UFITUR ushaya irekhodi lokubamba iqhaza kuhlobo lwayo lwamazwe omhlaba kakhulu okwamanje

Kusukela ngomhla ka-23 kuya ku-27 Januwari, iMadrid izophinda futhi igxile emphakathini wezokuvakasha wamazwe omhlaba ngeFITUR, i-International Tourism Fair, ehlelwe yi-IFEMA. Umcimbi walo nyaka uzoba mkhulu kunanini ngaphambili, ngokubamba iqhaza, emkhakheni wamazwe omhlaba, nakokuqukethwe okusha, ngokuhambisana nokukhula kwerekhodi lomkhakha, eSpain nasemhlabeni jikelele.

Uhlelo lwalo nyaka luzogxila ekusimeni, ekwenzeni ubuchwepheshe obusha, izici eziguqula imboni, futhi okuzoba yindikimba esemqoka yokunikela okuqinile okuhlose ukuthuthukisa ukuphathwa kwezokuvakasha, oxhumana nabo bezohwebo, kanye nokukhuthaza izindawo kanye nokuhlangenwe nakho kwabahambi. Konke lokhu kuhlangana epulatifomu eyodwa, futhi ekuqaleni konyaka, umzuzu obalulekile wokuchaza amasu alo lonke u-2019.

Futhi, i-International Tourism Trade Fair yalo nyaka yenzeka, esimweni sokukhula kwemboni emhlabeni wonke. Ngokwezibalo ze-WTO, izindawo emhlabeni zithole izivakashi zakwamanye amazwe eziyizigidi eziyi-1000 phakathi kukaMasingana noSepthemba wonyaka odlule, okuwukukhula ngo-5% unyaka nonyaka. ISpain yamukele izivakashi zakwamanye amazwe eziyizigidi ezingama-78.4 ezinyangeni eziyishumi nanye zika-2018, yachitha imali efinyelela ku-2.8% ngonyaka odlule, ingenisa imali eyizigidi ezingama-84,811 . Ngokufanayo, ukukhula okuqhubekayo kokuvakasha kwamazwe angaphandle eSpain kuyaphawuleka, njengoba kufakazelwa ukukhuphuka kwemali esetshenziswa yizivakashi zaseSpain phesheya, kukhuphuke ngo-12.3% phakathi kukaJanuwari no-Okthoba 2018.

I-FITUR 2019 kumanani

Izimo zebhizinisi ezinhle ezivezwa yilezi zibalo zizobonakala kahle ku-FITUR 2019, okuzobe kulo nyaka kudonsela abaphathi abakhulu abangama-886, ukukhula ngo-8.3%, nezinkampani eziyi-10,487 ezivela emazweni nezifunda eziyi-165.

Ubukhona baseSpain bukhuphuke ngo-6%, futhi abakhona emhlabeni wonke, osevele banesabelo se-55% e-FITUR, bakhuphuke ngo-11%. Futhi i-FITUR 2019 izoba nezengezo ezintsha ezingaphezu kweshumi nambili, njengezithunywa ezisemthethweni ezivela e-Djibouti, eFinland, e-Ras al-Khaimah Emirate, naseSierra Leone, kanye nababuki abavela eziqhingini zase-Cook, i-Former Yugoslav Republic of Macedonia, Pakistan, I-Papua New Guinea, iFrench Polynesia, iSerbia neSweden. Ekubambeni iqhaza kwezifunda, ukukhula okuphezulu kakhulu kulo nyaka yi-Afrika (15%) kanye neYurophu (13%).

Sekukonke, lolu hlobo luzothatha ama-67,495 m², ama-2.5% ngaphezulu kunanyakenye, kanti kulo nyaka kuzofakwa iHholo 2 ukukhombisa izindawo eziseMiddle East. Lokhu kusho ukuthi iHolo 4 manje selinganikezelwa eYurophu, esinye sezifunda ezikhule kakhulu. Ezinye izindawo zigcina ukumiswa kwazo okujwayelekile: I-America ku-Hall 3; I-Afrika ne-Asia-Pacific eHholo 6; Izinkampani, Ubuchwepheshe kanye Nebhizinisi Lomhlaba Wonke eHholo 8; Amabhodi Wokukhuthaza kanye Nezinhlangano e-Hall 10, nase-Spanish Official Bodies emahholo 5, 7 no-9.

