E-MANILA, e-Philippines – Amabhishi angcono kakhulu emhlabeni, i-hiot yendabuko, izinsiza zokungenisa izihambi ezigxile eNtshonalanga, ubuciko nobuciko, imvelo nokudla ngamanani aphusile kuphakathi kwezizathu ezenza iPhilippines isingezinye zezindawo ezifiseleka kakhulu emhlabeni jikelele.
Izibalo zoMnyango Wezokuvakasha zibonise ukuthi abavakashi abafika ePhilippines bakhule ngamaphesenti angu-8.7 ngonyaka odlule, nokubeka izwe endaweni yesi-6 e-Asean.
Izinga elithuthukisiwe lafinyelelwa naphezu kwezinkinga eziningi ngonyaka odlule, njengokuqhuma kwenxanxathela yezitolo iGlorietta, ukuqhuma kwebhomu likaKhongolose, nokuvinjezelwa kweNhlonhlo yaseManila.
U-Oscar Palabyab, ongunobhala ongaphansi kwabezokuvakasha kanye namahhovisi ezifunda, uthe lezi zigameko zihlukene zodwa futhi azilimazi neze ezokuvakasha. Eqinisweni, ukubamba iqhaza kwe-DOT ku-26th Asean Tourism Forum (ATF) esanda kuba yimpumelelo e-Bangkok kube yimpumelelo, okuyinkomba yokuthi imboni yezokuvakasha yezwe yenza kahle.
U-Eduardo Jarque, ongunobhala ongaphansi kwezokuhlela nezokukhangisa kwezokuvakasha, uthe imicimbi yomhlaba wonke efana ne-ATF ivule amathuba amaningi ezokuvakasha ePhilippine.
I-ATF, enendikimba yalo nyaka ethi “Synergy of Asean towards Dynamic Unity in Diversity,” iyiqembu lokubambisana lesifunda elithuthukisa iNingizimu-mpumalanga ye-Asia njengendawo yokuvakasha emakethe yezokuvakasha yomhlaba wonke. Lesi sithangami siwumzamo phakathi kweNhlangano yamalungu ayi-10 yaseNingizimu-mpumalanga ye-Asia ehlanganisa iSingapore, iThailand, iMalaysia, iPhilippines, iMyanmar, iVietnam, iLaos, iCambodia, i-Indonesia neBrunei.
Isici sayo esiyinhloko kwakuyi-Travel Exchange (Travex), lapho abathengi bamaphakheji e-wholesale tourism abavela kuwo wonke umhlaba bathola ithuba lokuhlangana nabadlali abakhulu bezokuvakasha esifundeni, basungula abathintwayo abasha bebhizinisi futhi bafunde mayelana nezitayela zezokuvakasha.
Lo mcimbi wezinsuku eziyisishiyagalolunye ububandakanya uchungechunge lwezingxoxo, izingqungquthela zongqongqoshe kanye nezinkundla zezamabhizinisi phakathi kwamazwe abambe iqhaza, nezingxoxo ngezinhlelo ezintsha zezimakethe kanye nokukhathazeka okufanayo kwemboni yezokuvakasha.
Lo mcimbi uphinde waba yithuba lezwe ngalinye eliyilungu lokukhombisa ngamasiko nemikhuba yezwe ngalinye, izinto ezikuyo kanye nemvelo ehehayo.
Ithimba lezithunywa zase-Philippine lalihlanganisa izikhulu ezibalulekile ezivela ku-DOT. Izikhulu zezinhlangano zezokuvakasha eziphezulu kanye nabamele amahhotela amakhulu nezindawo zokungcebeleka bafike ngobuningi babo.
Izindawo eziphezulu
Njengengxenye yomzamo wayo wokuvikela ukuthutheleka okukhulu kwezivakashi, i-DOT ilungisa izindawo ezinkulu zezwe kanye nezinsizakalo zezokuvakasha.
Isibonelo, iMetro Manila iyapakishwa kabusha njengendawo yokuzijabulisa, indawo yokuphumula kanye nezitolo. UJarque uthe iManila manje isithathwa njengendawo yokugcina enezindawo eziningi ezikhangayo futhi ayiseyona nje indawo yokuma eziqhingini.
