I-WTM Africa Reigniting Africa Travel & Tourism New Awardee

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Imiklomelo yeWTM Africa
Ibhalwe ngu ULinda S. Hohnholz

I-WTM Africa ijabule ukumemezela ukuthi inkampani yezokuvakasha enamava ngokunethezeka ne-Beyond ingompetha bamaResigniting Africa Travel & Tourism Awards. Owalala isibili yiCape Nature, kanti iThe Art of Penguin Conservation yathola igama elihloniphekile.

  1. futhiNgaphandle kokuthola umklomelo weReigniting Africa Travel & Tourism ngomkhankaso wawo okhuthazayo weWILDwatch.
  2. Isigaba i-World Travel Market Africa esigabeni esithi “Reigniting Africa” sivuma umkhankaso onomthelela omkhulu, oqhutshwa yindaba futhi omuhle lapho uya khona.
  3. Lo mkhankaso ubone ukusakazwa bukhoma kabili nsuku zonke kwamahora amathathu we-safaris ebonakalayo ukugcina i-Afrika iphila ezingqondweni nasezinhliziyweni zabahambi.

futhi uBeyond uzuze lo mklomelo ngomkhankaso okhuthazayo weWILDwatch Live Safaris, owasungulwa ngesikhathi sobhadane lwe-COVID ngokubambisana nongoti bezokusakaza ngezilwane zasendle iWildEarth. Umkhankaso ubone futhiNgaphandle kokusakaza bukhoma kabili-nsuku zonke, amahora amathathu aphilayo abukhoma ukuze ugcine i-Afrika iphila ezingqondweni nasezinhliziyweni zabahambi emhlabeni wonke. futhiBeyond guides banikwe amandla futhi baqeqeshwa ukuze babelane ngothando lwabo lwezilwane zasendle kanye nokongiwa kukhamera.

“Ngemiklomelo i-Reigniting Africa Awards, i-WTM Africa ibibheke imikhankaso yabathengi noma yezokuhweba eyiqiniso futhi enobuhlakani eletha i-Afrika empilweni ngesikhathi esinzima se-COVID-19. iBeyond's WILDwatch Live Safaris iklelise wonke amabhokisi yahlanyisa amajaji. Lo mkhankaso wenziwe kahle ngezinhlobo ezahlukahlukene zokuqukethwe futhi wagcina ngempela uthando lwama-safaris ase-Afrika kanye nokongiwa kwemvelo kuphila. Kubuye kwaba yindlela enhle yokuthola imali ebidingeka kakhulu ezinhlelweni zokongiwa kwemvelo, ”kusho UMegan Oberholzer, Umqondisi Wephothifoliyo: Ezokuvakasha, Ezokuvakasha kanye Nezimboni Zobuciko eRX Africa (Imibukiso Yomhlanga).

ICape Nature ingumgijimi ofanelekile nomkhankaso we #Nature Staycation okhuthaze abahambi bendawo ukuba bahlole izwe labo. Lo mkhankaso uqhakambise ukubaluleka kwamaholide angayilimazi imvelo futhi asimeme.

Ilogo ye-WTM Africa | eTurboNews | eTN

“Amajaji abewuthanda ngokuphelele umqondo othi #Nature Staycation. Esikhathini lapho izihambi zizizwa zididekile futhi zididekile mayelana nezinketho zamaholide kanye namathuba, lo mkhankaso wenza lula ukuhamba futhi wenza inqubo izwakale iphephile futhi ivikelekile. Kukhuthaze ukuzethemba futhi kwachaza ngokusobala amathuba abahambi, ”kusho u-Oberholzer.

I-Art of Conservation ithole ukubalulwa okuhloniphekile hhayi nje kuphela ngenani layo lokongiwa kwemvelo, kepha nokuthi umkhankaso ubugxile kakhulu emindenini nasezinganeni futhi wakhela amanxusa amasha omkhiqizo eNingizimu Afrika njengendawo okuyiwa kuyo.

Umkhankaso we-Art of Penguin Conservation, owaklanywa nguJon Monsoon ngokubambisana nokuhlangenwe nakho okubonakalayo kwe-Airbnb, unikeze ukuqonda kanye nolwazi ngeKapa kanye namaphengwini alo ase-Afrika asengozini ngokusingatha ama-webinars abukhoma, asebenzisanayo. Inikeze ngomsebenzi obandakanya i-inthanethi, imfundo yezemvelo kanye nekilasi lobuciko elifanele yonke iminyaka ekhaya ngesikhathi sokukhiya phansi.

“Amajaji ahlatshwe umxhwele kakhulu yikhwalithi yazo zonke izethulo ezitholakele kulo mkhakha omusha futhi othokozisayo wemiklomelo. Bebungubufakazi beqiniso bentshisekelo, ukuzinikela nokuqina kwemboni yethu emangalisayo, ”kuphetha u-Oberholzerzer.

Imakethe Yezokuvakasha Yomhlaba (WTM) Iphothifoliyo inemicimbi ehamba phambili yokuhamba, izingosi eziku-inthanethi nezingxenyekazi ezibonakalayo kuwo wonke amazwekazi amane, okwenza amadili wezezimboni angaphezulu kwama- $ 7.5 billion. Imicimbi yile:  

I-WTM Africa yethulwa ngo-2014 eKapa, ​​eNingizimu Afrika. Bangaphezu kuka-6,000 ochwepheshe bemboni yezokuvakasha abaya emakethe ehamba phambili engenayo nephumayo yezokuvakasha e-Afrika. I-WTM Africa iletha ingxube efakazelwe yabathengi ababanjiwe, abezindaba, ukuqokwa okuhleliwe kusengaphambili, ukuxhumana nabantu esizeni, imisebenzi yantambama nezivakashi zokuhweba ezihambelanayo. 

Umcimbi olandelayo: NgoMsombuluko, Ephreli 11, kuya ngoLwesithathu Ephreli 13, 2022 - eKapa International Convention Centre, eKapa 

eTurboNews ungumlingani wabezindaba weWTM Africa.

LOKHO ONGAKUTHATHE KULESI SIHLOKO:

  • I-Art of Conservation ithole ukubalulwa okuhloniphekile hhayi nje kuphela ngenani layo lokongiwa kwemvelo, kepha nokuthi umkhankaso ubugxile kakhulu emindenini nasezinganeni futhi wakhela amanxusa amasha omkhiqizo eNingizimu Afrika njengendawo okuyiwa kuyo.
  • “Through the Reigniting Africa Awards, WTM Africa was on the lookout for authentic and creative story-driven consumer or trade campaigns that brought Africa to life during the difficult COVID-19 period.
  • The campaign saw andBeyond live stream twice-daily, three-hour live virtual safaris to keep Africa alive in the minds and hearts of travelers across the world.

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ULinda S. Hohnholz

U-Linda Hohnholz ube ngumhleli we eTurboNews iminyaka eminingi. Uphethe konke okuqukethwe kwe-premium nokukhishwa kwabezindaba.

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