Izinkampani zezokuvakasha zidinga kunanini ngaphambili ukwazi isidingo sokuhamba ngokunemba okungenamkhawulo ukuze zigxilise ukutshalwa kwezimali kwazo ngendlela engcono kakhulu. Sebenzisa i-Italy njengesibonelo, izwe lisesimeni esihle kakhulu esimweni saseYurophu ngokuthandwa okungu-17%, okulenza libe yindawo yesibili ekhethwe abahambi, ngemuva kweSpain, ecubungula ukubhuka kuze kube uMashi 2022.
Lokhu kuchazwa kwezibalo zalokho abahambi abahlose ukukwenza, ikakhulukazi ehlobo eduze nje kwekhoneni, kwenziwa ngu-Sojern, inkundla yokumaketha yedijithali yemboni yezokuvakasha. Enkampanini, ukhiye ukutadisha ama-algorithms kusuka ezinkundleni zokuxhumana kuya ku-inthanethi, kuya ku-Smart TV, njengoba yonke into ikhuluma nomthengi ochazwa ngokwandayo ngesikhathi sangempela.
Inkampani ibikezela endabeni yase-Italy, izitayela ezinhle zabavakashi, ngokuthambekela okukhulu kwamaholide asekhaya naseYurophu. I-Rome ikleliswe ku-2% wezintandokazi futhi iyindawo yesishiyagalombili ekhethiwe eYurophu, ilandelwa ngokushesha yiSardinia. I-Italy iyindawo yesibili eyintandokazi eYurophu futhi yizivakashi zaseMelika - imakethe yebanga elide ebaluleke kakhulu yezivakashi ezingenayo.
Kubahambi baseMelika, iRoma imele okufanelekile - ngo-10% wezintandokazi, ithatha indawo yesibili ohlwini lwezindawo eziyintandokazi eYurophu, ilandelwa iMilan (3%) kanye neVenice (2%) ebekwe endaweni eyintandokazi. I-Europe endaweni ye-10 neye-14.
Lokhu kuhlukile ezimakethe zaseMpumalanga Ephakathi, okokuqala ngemva kwalokho ubhubhane, ibonisa isithakazelo esibalulekile e-Italy kumongo waseYurophu. Kubo, i-Italy isendaweni yesine phakathi kwezindawo eziyintandokazi e-Europe ngo-7% wezintandokazi. Indawo yokuqala yale makethe yiMilan enezintandokazi ezingu-3%, ezisezingeni le-10 ekubekweni kwezindawo ezithandwa kakhulu zaseYurophu ehlobo lika-2022, ilandelwa iRoma ngenombolo ye-14 kuzinga nge-2% yezintandokazi.
Leli hlobo lika-2022 ngokuqinisekile lizohluka kule minyaka engu-2 eyedlule, okokuqala ngqa uma kuqhathaniswa no-2019, manje obhekwa "ngonyaka we-zero" ekhuluma ngokwezomnotho kwezokuvakasha.
Izinhloso zokuvakasha zingu-35% zikazwelonke, 32% zase-Europe, kanye no-34% zohambo olude ngaphandle kwase-Europe.
"Ucwaningo lokubhukha iholide e-Italy oluvela e-USA luqale kulo nyaka ngokwehla okukhulu ngo--45% ngo-2019 kodwa ngokushesha lwafinyelela ukulingana ezinsukwini ezimbalwa zokuqala ngoFebhuwari kanye no-+20% ozinzile kulo lonke uFebhuwari kuze kube yilapho kuqubuka lesi sifo. yempi ephawula, e-Italy, ukwehla okuncane kuphela kwesikhashana, kodwa njalo ilulama njalo uma iqhathaniswa no-2019.
"Okwamanje, abantu base-US abafuna uhambo lwe-inthanethi oluya e-Italy bayanda kakhulu," kusho uLuca Romozzi, uMqondisi Wezohwebo eYurophu.
Okungashintshi, nokho, wukuseshwa okuqhubekayo kwabantu kwezindawo kanye nezindiza zezindiza njalo ngenyanga yonyaka, okuwumkhuba ozisungulele wona ngo-2019 futhi ngo-2022 obonakala ubaluleke kakhulu. Ukulungiswa kwesizini manje sekuyiqiniso. Lokhu kusho ukuthi kufanele sizame ukuheha njalo futhi ngokuqhubekayo abahambi, ngaphandle kwemicimbi engaphandle kwezokuvakasha.
“Okuxakayo ukuthi ngaso sonke isikhathi kufanele ubeke imali encane ukuze wonge ekutshalweni kwezimali ukuze uzuze umhambi, ofana nowango-2019, kodwa oseshintshe indlela yakhe yokuthenga,” kusho uLuca Romozzi.
