The Uhulumeni waseZanzibar ithanda abatshalizimali bamahhotela omhlaba ukuthi babambe imboni yezokuvakasha ekhula ngokushesha kulesi siqhingi, ibheke ukukhulisa isibalo sabavakashi bezokuvakasha nabamabhizinisi abavakashela isiqhingi. eTanzania. Amaketanga amahhotela ngamazwe asungule ibhizinisi lawo esiqhingini kusukela eminyakeni engu-2 edlule, okwenza isiqhingi sibe phakathi kwezindawo ezihamba phambili zokutshala amahhotela eMpumalanga Afrika.
Isiqhingi sase-Indian Ocean esizilawula kancane sihehe amahhotela amakhulu namazwe ngamazwe ukuthi atshale imali lapho efuna ukuthuthukisa ezokuvakasha zasolwandle. I-Madinat El Bahr Hotel kanye ne-RIU Hotels and Resorts bavule ibhizinisi labo esiqhingini phakathi kukaJulayi no-Agasti walo nyaka ngemuva kokuba i-Hotel Verde ingene kulesi siqhingi ngasekupheleni konyaka odlule.
UMengameli waseZanzibar, uDkt. Ali Mohammed Shein, uthe iZanzibar isesimweni esingcono sokwabelana ngezinzuzo zezokuvakasha ne-East Africa yonkana ngokusebenzisa amabhishi ayo ahlanzekile kanye nemithombo ecebile ye-Indian Ocean. Uthe uhulumeni wakhe manje usebheke ukuheha abatshalizimali abengeziwe ezinsizakalweni zamahhotela nezokuvakasha ngethemba elisha lokwenza lesi siqhingi sase-Indian Ocean sibe yimakethe encintisanayo eMpumalanga Afrika.
Lesi siqhingi sihehe izinkampani zamahhotela amakhulu namazwe ngamazwe ukuthi zitshale imali lapho zibheke ukuthuthukisa ezokuvakasha zasolwandle. Ezinhlelweni zaso zakamuva, lesi siqhingi sisebenzisana ne-Comoro ukukhuthaza amabhizinisi oGwini oluseMpumalanga ye-Indian Ocean.
I-Zanzibar yethulwe ngonyaka odlule, i-tourism yaminyaka yonke ikhombisa ukuthi igxile ekukhangiseni ezokuvakasha kanye ne-Afrika yonkana yabelana ngamanzi oLwandlekazi i-Indian. I-Zanzibar Tourism Show izoba ngoSepthemba minyaka yonke njengoba lesi siqhingi sihlose ukuheha izivakashi ezingaphezu kuka-650,000 ngonyaka ozayo.
UNgqongqoshe Wezolwazi, Ezokuvakasha Namagugu eZanzibar, uMahmoud Thabit Kombo, uthe phambilini lesi siqhingi sethule inkundla yaso yokumaketha ezokuvakasha ngoJulayi walo nyaka, ngenhloso yokuheha izivakashi eziningi emabhishi aso olwandle i-Indian Ocean, kanye nasezindaweni zamasiko nezomlando.
Uthe iDestination Marketing Brand ihlose ukubandakanya izinkampani ezahlukene zezivakashi ezisebenzela eZanzibar, okuhloswe ngazo ukuzihlanganisa ukuze zimakethe ezokuvakasha eZanzibar ngaphansi kwegama elithi “Destination Zanzibar” egxile ekuheheni izivakashi nasezinhlelweni ezinikezwa izivakashi.
“Sethule iDestination Marketing ezoba yisigungu esizodayisa imikhiqizo yethu yezivakashi ngaphansi kophahla olulodwa ukuze sidonse izivakashi eziningi ukuthi zivakashele eZanzibar,” kusho uMnu. Ungqongqoshe uqhube wathi izinkampani zezivakashi kulesi siqhingi bezikhangisa ngezidingo zazo, ikakhulukazi amahhotela aphesheya azidayise kakhulu kunemikhiqizo etholakala kulesi siqhingi.
I-Destination Marketing Brand kuze kube manje iqondise izimakethe zezivakashi zamazwe ngamazwe emhlabeni jikelele, ibheke ukuheha izivakashi eziningi esiqhingini. Izinhlelo zokumaketha ezihlanganisa ukugqugquzelwa kwamafestivali amasiko okuhloswe ngawo ukuheha abavakashi bamazwe ngamazwe. Ngaphansi kwezinhlelo zokumaketha ezokuvakasha, iZanzibar iphinde ibheke ukukhulisa ubude besikhathi sokuhlala kusuka ezinsukwini eziyi-8 kuye kweziyi-10. Lolu hlelo luphinde luqondise ukufeza izinhloso zalo zokudonsa izivakashi eziningi ukuthi zihlale isikhathi eside esiqhingini ngemikhankaso yokumaketha emhlabeni wonke ezoheha izivakashi ukuthi zivakashele izindawo ezintsha ezikhanga izivakashi e-Island ezazikade zingakhangisi ngokugcwele.
IZanzibar iphinde ibheke ukuncintisana nezinye izindawo zaseMpumalanga Afrika okuhlanganisa neKenya ngokuzikhangisa njengendawo Yokuvakasha Yenkomfa, ukuheha abatshalizimali bamahhotela bangaphandle nabakwamanye amazwe kanye nokuxhumana okungcono kwezindiza namanye amazwe aseMpumalanga Afrika. Izinkampani ezithwala izindiza ezinkulu ezifana ne-Emirates, flydubai, Qatar Airways, Oman Air kanye ne-Etihad, zonke ezindizela njalo eTanzania, seziphenduke izisusa zokushintsha isimo sezokuvakasha.
Njengoba kunabantu ababalelwa esigidini esisodwa, umnotho waseZanzibar uncike kakhulu ezinsizeni zoLwandlekazi i-Indian Ocean – ikakhulukazi ezokuvakasha kanye nohwebo lwamazwe ngamazwe. Ukuvakasha ngomkhumbi ngomkhumbi ngomunye umthombo wemali yezivakashi eziya eZanzibar ngenxa yendawo yeSiqhingi esiseduze nokuba seduze kwamachweba eziqhingini zase-Indian Ocean eThekwini (eNingizimu Afrika), eBeira (Mozambique), naseMombasa ogwini lwaseKenya.
Iqhudelana nezinye iziqhingi zase-Indian Ocean zaseSeychelles, eReunion naseMauritius, iZanzibar inemibhede okungenani engu-6,200 emakilasini ayisi-6 ezindawo zokuhlala, kusho umbiko weZanzibar Association of Tourism Investors (ZATI).
