EBRASILIA, Brazil – IBrazil yethule umkhankaso omusha wamazwe omhlaba wokuqhakambisa izivakashi emcimbini obuseLondon Film Museum izolo. Isihloko esithi “Umhlaba Uhlangana EBrazil. Woza Uzobungaza Impilo,” umkhankaso udalwe uMnyango Wezokuvakasha kanye ne-Embratur (Ibhodi Lezokuvakasha lase-Brazil) ukuze kuthuthukiswe i-Brazil njengosokhaya wemicimbi emikhulu yezemidlalo, okuhlanganisa neNdebe Yomhlaba ye-FIFA ka-2014 kanye neMidlalo Yama-Olympic kanye Nemidlalo Yabantu Abakhubazekile yase-Rio 2016.
UMongameli waseBrazil, u-Dilma Rousseff, uhambele umcimbi wokwethulwa komkhankaso omusha kanye nezinye iziphathimandla zikaHulumeni waseBrazil futhi wagcizelela lesi sikhathi esibalulekile sokuvezwa kweBrazil emhlabeni jikelele: “Samukelwe kuleli dolobha, futhi ngiqinisekile ukuthi iLondon isingathe ama-Olympics ahamba phambili ezikhathini zonke. Lapho kufika isikhathi seRio de Janeiro, nathi sizokwenza ingxenye yethu, futhi sizokwamukela izivakashi ngezandla ezifudumele.”
Umkhankaso omusha wethula iBrazil njengezwe elinesiko eliyingqayizivele elinikeza ulwazi oluhlukahlukene kuzo zonke izivakashi. "Umkhankaso wakamuva ugcizelela ubungane nokuvuleleka okuyizici ezithandeka kakhulu kubantu baseBrazil," kusho uFlavio Dino, uMongameli wase-Embratur. “Singamasiko ethu – isigqi saseBrazil, imfudumalo yokugona, ukupheka kwethu kwesintu kanye namaciko agcwalisa iminyuziyamu yethu. IBrazil inzima ukuyichaza kodwa ungayizwa, futhi yilokho okubaluleke ngempela. IBrazil ingeyomhlaba wonke ukuthi uyizwe.”
Ukwethulwa kwalolu hlelo futhi bekuhanjelwe nguNgqongqoshe Wezokuvakasha, u-Gastao Vieira kanye noMongameli we-Embratur, u-Flavio Dino, nezivakashi ezingama-300 seziphelele ezihlanganisa iziphathimandla zaseBrazil nezamazwe ngamazwe ezifana no-CEO we-VisitBritain uSandie Dawe, ochwepheshe bezokuvakasha kanye nabezindaba bomhlaba. UMnu. Vieira uphawule wathi, “Singosomabhizinisi, abatshalizimali futhi ngaphezu kwakho konke abavakashi. Umbono wethu wesikhathi esizayo uwukuvelela. Ngo-2022 sifuna ukuba phakathi kwamazwe amathathu amakhulu kwezokuvakasha emhlabeni.”
I-Embratur izotshala izigidi ezingu-USD $40 ekupheleni kuka-2014 ukuze kuzuzwe lezi zinhloso. “Ngokuphrinta, idijithali, i-inthanethi, i-TV kanye nemidiya 'engaphandle kwekhaya', i-Embratur kanye noMnyango Wezokuvakasha bahlose ukukhuthaza izivakashi ukuthi zihlole futhi zithole iBrazil, kanye nokukhulisa isasasa elikhulayo ezweni njengoba lilungiselela ukungena endaweni ebonakalayo. ukusingatha imicimbi emikhulu emibili eminyakeni emine ezayo,” kuchaza u-Walter Vasconcelos, uMqondisi Wezokumaketha we-Embratur.
Ngaphandle kokuba khona kukaMongameli weRiphabhulikhi, uNgqongqoshe Wezokuvakasha kanye noMongameli we-Embratur, umcimbi ubuhanjelwe abanye oNgqongqoshe Bombuso abahlanu: Inxusa u-Antonio Patriota (Wangaphandle), u-Aloizio Mercadante (Wezemfundo), uMarco Antonio Raupp (Isayensi Nobuchwepheshe. ), u-Aldo Rebelo (Ezemidlalo) kanye no-Helena Chagas (Unobhala Wezokuxhumana Komphakathi). Kwakukhona noMongameli weChamber of Deputies, uMarco Maia, kanye noMbusi Wesifunda SaseRio de Janeiro, uSergio Cabral.
Ezithendeni zokwethulwa komkhankaso, umcimbi okhethekile obizwa nge-“Brazil Wave” uzoqala ngoJulayi 28 eNxusa laseBrazil eLondon lapho kuzobe kunemisebenzi eyahlukene ehlelwe nguNgqongqoshe Wezemidlalo, Wezangaphandle Nezokuvakasha; Ibhodi Lezokuvakasha lase-Brazilian (Embratur) kanye ne-Brazilian Trade and Investment Promotion Agency (Apex-Brasil). Umcimbi wokuqala kuzoba yi-“Brazil at Heart,” umbukiso ozokhombisa ikhono lezwe lokusingatha imicimbi emikhulu enemikhiqizo nemisebenzi emisha, kanye nethuba elikhulayo lezokuvakasha. Indawo izovulelwa umphakathi kusukela mhla zingama-28 kuNtulikazi kuya kuSepthemba 2, 2012. Lolu hlelo luhlose ukukhuthaza isithunzi sezwe ngesikhathi seMidlalo Yama-Olympics kanye Nabakhubazekile eLondon ngo-2012.
NgokukaFlavio Dino, iBrazil izoba nesicoco esiphezulu eLondon ngenxa yokuthi izosingatha imidlalo yama-Olympic elandelayo. “Sizoba nethuba eliyingqayizivele elingaveza imiphumela yangempela yokusisiza sifinyelele esihlokweni sethu sokuphinda kabili isibalo sabavakashi bangaphandle kanye nemali yangaphandle ephindwe kathathu engena kuleli ngo-2017, unyaka olandela Imidlalo yama-Olympic e-Rio de Janeiro.” Ekuhlaziyeni kuka-Dino, inombolo erekhodiwe yabafika kwamanye amazwe ngoJuni nonyaka, eqiniswe yi-Rio+20, iwubufakazi bokuthi isu le-Brazil lokusingatha imicimbi emikhulu liyashaya. “Ngale micimbi sithola ukuchayeka okubanzi, okuzoheha izivakashi ezintsha futhi kuyise iBrazil ezingeni elisha elibalulekile kwezokuvakasha emhlabeni jikelele.”
LOKHO ONGAKUTHATHE KULESI SIHLOKO:
- “We will have a unique opportunity which could produce real results to help us reach our target of doubling the number of foreign tourists and tripling foreign currency entering the country by 2017, the year after the Olympic Games in Rio de Janeiro.
- Media, Embratur and the Ministry of Tourism intend to inspire visitors to explore and discover Brazil, as well as maximize rising interest in the country as it prepares to step into the spotlight hosting two mega-events in the next four years,”.
- The campaign has been created by the Ministry of Tourism and Embratur (the Brazilian Tourism Board) to promote Brazil as the host of major sporting events, including the 2014 FIFA World Cup and the Rio 2016 Olympic and Paralympic Games.
