Imboni yamahhotela yaseYurophu izobiza u-€43.9 billion ngo-2027

Ngo-2022, abaholi abakhulu bemboni yamahhotela bahlangabezane ne-Q2 REVPAR ngaphezu kwezinga lika-2019 ngenxa yentuthuko enkulu yenzuzo yebhizinisi. Umfutho kulindeleke ukuthi uqhubeke unyaka wonke ngehlobo elizayo kanye nokutholwa kwamasemina amakhulu nezingqungquthela.

Impi eqhubekayo yaseRussia yobudlova ngokumelene ne-Ukraine, ukwehla kwamandla emali okuphezulu, nokuntuleka kwabasebenzi kuyizinselele ezikhulayo zokuhlanganisa ukusimama kwemboni yamahhotela yaseYurophu.

Ngo-2027, i-France kulindeleke ukuthi ikhule ngamandla ngenxa yemicimbi yezemidlalo ezayo nemicimbi yebhizinisi entshonalanga ye-Europe okulindeleke ukuthi inyuse ukuvakasha kwabahambi bomhlaba wonke futhi isheshise isidingo samahhotela. Imicimbi efana ne-Rugby World Cup Men, i-Olympic 2024, IFA 2022 – Consumer Electronics Unlimited, njll.

Imakethe yamahhotela yaseYurophu iholwa yiWhitbread Group elandelwa amahhotela eScandic. Iqembu le-Whitbread lizoqhubeka nokusebenza kakhulu emakethe yase-UK futhi lihlele ukunwebeka liye eJalimane phezu kwemakethe yasekhaya. Ipayipi laseJalimane lalinamahhotela amasha angama-78 ngo-2022.

Ukuthola okusemqoka

•  Ngemuva kweminyaka emi-2 yokuphazamiseka okukhulu kobhubhane, ibhizinisi lemboni yamahhotela laphinde lakhula kakhulu ngo-H1- 2022. Lokhu kuphinda kuvele ngenxa yokwanda kwenani lezivakashi zasekhaya nezamabhizinisi kanye nokuvulwa kwemingcele kubavakashi bamazwe ngamazwe nakho.
• Ukuthola kabusha kwezokuvakasha zokungcebeleka kuzosekelwa isidingo esilindile kanye nokongiwa kwenani labantu, nakuba isikhathi sizothonywa kakhulu impumelelo yezinyathelo zokunqanda ubhubhane, okuhlanganisa ukukhishwa kokugoma. 
• Ukusetshenziswa kwe-AI, ukuhlaziya idatha enkulu, kanye ne-IoT ekuthuthukisweni kokusebenza kokubhuka okusekelwe kuwebhu kulindeleke ukuthi kukhuphule ukukhula kwemakethe yezokuvakasha ngokunikeza ulwazi lwamakhasimende olungaguquki.
• I-UK, Ireland, Slovakia, Hungary, kanye neDenmark baqophe ukwenyuka okukhulu kwenani labagibeli. Amazwe anemikhawulo embalwa nemisebenzi yebhizinisi eyengeziwe abonise ukubuya kwerekhodi esigabeni samahhotela ebhizinisi.
• Izindawo eziseduze nomngcele wezingxabano we-Ukraine-Russia ziqophe ukuwa okukhulu ngemva kokuhlasela kwe-Ukraine yiRussia. Le mpi izoba nomthelela embonini yezokuvakasha yezwe elingumakhelwane iCzech Republic maduze nje.
• Ngezinga lokuhlala okungenani elingu-80%, i-UK, i-Poland, ne-Ireland yahlala izimakethe ezaziwa kakhulu eYurophu.

Izitayela zemakethe namathuba

•   Ngemuva Kokuhlasela kwe-Ukraine, imboni yamahhotela yase-Russian ihlangabezane nokukhanselwa okuningi kwezivakashi zakwamanye amazwe futhi kulindeleke ukuthi ibone ukwehla kwayo yonke imali engenayo yamahhotela. Amahhotela amaningi aphesheya amise ukusebenza kwawo eRussia isikhathi esingaqinisekile futhi amisa intuthuko entsha yesikhathi esizayo.
• Abagibeli basekhaya babe negalelo elikhulu ekukhuleni kwemakethe yamahhotela aseYurophu ngo-2022. Ukuhamba nge-Short Haul kuzobusa imakethe ngenxa yezinto ezifana nezindleko eziphansi zokuhamba, ukungaqiniseki ngezinto zokuhamba, nokwesaba izifo ezithathelwanayo ezintsha.
•  E-Greece, abanikazi bamabhizinisi bendawo bahlangabezana nenani elandayo labavakashi abavela e-China nase-Japan ezinyangeni ezizayo ngezinjongo zomshado wendawo.
• I-Western kanye ne-Southern Europe ibamba isabelo semakethe esikhulu kwezokuvakasha zase-Europe njengoba ihlangabezana nezidingo zezokuvakasha zamazwe ngamazwe kanye nezokuvakasha kwasekhaya. Sekukonke ezokuvakasha zakwa-Europe International zibone ukuphindaphindeka okuqinile ezinyangeni ezi-5 zika-2022 futhi kwaqoshwa abafika bamazwe ngamazwe abacishe babe yi-250M.
• Inani lamahhotela e-boutique kufanele livulwe ekupheleni kuka-2022 njengoba sikhula isidingo samahhotela asekelwe etimu.

Umhlaba Wokuncintisana