Usuku lwesibili lohlelo lwesi-5 lwe-WTM Latin America & 47th Braztoa Business Event luqale ngomhlangano obalulekile wezepolitiki phakathi kwabaholi bemboni yezokuvakasha yaseLatin America. I-Ministerial Round Table on Tourism as a Tool for Development yayihlanganisa u-Marx Beltrão, uNgqongqoshe Wezokuvakasha wase-Brazil, uLilian Kechichián, uNgqongqoshe Wezokuvakasha wase-Uruguay, kanye no-Alejandro Lastra, Unobhala Wezokuvakasha wase-Argentina, ekugcwalisekeni komhlangano owasungulwa ngesikhathi se-WTM. London ngoNovemba wonyaka odlule.
Bangaphezu kuka-100 abaholi abaphezulu bemboni, iziphathimandla, izikhulu zezinkampani ezizimele nezingcweti zezokuvakasha, bahambisane nengxoxo phakathi kobuholi bamazwe amathathu, ngokweNhlangano Yezizwe (UN), abheka ezokuvakasha njengengxenye yentuthuko esimeme.
“Iphothifoliyo ye-WTM yaziwa emhlabeni wonke ngokuqinisekisa imihlangano ekhuthaza ukuxhumana, ukusungulwa kwamabhizinisi, nokucabangisisa mayelana nezinselelo namathuba embonini. Ukubamba lo mhlangano njengesinye seziqophamlando zohlelo lwesihlanu lwe-WTM Latin America kuwumthombo wokuziqhenya okukhulu ngathi. Siyazi ukuthi sinikela, ngendlela ephumelelayo, ekuthuthukisweni kwemboni”, kusho uLawrence Reinisch, uMqondisi Wemibukiso we-WTM Latin America.
Unobhala weWorld Tourism Organisation (UNWTO), uSandra Carvao, obengumlamuleli wale nkulumo-mpikiswano, ugcizelele ukubaluleka konyaka wezi-2017, oqokwe njengoNyaka Wezokuvakasha Okusimeme, waphinde wagqamisa izinjongo ezintathu ezihlale zikhona kulo nyaka: ukuqwashisa mayelana namandla ale mboni njengethuluzi lokusimama. ukuthuthukiswa, ukugqugquzelwa kwezinkampani zikahulumeni nezizimele, kanye nokuhlanganisa nezinqubomgomo zomphakathi ezishintsha ukuziphatha kwabathengi.
Phakathi nomhlangano, uNgqongqoshe Wezokuvakasha WaseBrazil, uMarx Beltrão, utuse imizamo eyenziwayo, ikakhulukazi izinqubomgomo zokwenza ama-visa abe lula, ukuqinisa ingqalasizinda yomoya, ngokuxhumana okukhulu, nokukhuthazwa kwezindawo okuyiwa kuzo, ngaphezu kobukhulu bendawo yaseBrazil kanye amandla avela ebudlelwaneni nemboni ezimele. “Sisebenza kanzima ezinhlelweni zemvume kanye nengqalasizinda, sikhulisa ukufinyelela kubantu abangaphezu kwezigidi ezingama-60 abahamba kulo lonke elaseBrazil. Kodwa uhulumeni akakwazi ukuxazulula yonke into”.
U-Marx Beltrão uphinde wagcizelela ukuthi izwe lidinga ukusebenzisa lo mkhakha njengomshayeli wentuthuko yezomnotho "ukukhiqiza amathuba omsebenzi kanye nemali engenayo emiphakathini yendawo lapho amabhizinisi ezokuvakasha asethuthukisiwe". Ungqongqoshe waseBrazil wengeze ngokuthi imboni iyaqhubeka nokukhula, noma ngabe ibhekene nezinselelo zomnotho. “imboni yezokuvakasha iyona kuphela ebhukuda ekulweni nokuntuleka kwemisebenzi.”
ISIZUKULWANE SAMABHIZINISI
Okunye okugqamile kosuku lwesibili lwe-WTM Latin America kwaba ukuqala kwezikhathi ezifunwa kakhulu ze-Speed Networking, ku-Networking Area. Lo msebenzi webhizinisi wasungulwa ukuze abathengi babe nethuba lokwenza inani elikhulu kakhulu lokuxhumana nababukisi ngesikhathi esifushane. Izikhathi zifaka isandla ekwahlukeni koxhumana nabo kanye nokwamukela phakathi kwabatshalizimali, okwenza ubudlelwano phakathi kwabo bube namandla. "Kubaluleke kakhulu ukugcizelela ukuthi lena akuyona imihlangano evamile: I-Speed Networking ivula indlela yamadili azokwenziwa kamuva," kusho uMqondisi Wemibukiso we-WTM Latin America, u-Lawrence Reinisch.
