I-TravelBoom, i-ejensi yokumaketha yedijithali eqhutshwa idatha yamahhotela, izindawo zokungcebeleka, nezinkampani eziqashisa ngeholide, ikhiphe ucwaningo olusha lwe-metasearch ngemva kwemikhankaso eyimpumelelo ne-InTown Suites kanye ne-Brittain Resorts & Hotels. Ngokutholakala ezinkundleni ezifana ne-Google Hotel Ads, i-TripAdvisor, ne-Kayak, amahhotela angakwazi ukushayela ukubhuka okuqondile okwengeziwe nge-metasearch futhi abekele inselele isikhundla sama-ejensi okuvakasha aku-inthanethi (ama-OTA). Ocwaningweni lwesibonelo, i-TravelBoom ibonisa ukuthi amahhotela angalawula ikhasi lemiphumela yenjini yokusesha (SERP) ngomkhankaso we-metasearch oqhutshwa yi-AI ohlanganiswe nomkhankaso oqhutshwa kahle wokukhokha ngokuchofoza. Ngaphezu kwalokho, umkhankaso we-metasearch ungakhiqiza imbuyiselo ephezulu engaphezu kuka-200% ekuchithweni kwezikhangiso.
Iklayenti ngalinye ocwaningweni lalikade linemikhankaso ye-metasearch ekhawulelwe izindleko zokuphatha eziphezulu, amasu okubhida angalungile, namathuluzi okuphatha angasebenzi, konke okuholele ekwenyukeni kokubhukha kwe-OTA kanye nokusebenza kabi kokubhukha okuqondile. Ochwepheshe bemidiya abakhokhelwayo be-TravelBoom bathuthukise isu elisha besebenzisa izinkundla ezisekelwe ku-AI ukuze bashayele ukubhuka okuqondile kwamakhasimende ngokusebenzisa i-metasearch. Ezinyangeni ezimbalwa zokuqala zomkhankaso, wonke amakhasimende abone ukusebenza kwerekhodi futhi anciphisa ukuthembela kuma-OTA.
Izinjini ze-metasearch zamahhotela njenge-Google Hotel Ads, Microsoft Hotel Ads, Kayak, ne-TripAdvisor zingamathuluzi ayisisekelo okuthola izihambeli ezintsha nokushayela ukubhuka okuqondile. I-TravelBoom ibambisene nezinjini ze-metasearch ukuze inikeze isu lesilinganiso kanye nezinzuzo ezikhuthaza ukubhukha okuqondile. I-ejensi ihlanganise ingxenye yokubhida esekwe ku-AI ukuze ithuthukise ukusebenza futhi ivumele amathuba amasha okubamba iqhaza. I-TravelBoom yabe isisebenzisa isu elisha lokubhida ukuze idale imikhankaso yeklayenti ethuthukisiwe ngayinye. Imikhankaso ihlanganisa:
● Amasu okubhida ahlakaniphile aqondise amakhasimende ohlelweni lokuthenga
● Ukuphathwa komkhankaso okusekelwe ku-AI ukuze uthole amathuba afihliwe
● Amanani entengo asobala futhi afanelekile ukuze kuncishiswe izindleko zokuphatha
● Ukubika okuthuthukisiwe ukuze uthole ukuqonda okwengeziwe ukuze kuqinisekiswe izinqumo zokumaketha ezisekelwe kudatha
● Ukwabiwa kwebhajethi ewuketshezi ukuze kwandiswe imbuyiselo ekusetshenzisweni kokukhangisa nge-metasearch
● Ukwehliswa kwezindleko zokuphatha ngokusekelwe kumasu azenzakalelayo
I-InTown Suites ikhiqize ukukhuphuka okungu-246% emkhankasweni wayo Wezikhangiso Zehhotela ze-Google phakathi nezinyanga ezimbili zokuqaliswa kwesu le-TravelBoom. I-TravelBoom ikhiqize imbuyiselo engu-3,657% kuyo yonke imali echithiwe yokukhangisa ye-metasearch. I-Brittain Resorts & Hotels ikwazile ukukhiqiza imbuyiselo eyisilinganiso engu-2,024% ekusetshenzisweni kokukhangisa Kuzikhangiso Zehhotela Le-Google kanye nembuyiselo engu-1,439% Kuzikhangiso Zehhotela ze-Microsoft. Ngaphezu kwalokho, izihambeli ezibhukhe nge-Google Hotel Ads zinenani lokukhansela eliphansi kakhulu, elisize ukuthuthukisa ukuhlala eduze nokwandisa imali engenayo ngegumbi ngalinye elitholakalayo (RevPAR).
"Izilinganiso zamahhotela nge-metasearch zivame ukuba yithuba lokuqala lokuguqula abangaba izivakashi," kusho uPete DiMaio, i-COO ye-TravelBoom. "Ngokuheha abahambi kuyo yonke inqubo yokubhuka, umkhankaso we-metasearch olungiselelwe ungaziqhayisa nge-ROAS eqhudelana nezikhangiso ze-PPC ezisebenza kahle kakhulu, i-imeyili, neminye imizamo yokuthengisa esebenza kahle kakhulu."
