I-COVID-19 isheshise isidingo sokuthi izinkampani ezingaphakathi kwemboni yezokuvakasha nezokuvakasha zitshale imali ngokushesha kumasu edijithali okuhlanganisa nemakethe yezokuvakasha yomhlaba wonke okulindeleke ukuthi ikhule ngesilinganiso sokukhula sonyaka esiyinhlanganisela (CAGR) sika-8% ukuze sifinyelele ku-$765.3 billion phakathi kuka-2022. futhi 2025.
Ngenxa yabathengi abaningi abashintshela ku-e-commerce, uma abadlali behluleka ukutshala isu eliqinile ledijithali, bazovumela abaqhudelana nabo ukuthi bathathe ingxenye enkulu yemakethe.
Umbiko wakamuva wetimu uveza ukuthi abaxhumanisi baya ngokuya beshintsha ukusuka ekubeni khona komgwaqo omkhulu baye ekukhanyeni kwempahla, ukusebenza okuku-inthanethi kuphela ukuze bahlangabezane nezinguquko ezifunwa ngabathengi futhi bagcine izindleko zokusebenza ziphansi.
Lo bhubhane ukhulise isidingo sokunciphisa ukuthintana ngokomzimba futhi ngenxa yalokho ukuziphatha kwabathengi kushintshile njengoba amakhasimende manje esesemathubeni amaningi okwenza imisebenzi yawo ku-inthanethi. Lokhu kuthambekela kuqinisekiswe ocwaningweni lwakamuva, lapho u-78% wabathengi ubike ukuthi 'bakhathazeke ngokwedlulele', 'impela' noma 'bakhathazeke kancane' ngokuvakashela izitolo ngenxa yengozi ye-COVID-19.
Ngenxa yezidingo eziguqukayo kanye nezidingo zomhambi wesimanje, ukungenelela kwezohambo kushintshile kusuka ezitolo zendabuko eziphakeme ezinabenzeli bokuvakasha bangaphakathi komuntu kuye endaweni yemakethe ye-inthanethi ehlukene kakhulu.
Ngokwenhlolovo yakamuva, u-24% wabathengi basebenzisa i-ejenti yezokuvakasha eku-inthanethi (i-OTA) ngesikhathi sokugcina lapho bebhukhe iholide, ngo-7% kuphela wabathengi abasebenzisa i-ejenti yezokuvakasha yobuso nobuso esitolo.
I-COVID-19 yacekela phansi imboni yezokuvakasha ngo-2020 njengoba ukuhamba kume kancane kwehlisa inani lemakethe yezokuvakasha ku-inthanethi emhlabeni wonke lehle ngo-60.1% YoY laya ku-$236.7 billion. Lo bhubhane uthinte amabhizinisi kanzima, uphazamisa ukusebenza, udala isidingo esiphansi sabathengi, nokudala izindleko ezengeziwe, nokho izinkampani eziningi zisebenzisa lezi zimo eziyingqayizivele ukusheshisa ukuguqulwa kwazo kwedijithali. Abaholi basebenzise izixazululo zobuchwepheshe ezigxile kumakhasimende ezibhekane nezinselelo ezethulwa yi-COVID-19, njengokunciphisa ukusebenzisana kwamakhasimende ngokomzimba.
Lezi zixazululo zizoqinisekisa kangcono ukusinda esikhathini sokululama kwangemva kobhubhane. Mhlawumbe isici esihlukanisayo sezinkampani ezihamba phambili zokuhamba nge-inthanethi ukuhlanganiswa nokusetshenziswa kobuchwepheshe bakamuva, kuze kufike ezingeni lapho ezinye izinhlobo zezokuvakasha ezifana ne-Airbnb ne-Trip.com zizibiza ngazo ngokuyinhloko njengezinkampani zobuchwepheshe. Ngalokhu, ukwenza kube ngokwakho, idatha enkulu, izinhlelo zokusebenza zokuhamba, ubuhlakani bokwenziwa, nokufunda komshini kudlala indima enkulu kumasu ezinkampani zokuhamba nge-inthanethi, ngabadlali abahamba phambili abatshala imali eningi kulezi zindawo ukuze kuhlangatshezwane nezidingo zabathengi eziguqukayo.
LOKHO ONGAKUTHATHE KULESI SIHLOKO:
- COVID-19 has accelerated the need for companies within the travel and tourism industry to rapidly invest in digital strategies including the global online travel market which is expected to grow at a compound annual growth rate (CAGR) of 8% to reach $765.
- Perhaps the distinguishing feature of leading online travel companies is the integration and use of the latest technologies, to the extent that some travel brands such as Airbnb and Trip.
- Ngenxa yabathengi abaningi abashintshela ku-e-commerce, uma abadlali behluleka ukutshala isu eliqinile ledijithali, bazovumela abaqhudelana nabo ukuthi bathathe ingxenye enkulu yemakethe.