“Izinxanxathela zezitolo eMetro Manila seziphenduke izindawo eziningi kunezitolo,” kusho uJarque. “Izindawo zezitolo seziphenduke izikhungo zempilo—izindawo zokubungaza imibuthano ekhethekile, ukuchitha isikhathi nabangane kanye nokuchitha isikhathi esihle nomndeni.”
I-Palawan, ngakolunye uhlangothi, izuza ukuvelela kwamanye amazwe ezinhlelweni zokuvakasha ezisezingeni eliphezulu. Abatshalizimali abambalwa, okuhlanganisa ne-Banyan Tree yase-Singapore, babheke iPalawan ngezindawo zokungcebeleka ezididiyelwe.
I-Cebu ithuthukiswa njengendawo ekahle yemihlangano, uhambo lokukhuthaza, imihlangano emikhulu nemibukiso (MICE).
I-Bohol, ngaphandle kwamabhishi ayo ahlanzekile kanye nezindawo ezikhangayo zemvelo, manje iziqhayisa ngezakhiwo ze-boutique njenge-Eskaya Beach Resort kanye ne-Amorita Resort.
I-Boracay isebenzise inqubomgomo yokungena okukodwa, yokuphuma kanye.
I-DOT iphinde ihlole intaba-mlilo kanye nezokuvakasha zokuntweza. “Siphusha iNtaba iPinatubo kakhulu kunakuqala,” kusho uJarque. "Manje kukhona i-kayaking echibini lentaba-mlilo."
Imigubho ekhombisa ngamagugu amasiko anothile ezwe nayo idonsa kanzima. “Izivakashi ezifika okokuqala zifuna okuthile okusha—isiko nezindawo zomlando, isizathu esenza zithande ukubona imikhosi,” kusho uJarque. Eminye yemikhosi efunwa kakhulu iSinulog of Cebu, i-Mindoro's Bakya Festival, i-Iloilo's Dinagyang kanye ne-Bacolod's Masskara festival.
Umkhankaso owenziwe ngomthungi
Umnyango uzibandakanye emikhankasweni eqondene nezimakethe ephethe isambulela esifanayo esithi, “Ngaphandle Kokujwayelekile,” ethuthukisa amazwe ayiziqhingi eziyi-7,107.
U-Jarque uthe i-DOT iklama izinhlelo ezithile zokubhekana nezidingo ezahlukene zemakethe. Iphinde yakhela phezu kwamasu akhona asesebenzile.
Ucwaningo olwenziwa eKorea, ngokwesibonelo, lwabonisa ukuthi abantu baseKorea bakhangwa ukuhlukahluka kweziqhingi, ukuthi isiqhingi esisodwa sinikeza okuthile okuhlukile kunesinye.
“AmaKorea ayathanda ukuzidela,” kusho uJarque. Wengeze ngokuthi amaKorea avame ukuza ezweni ngoLwesihlanu ebusuku, adlale igalofu ngosuku olulandelayo; bese ujabulele ukusikhipha umzimba okuphumuzayo futhi udle ukudla kwaseKorea; futhi udlale igalofu enezimbobo ezingu-18 ngaphambi kokundiza ubuye.
E-Japan, i-DOT yakhe umkhankaso ezindaweni zolwandle, ezifana ne-Boracay ne-Bohol. Lokhu kususela ocwaningweni obeluthi amabhishi yiwona athandwa ngabantu baseJapan ngePhilippines.
AmaShayina, ngokusho kwe-DOT, ajabule futhi anelisekile ngokuvakasha kwephakheji nokuthenga. Ngakho-ke i-DOT inikezela ngohambo lokuthenga ngesabelomali oluklanyelwe imakethe yaseChina ngqo.
Futhi yiziphi izimakethe ezintsha umnyango obheke ukungena kuzo?
“Manje sesigxile eRussia nase-India,” kusho uJarque. "E-Russia, sisanda kuqalisa izinsuku ezingama-21 zokungena mahhala ePhilippines." Ukuyekisa imfuneko ye-visa kuzokhuthaza ukuthintana okwengeziwe nobudlelwano bezivakashi phakathi kwalawa mazwe womabili.
“IRussia iyimakethe ebalulekile kithi. Bahlala isilinganiso samasonto amathathu ePhilippines futhi banqamula iziqhingi zasePalawan naseBoracay. Ngokuhlala isikhathi eside lapha, bavame ukuchitha imali eningi,” kuchaza uPalabyab ngesikhathi kuqhubeka ingqungquthela ye-ATF.
