Ngo-2024, ukusebenzisana phakathi kwe-European Tourism Association (ETOA) kanye ne-European Travel Commission (ETC) kuzogxila ekuthuthukiseni iYurophu China, izinhlangano zamemezela.
I-China European Marketplace (CEM) ihlelelwe ukuthi ibanjelwe e-Shanghai ngoMeyi 24, 2024. Ihlelwe ngu I-ETOA, lo mcimbi uzokwenza kube lula ukuba kube nomhlangano ngamunye phakathi kwabahlinzeki baseYurophu kanye nabaqhubi bezokuvakasha abaphumayo baseShayina phakathi neworkshop yosuku olulodwa. Ngaphezu kwalokho, kusukela ngoMeyi 27-29, i-ETC izosingatha isitendi se-EUROPE e-ITB China e-Shanghai ukukhombisa izindawo ezihlukahlukene zase-Europe.
Zombili lezi zinhlangano ziveza ithemba lazo ngemakethe yaseShayina ebuyayo yase-Europe ngalo mzamo wokumaketha ngokubambisana.
Ngokusho kukaTom Jenkins, i-CEO ye-ETOA, labo abafake imali yabo emakethe yaseShayina bahlangabezane nezikhathi ezinzima eminyakeni emine edlule. Kodwa-ke, amalungu e-ETOA anethemba lokuthi azobona ukuphindaphinda okungu-50% emsebenzini wemakethe uma kuqhathaniswa namazinga ka-2019 ekupheleni kuka-2023. Ngaphezu kwalokho, kukhona okulindelekile kokukhuphuka kwesidingo ngaphezu kwalelo phuzu. Eqinisweni, abaningi babikezela ukuthi imakethe izofinyelela amanani angaphambi kobhubhane ngo-2025-6. Lezi zibalo zizogxila kakhulu ezingxoxweni ze-CEM.
Ukuvakasha kwamahhala e-China kunwetshiwe ukuze kufakwe abantu abavela e-Netherlands, Spain, Germany, France nase-Italy. Lesi sinyathelo sisiza kakhulu ukuheheka kwezithunywa kule micimbi. Inhloso yethu ukukhombisa ukwamukela ngemfudumalo okudluliselwe ezivakashini zaseShayina kuyilapho silindele ukubuyisana okuvela eYurophu, kusho uJenkins. Uphinde wagcizelela ukubaluleka kwazo zonke izimakethe, ikakhulukazi egcizelela ukubaluleka kwezintsha.
Ngokusho kwe-CEO ye-ETC u-Eduardo Santander, iChina iyimakethe ebalulekile yamabanga amade eYurophu. Ukuvuselelwa kwesidingo samaShayina kubaluleke kakhulu embonini yezokuvakasha yaseYurophu. Lapho abavakashi baseShayina bevakashela eYurophu, bavame ukukhetha ukuhlola amazwe amathathu noma ngaphezulu ohambweni olulodwa. Inani elandayo labavakashi abazimele abavela e-China libonisa amandla amakhulu njengoba bebuyela e-Europe ukuze bathole izindawo abangayiwa kuzo futhi bazijwayeze ukuhamba okuzinzile.
U-Santander ugcizelele ukuthi zombili izinhlangano zibheka ukuxhumana kwezokuvakasha phakathi kweChina ne-Europe njengokubalulekile, kokubili ngokwebhizinisi namasiko. Uma kubhekwa izibopho eziqinile zomlando phakathi kwalezi zifunda ezimbili, ezokuvakasha zidlala indima ebalulekile ekuthuthukiseni ukuqondana kanye nokukhuthaza ukubambisana kwesikhathi esizayo phakathi kozakwethu baseShayina nabaseYurophu.
Yasungulwa ngo-1989, i-ETOA ekuqaleni yasebenza njengenhlangano yabaqhubi bezokuvakasha abanikeza i-Europe njengendawo yokuya kuyo ezimakethe ezidonsa isikhathi eside. Ngokuhamba kwesikhathi, i-ETOA iye yandisa ububanzi bayo ukuze ifake abaqhubi besifunda, abaxhumanisi be-inthanethi, izinkampani zokuvakasha ezithengisiwe, kanye nanoma yiliphi ibhizinisi elifuna ukuzithuthukisa njengengxenye yomkhiqizo ophelele waseYurophu.
I-ETC yakhiwe izinhlangano zezokuvakasha zikazwelonke zase-Europe (NTO) futhi ihlose ukuthuthukisa ukukhula okuzinzile kwe-Europe njengendawo yezivakashi kuyilapho futhi imelela i-Europe ezimakethe okungezona ezaseYurophu.