Ngokuya ngezibikezelo zomkhakha we-upbeat zamanje, i-FITUR 2019 ilindele ukudlula ababekhona ngonyaka odlule be-251,000, uqobo inombolo yokurekhoda ebandakanya izivakashi zezohwebo ezingama-140,120 ezivela emhlabeni wonke eze kuhlobo lokugcina. Lokhu futhi kukhuthaze ukunwetshwa kohlelo lwabathengi bamazwe aphesheya e-FITUR, ikakhulukazi emkhakheni we-MICE, nge-FITUR MITM entsha - MICE & BUSINESS.

Lokhu kukhula kuzophinde kukhulise nomthelela wezomnotho we-FITUR edolobheni laseMadrid, okulindeleke ukuthi libe ngaphezu kwezigidi ezingama- € 325, amahhotela abhukhwe ngokugcwele namabhizinisi ahlobene nezokuvakasha aselungile. Noma nje uhlelo lweFESTITUR, oluqale ngo-2015 ukuhlela iNoche Madrid (Night Madrid), lubikezela ukuthi luzokhiqiza inzuzo engama- € 15 million, emkhakheni wezokungcebeleka, wokudla nowokuzijabulisa.

IDominican Republic, FITUR Uzakwethu

IDominican Republic ingumlingani walo nyaka weFitur Country Partner. Le yindawo ekhonjiswe e-FITUR kusukela kuhlelo lokuqala ngo-1981, futhi kulo nyaka kunokubamba iqhaza okusemthethweni okwesithathu ngobukhulu (yiHhovisi Likazwelonke Lwezokuvakasha Kwangaphandle), ngemuva kweMexico nePortugal.

Ezokuvakasha eDominican Republic zihlangabezane nokukhula okuqhubekayo eminyakeni edlule kanti njengamanje indawo ehamba phambili eCaribbean, cishe izivakashi zakwamanye amazwe ezingaba yizigidi ezingama-6.6 ngonyaka wezi-2018, ngokusho kwezibalo zeCentral Bank yaseDominican Republic. Ngesiqubulo esithi "Inakho konke" ubukhona beDominican Republic njengoba umlingani wezwe leFITUR ezolinika indawo ebanzi yemisebenzi ehlanganyelwe ezindaweni eziphambili zokukhuthaza nezokuxhumana zomcimbi ohamba phambili embonini yezokuvakasha futhi unikeza leli lizwe laseCaribbean umbukiso omkhulu wamazwe omhlaba ongawukhuthaza uqobo lwayo njengendawo oya kuyo.

Ukuxhumana okuqinile kwamasiko, izilimi nezomlando neSpain, kanye nobudlelwano obuhle bebhizinisi, kwenza iDominican Republic ibe yindawo enamathuba amaningi nokukhula okuqhubekayo embonini yezokuvakasha. Lo mkhakha umele amaphesenti angama-60 kuya kwangama-70% etshalomali lonke laseSpain kulesi siqhingi, okulindeleke ukuthi likhule eminyakeni ezayo futhi libe nomthelela omuhle emnothweni wezwe nasekuthuthukisweni kwezokuvakasha.

Imvelo yayo ethokozisayo, ezokuvakasha, ezokuzijabulisa, amabhishi okuphupha, ukuhamba ngezokuvakasha kanye negalofu, kanye nokuxhumana okuhle komoya, ukuthuthuka kwezinto zokuhamba zasekhaya, amahhotela nokukhula komnotho, kwenza leli lizwe laseCaribbean libe yiphayona nendawo ekhangayo yokutshala imali futhi ibhizinisi lezokuvakasha. Indawo lapho ngo-2017 yavakashelwa izivakashi zaseSpain eziyi-173,065.

