Abantu abanamalayisense akhethekile kuphela nezimvume ohulumeni abazibona zifanelekile abangahamba phakathi kwamazwe. Namuhla sizobheka ingxenye ethile yemboni yezokuvakasha futhi sibone ukuthi abagqugquzeli bokuvakasha baphinde babuyela kanjani emuva kwe-covid.
Ngaphambi kokuthi sifinyelele kulokho, ake sibone ukuthi bathinteke kanjani yilo bhubhane kwasekuqaleni ukuze sinikeze umongo wokuthi izinto zishintsha kanjani zibe ngcono.
I-Covid-19 ibathinte kanjani abagqugquzeli bokuvakasha
Yonke indawo yokumaketha yabathonya ihlaselwe kanzima yilolu bhubhane, kodwa futhi, ingxenye yezokuvakasha iyona eyahlupheka kakhulu. Abaningi abagqugquzeli bokuvakasha bathembele ekuhloleni umhlaba nasekutholeni uhambo oluxhasiwe, ukukhangisa imikhiqizo, izindawo okuyiwa kuzo, amahhotela, njll.
Njengoba iningi labantu lalivaliwe futhi konke ukuhamba okungabalulekile kwakuvinjelwe, laba bathonya abakwazanga ukwenza imisebenzi yabo. Yebo, abaningi babo bayazi indlela yokwenza imali ku-YouTube, kodwa badinga ukuthola okuqukethwe kohambo ngokusekelwe ekuvakasheleni indawo nokuhlola ubuhle bayo.
Ngasikhathi sinye, abagqugquzeli abaningi abaneziqinisekiso zesikhathi eside bazibambile izinkontileka zabo, okudala isikhathi eside sokungaqiniseki kubadali bokuqukethwe. Imboni yezokuvakasha yahlupheka a ukwehla cishe ngo-50% ekuqaleni kwalolu bhubhane, ngokulahleka okungaphezu kwezigidi eziyizinkulungwane ezingama-4.5 zamaRandi.
Indlela ubhubhane olushintshe ngayo imboni yezokuvakasha nabagqugquzeli
Amahhotela nabagqugquzeli bayavuma ukuthi badinga ukulondoloza ubudlelwano obuzuzisanayo, kodwa lokhu akusho ukuthi ikusasa lizoba lula. Yize ubhubhane lungazange lushintshe indlela umdlalo osebenza ngayo, lwenze izinto zehluka. Abagqugquzeli bokuvakasha babenemisebenzi elula kakhulu esikhathini esidlule.
Iningi labagqugquzeli lathatha izithombe emabhishi, laqopha amavidiyo, lanikeza nokuphawula. Namuhla, abagqugquzeli kumele babe nokuqonda okwengeziwe ekusebenzeni ngezihloko eziyinkimbinkimbi, njengokufundisa abantu mayelana nokuthi bangahamba kuphi, kanjani, futhi yimaphi amalungelo abanawo njengabahambi.
Abagqugquzeli baqale ukusebenzisa izinkundla zabo ukufundisa abantu ukuthi bangayithola kuphi imbuyiselo noma ukuthi yimaphi amalungelo abanawo lapho bebhukha izindiza noma uhambo. Maphakathi no-2020, abagqugquzeli abaningi baqale nokusebenza ekutholeni izindawo ezingavamile lapho ukuhamba kuvunyelwe khona kanye nezindawo zezivakashi ezaziwa kancane emhlabeni jikelele.
Ukuthola amathuba amasha
Noma ubhubhane lwayeka, bonke abahambi baqala ukudla okuqukethwe okwengeziwe. Abahambi bamane babe nesikhathi esengeziwe sokusichitha ku-inthanethi futhi balambele okuqukethwe kohambo. Okuthrendayo kwe-Google kubonise ukuthi abantu abaningi bebesesha okuqukethwe kokuvakasha kunangaphambili.
Ngesikhathi esifanayo, uhlobo olusha lokuqukethwe lwaduma kakhulu olubizwa ngokuthi "uhambo lokuvakasha," njengoba abantu babefuna ukuzwa kancane lolo lwazi lokuhamba ngedijithali. I-Pinterest iqophe ukukhuphuka okungu-100% oseshweni lokuvakasha, futhi abagqugquzeli bokuvakasha babambe iqhaza elikhulu kulokhu kukhula ekudumeni.
Yize bekuvinjelwe ukuhamba, abagqugquzeli babenomsebenzi onzima woku ukugcina abantu bejabule mayelana nokuhamba kwesikhathi esizayo ngenkathi ubanikeza ulwazi olubalulekile mayelana nemikhawulo ye-covid.
Abathonya babe ngabokuqala ukuhamba ngemva kobhubhane
Abahambi abasakwazi ukusesha okuqukethwe okuqondile njengokuthi “ongakuvakashela eNingizimu Melika.” Inhloso yokusesha ishintshe kakhulu, futhi kunezindawo ezintsha ezifana “nohambo lokuqhelelana nomphakathi” nezinye izindawo ezinezikhala zolwazi ezisobala. Abagqugquzeli bokuvakasha bafuna ukukhomba nokugcwalisa lezi zikhala.
Njengoba sekushiwo, bakwenze lokhu ngokunikeza okuqukethwe okubalulekile ngesikhathi sodlame. Kodwa-ke, njengoba imikhawulo yokuhamba yasuswa, abagqugquzeli baba ngabokuqala ukuqala ukuhamba. Basebenzise leli thuba ukunikeza abantu umbono wezandla ngokuhamba kwangemva kobhubhane.
Bakhombise abantu ukuthi uhambo lubukeka kanjani futhi babakhuthaza ukuthi bazihambele bona. Abathonya baphinde babonisa ukuthi yini eyayishintshile mayelana nemithethonqubo nemithethonqubo ebekwe amazwe ahlukene nezinkampani zezindiza zokuhamba.
Isiphetho sendaba
Noma ubhubhane lucekele phansi abagqugquzeli bokuvakasha kanye nemboni yezokuvakasha iyonke, abagqugquzeli bakulungisile futhi bakusebenzise lokhu ithuba ukuze udale futhi unikeze izinhlobo ezahlukene zokuqukethwe. Bathole izindawo okuyiwa kuzo ezingaziwayo futhi baphinde basungula ubudlelwano babo nemboni yezokuvakasha yasendaweni, bayenza ikwazi ukumelana nezinkinga ezizayo.
Abagqugquzeli bokuvakasha bangamandla abalulekile asiza abahambi besimanje ukuthi bathole ulwazi abaludingayo mayelana nezindawo futhi balungise ukuziphatha kwabo. Ngesikhathi esifanayo, basiza izinkampani zezokuvakasha ukuthi zifunde lokho umphakathi okuthandayo mayelana nezinsizakalo zabo nokuthi yini engathuthukiswa.