Namuhla, ababukisi abalinganiselwa ku-400 nabathengi abayi-100 babambe iqhaza kulo mcimbi, okuhlanganisa noRicardo Shimosakai, ongumqondisi wezohwebo wenkampani iTurismo Adaptado. “Ngikuthatha njengesipiliyoni esihle kakhulu. Lezi zingxoxo zobudlelwano zinhle kakhulu, ikakhulukazi ngoba ngiyakwazi ukuxhumana nabantu abaningi.”
INCWADI YONYAKA YE-BRAZTOA KA-2017: UKUKHULA okungama-3% EMBUYENI
Ngo-2016, inzuzo yezinkampani ezihlotshaniswa ne-Braztoa (i-Brazilian Tour Operators Association) ifinyelele inani eliphelele lama-R$ 11.3 wezigidigidi, okusho ukwenyuka ngo-3% uma kuqhathaniswa nonyaka odlule. Ukuvakasha kwasekhaya bekukhethwe abantu base-Brazilian abangu-81.4% ngaleso sikhathi, uma kuqhathaniswa nama-78.5% ngo-2015, okubonisa isikhathi senhlekelele kanye noshintsho lwamaphethini okusetshenziswa, okumakwa ngokushintshanisa izindawo, imikhiqizo namasevisi. Lezi zibalo ziyingxenye ye-Ncwadi Yonyaka Ka-2017 ka-Braztoa, eyethulwa namuhla umongameli wenhlangano, uMagda Nassar.
Ngokuphathelene nohlobo lwephakheji elithengisiwe, amaphakheji aphelele - lawo afaka kokubili ingxenye yomhlabathi kanye nengxenye yomoya - ahlala eyindlela ekhethwayo kubantu abaningi, abalelwa ku-60% wezinketho. Isibalo sabagibele isikebhe sikhombise ukukhula kancane ngo-1%, kanti kubagibeli abayizigidi ezi-5.12 abagibele isikebhe, abayizigidi ezi-4.1 baya ezindaweni ezingaphakathi kweBrazil. Isifunda saseBrazil esigqama kakhulu yileso saseNyakatho-mpumalanga, esenza u-67.4% wokuthengiswa kohambo lwasekhaya, kulandele iNingizimu-mpumalanga ngo-13.7%, iNingizimu ngo-12.6% kanye nezifunda zaseNyakatho neCentre-West, ezihlangene. yenza u-6.1% wenzuzo yemboni.
“Imboni yethu inyuke kancane ngonyaka ogcwele izinselelo,” kukhumbula uMagda. “Kodwa muva nje sibe nesimemezelo sokumiswa kwezindleko zoMnyango Wezokuvakasha cishe ngo-68% (ukwehliswe ngo-R$321.6 million). Asikhononde,” kumema umongameli.
Incwadi yonyaka ephelele izotholakala ngo Iwebhusayithi yeBraztoa kusukela ngo-Ephreli 7 kuya phambili.
UKUBUYEKEZWA KOBUCHWEPHESHE
Ngokuqhubeka ne-ajenda yokuqeqeshwa nokuthuthukiswa kochwepheshe, i-WTM Latin America yamukele umcwaningi noprofesa wase-University of São Paulo, uMariana Aldrigui, owakhuluma ngokuthi izizukulwane ezintsha zidlala kanjani indima ehamba phambili ekuthuthukiseni amaphrojekthi akhuthazayo ukusiza ukulondoloza imvelo.
Phakathi nephaneli “Ukuhumusha ukusimama kube yibhizinisi: imibono ekhuthazayo!”, uchwepheshe waze wafika waphonsela inselelo abafundi baseBrazil. "Uma amazwe afana neNetherlands, i-United States ne-United Kingdom engakha izingadi ngaphakathi kwezitolo ezinkulu, ama-vesti anezinzwa zokungcola ezikala ukuthi kaningi kangakanani ukunciphisa ukungcola, iBrazil idinga ukungena egiyeni futhi ikhuthaze abantu ngemibono emisha".
Elinye iphaneli elaba nesixuku esigcwele yileli elethulwa umhlaziyi wemboni yezokuvakasha wakwa-Google, uFelipe Chammas. Isikhulu sezokukhangisa sinikeze izibonelo ezimbalwa zemikhiqizo ethole izinkulungwane zamahithi ku-YouTube, sishayela ihlombe iqiniso lokuthi ukusetshenziswa kokuqukethwe kohambo enkundleni kunyuke ngo-200% kule minyaka embalwa edlule. “Kufanele ucabange ukuthi ungabakhuthaza kanjani futhi ubathonye laba bahambi. Ngoba benza ucwaningo futhi bahlonza ngamathiphu anikeziwe kanye nolwazi oluvezwe kumavidiyo ”.
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