwenzeni kwabo izinqumo. I-TIS2022 izokhombisa amacala okusebenzisa kanye nolwazi olusha lwedijithali oluguqula umkhakha wamahhotela. U-Jonathan Fuentes, Umphathi Omkhulu We-Hospitality Technology Strategy e-Accenture, no-David de la Fuente, uMqondisi Omkhulu we-IT e-Radisson Hotel Group, bazoxoxa ngokusebenza kwamahhotela okuhlakaniphile okusiza ekuphenduleni imboni ekhanda layo.  

Ubuchwepheshe buphinde buqhubekisela phambili ukuthuthukiswa kokubhukha kwamahhotela nemikhankaso ngokunikeza izindlela ezintsha zokuthola imali engcono kakhulu. Kule ndawo, u-Alex Barros, oyiChief of Growth & Innovation e-Hotelverse, uzoveza amathuba amasha okuxhumana namahhotela ngedijithali, okuhlanganisa nekhono lokundiza phezu kwehhotela, ukukhetha okuyilona gumbi ongahlala kulo noma ukuklama indawo yakho yokuhlala.  

Ngaphezu kwalokho, ukuhlolisisa ukuziphatha okusha kwezobuchwepheshe kwabahambi kanye nendlela yabo yokuthola izinhlelo, u-María Garcia, uMphathi Omkhulu Wokuthuthukiswa Kwebhizinisi kwa-SiteMinder, uzohlaziya imiphumela yocwaningo lwabavakashi abangaphezu kuka-8,000 oluzohlinzeka ngemininingwane yalokho okubumba ihhotela lekusasa.

Abaholi bomhlaba embonini

Uhlelo olusha lwe-TIS kuzoba isikhathi esingcono kakhulu sokufunda ngezindaba zempumelelo zamafemu aphambili nezibalo ezibalulekile embonini yamahhotela. Esinye sezikhulumi eziqavile zalolu shicilelo u-Tim Hentschel, umsunguli kanye ne-CEO ye-Hotel Planner, onolwazi lweminyaka engaphezu kwengu-20=. Umnikazi wamahhotela wesizukulwane sesithathu uzokhuluma ngokuthi umkhakha wamahhotela ungahlala kanjani ngaphambi kwejika ukuze uphendule ezidingweni ezishintshayo zabathengi nokuthi ubuchwepheshe budlala indima ebalulekile kanjani ekulolongeni imboni.

Omunye uchwepheshe ozokwabelana ngolwazi lwakhe nguFernando Cuesta, i-SVP Hospitality Europe e-Amadeus, ozohlinzeka ngombono wakhe ngekusasa lokusatshalaliswa kwamahhotela kanye namanye amagama aphezulu afana noCharlie Cowley, umsunguli we-Impala, noma uRafael Rubi, Sales & Marketing. Umqondisi Omkhulu U-EMEA we-Palladium Hotel Group, uchungechunge lwamahhotela ase-Spain oluneminyaka engaphezu kwengu-50 yesipiliyoni esihlanganisa izinhlobo zamahhotela ezingama-33 njengeGrand Palladium Hotels and Resorts, Ushuaïa Beach Hotel, TRS hotels, or Bless Collection hotel, phakathi kwezinye.

Ngaphezu kwalokho, u-José Rodríguez Pousa, oyi-CEO ye-Sercotel Hotel Group, kanye no-Miguel Gallo, umlingani we-EY consultancy firm, bazochaza ukuthi yiziphi izinqumo ezibalulekile ezithathwa abaphathi bamahhotela ngesikhathi sokungaqiniseki esikwazile ukuzuza imiphumela yokusebenza engavamile kuleli hlobo.

Ubuciko nokuhlukahluka, enye indlela yokushayela ihhotela lekusasa

Ukuqanjwa okusha kufike embonini yamahhotela kusuka emithonjeni ehlukene, omunye wawo ubuciko. Ngokubheka isiko, amahhotela amaningi aguqule izindawo zawo zaba iminyuziyamu nezingcezu zobuciko zangempela. U-Roberto Alcalde, umsunguli we-Es Revellar Art Resort, kanye no-Cristina Lozano, umsunguli we-Cristine Bed for Guest Houses, bazokwethula ubuciko obusha balo mqondo wendawo yokuhlala ohlanganisa izici ezifana nokusimama, ubuciko namasiko ukuze banikeze izivakashi umuzwa oyingqayizivele izindawo zabo zokuhlala.

Ukuhlukahluka kuzophinde kube ngenye yezinto ezibalulekile kubanikazi bamahhotela okuzobhekwana nazo kwa-TIS. Imboni yezokuvakasha ibone ukubaluleka kokufaka indlela ehlanganisayo yokwakha ubudlelwano obuthembekile nobuhloniphekile nabahambi ngendlela elinganayo. Ukuze wabelane ngalokhu kuzibophezela, uCarol Hay, oyi-CEO yakwaMcKenzie Gayle Limited, u-Justin Purves, uMqondisi Omkhulu We-akhawunti yase-UK & Northern Europe e-Belmond (LMHV Group) kanye noPhilip Ibrahim, uMphathi Jikelele we-The Social Hub Berlin, bazoxoxa ngezindlela ezingcono kakhulu futhi banikeze izeluleko mayelana indlela yokwakha isiko lebhizinisi elamukela ukuhlukahluka kwangempela futhi liqede ukucwasa.

Umcimbi uzophinde ubonise ezinye izihloko ezifanele njengokubaluleka kokuhlonza ngokuyikho isidingo sezivakashi ukuze kusungulwe isu lentengo elifanele ukuze livumelane nemakethe encintisanayo. Eceleni kwazo zonke lezi zinsika kuzoba nokusimama, okudlondlobala kakhulu uma kuziwa ekuphathweni kwamahhotela okuseqophelweni eliphezulu. Kulo mongo, uDolores Semeraro, Isikhulumi Esibalulekile kanye Nochwepheshe Wezokumaketha Kwezokuvakasha, uzokwethula indlela eyingqayizivele asevele abelane ngayo namakhulu wabasebenzi bamahhotela ukuze babuyisele ibhizinisi ngemuva kwalolu bhubhane futhi bazibeke ngempumelelo ikusasa lemboni yezokuvakasha.

I-TIS2022 izoqoqa ochwepheshe abangaphezu kuka-6,000, kanye nezikhulumi zamazwe ngamazwe ezingaphezu kuka-400. Ngaphezu kwalokho, izinkampani ezingaphezu kwe-150 ezifana ne-Accenture, Amadeus, CaixaBank, City Sightseeing Worldwide, The Data Appeal Company, EY, Mabrian, MasterCard, Telefónica Empresas, Convertix, Keytel, PastView kanye neTurijobs zizobonisa izixazululo zabo zakamuva ku-Artificial Intelligence, Cloud Intelligence, , Cybersecurity, Big Data & Analytics, Marketing Automation, ubuchwepheshe bokungathinteki kanye nePredictive Analytics, phakathi kokunye, komkhakha wezokuvakasha.