Abavakashi baseRussia namuhla, ngokusho kwabathengisi, bacebile kakhulu futhi bakhetha amaholide enziwe ngokwezifiso ngaphezu kwamaphakheji angaphandle kweshalofu. Ngokuvamile bahlala phakathi kwezinsuku ezintathu kuya kwezine edolobheni ngaphambi kokudlulela ezindaweni zokungcebeleka zasolwandle okungenani isonto lonke. Imibiko yeBhodi Yezokuvakasha yase-Singapore (STB) ibonisa ukuthi abafikayo baseRussia bebelokhu bekhula kancane eminyakeni embalwa edlule, okuyenza ibe imakethe ebalulekile e-Asia.
Ngo-2007, ubude obumaphakathi bokuhlala kwezivakashi kuzo zonke izimakethe babungu-16.7 ubusuku uma kuqhathaniswa nobusuku obungu-12.6 ngo-2006.
Ingqalasizinda
Ukukhula okuqhubekayo kwabafika kwamanye amazwe nokho kubeka ingcindezi enkulu engqalasizinda yezwe. Njengamanje, amanani okuhlala kwamahhotela eMetro Manila asondele kumaphesenti angama-80. Izindaba ezinhle ukuthi, ngokusho kwe-DOT, kukhona ukutshalwa kwezimali okubalulekile okwenziwa kwingqalasizinda.
I-DOT ithe izoqhubeka nokuthuthukisa izikhungo ezintsha ukuze ibhekane hhayi kuphela nokwanda kwezivakashi ezifikayo kodwa nokushintsha kwezidingo kanye nezidingo zemakethe ekhulayo.
“Ayanda amahhotela avuliwe ngesikhathi amanye ethuthukiswa,” kusho uJarque.
Kulo nyaka, iBoracay yamukela ihhotela layo lokuqala elinophawu lwamazwe ngamazwe, i-Shangri-La Boracay Resort and Spa enamagumbi angu-217. Kuzovulwa ne-Microtel Inn & Suites Mall yase-Asia enamagumbi angu-150 neManila Ocean Park Hotel enamagumbi angu-100.
Izivakashi eziningana zasekhaya nezakwamanye amazwe—i-Banyan Tree kanye ne-Kingdom Holdings evela e-Saudi Arabia—imemezele amaphrojekthi amasha ezindaweni ezibalulekile ezifana ne-Cebu, i-Boracay, i-Negros Oriental, i-Bicol ne-Palawan.
Izikhumulo zezindiza zesifundazwe e-Iloilo, Kalibo, Puerto Princesa nase-Bacolod ziyathuthukiswa ukuze zikwazi ukuthwala izindiza zamazwe ngamazwe. Ngenxa yalokho, izindiza ezimbalwa zomhlaba wonke ziye zavula izindiza ezintsha ezivamile neziqashayo hhayi kuphela eziya eManila kodwa futhi nezindiza eziqondile eziya ezindaweni ezibalulekile zezivakashi. I-China Eastern Airlines ikhweze izindiza eziqondile eziya e-Cebu.
“Izinkampani ezithwala izimpahla ezishibhile zibe nomthelela omkhulu ekufikeni kwezivakashi kuleli,” kusho uJarque. "Eqinisweni, kukhona ukuxhumana okwenziwa nezinkampani zezindiza ukuze kwehle amanani amathikithi."
Ngonyaka wezi-2008, i-DOT igxile ku-$5.8 billion emalini engenayo yezokuvakasha, yeqa umgomo wesikhathi esimaphakathi owabekwa eminyakeni emibili edlule wama-US$ 5 billion ngo-2010.
Umnyango uthembise ukuthi uzophinde utshale imali ekukhuphuleni izikhundla, okuhlanganisa ezokuvakasha kwezemfundo kanye nezokuvakasha kwezokwelashwa. Ukuhlanganyela kwezohwebo nemicimbi yabathengi ikakhulukazi ukuheha abafuna amaholide, abasanda kushada, imindeni kanye nabafundi kuzoba yinto ehamba phambili ye-DOT kulo nyaka.
U-Jarque uthe unyaka ka-2007 ube unyaka onezithelo kwezokuvakasha e-Philippine futhi uthemba ukuthi abatshalizimali abasha bazothutheleka ezweni kulo nyaka.
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