INTUTHUKO ENTSHA EFITUR:

• I-FITURNEXT OBSERVATORY

Ngobizo lwayo lokusungula nokuhlinzeka ngokuqukethwe okwengezwe ngenani lomphakathi wezokuvakasha wamazwe omhlaba, i-FITUR yethule i-FITUR NEXT Observatory. Lesi sinyathelo sihlose ukukhomba izitayela zesikhathi esizayo kwezokuvakasha futhi siqhakambise amaphethini namamodeli kwezokuvakasha angaba wusizo emkhakheni wezomnotho, wezenhlalo, wamasiko kanye nowezemvelo, nokunikeza isipiliyoni esingcono kubavakashi nezakhamizi, ukuthuthukisa izindawo kanye nokugcina ukuzinza kwemvelo ngokusebenzisa ulwazi oluningi kanye nezinhlelo ezihlangana kulo mbukiso, kanye nomthelela wazo embonini yezokuvakasha emhlabeni. Le phrojekthi izosebenza eminyakeni emithathu ezayo, futhi izofuna ukubandakanya izinkampani, izinhlangano, izindawo okuzohanjelwa kuzo… engxoxweni yomhlaba ezosivumela ukuthi sibheke phambili kuzinselelo zezokuvakasha, ezamanje nezesikhathi esizayo.

Ibhodi lokweluleka likaFiturNext lifaka: uLiliana Arroyo, uchwepheshe kwezinguquko zedijithali nomthelela kwezenhlalo (Spain); Adela Moreda, uchwepheshe wezokuvakasha e-Inter-American Development Bank (IDB) (e-United States); Luis Ortega, Operations & Project Manager eGrupupo Moraval (Madrid); Barry Roberts, umongameli we-INBio National Institute of Biodiversity yaseCosta Rica (Costa Rica); Peter Rømer, umqondisi we-Rømer Agency, onguchwepheshe kwezokuvakasha nezokuvakasha (eDenmark); kanye no-Santiago Quiroga, Umphathi wekhwalithi kanye no-CSR e-IFEMA (Spain). Imizamo ye-FITURNEXT izokwethulwa ngomhla ka-23 Januwari ngo-11.30 (ukuxhumana phakathi kwamaHholo 2 no-4), ku-workshop enezethulo zokuphathwa kwezinkinga zendawo (indawo), ukongiwa kwemvelo (iplanethi), ukuthuthukiswa komphakathi (abahlali), kanye nesipiliyoni sezokuvakasha (izivakashi), phakathi kwezinye izihloko.

• B2B

Enye yezindikimba ze-FITUR wuhlelo lwemihlangano ye-B2B, ehlelelwe ukukhuthaza ukuxhumana kwebhizinisi nokuhwebelana. Enye yalezi i-Hosted Buyer Workshop ezohlanganisa izikhathi ezingaba ngu-6000 zokuqokwa phakathi kwabathengi bamazwe ngamazwe abayi-110 abavela emazweni angu-38 abamenywe yi-FITUR kanye nababukisi nabahlanganyeli abangu-350. Ngaphezu kwalokhu kunemisebenzi ye-B2B ku-Investur, esigabeni se-FITUR Health, futhi emisha kulo nyaka, i-FITUR MITM - MICE, ehlelwe ngokubambisana ne-GSAR/MITM. Umcimbi wakamuva wandisa amathuba ebhizinisi omkhakha wezokuvakasha eMihlanganweni, Izikhuthazi, Izingqungquthela, kanye Nemibukiso (Amagundane) ngohlelo lokuqokwa phakathi kwababukisi nokukhethwa kwabaphathi abaphambili bamazwe ngamazwe (izinkampani, abahleli bezinkuthazo, abahleli bemicimbi nezingqungquthela, nabamazwe ngamazwe. izinhlangano). Sekukonke, i-FITUR ilindele imihlangano yebhizinisi engaphezu kuka-7000 kule nkundla.

• Ubungcweti

I-FITUR ibuye iqhubeke nokwenza ngcono ikhwalithi yokunikezwa kwayo ngokwethula izimakethe ezintsha eziqondile ezimele ukuqashwa, ibhizinisi nokukhula embonini yezokuvakasha. Lokhu kwenzeka esigabeni esisha senzuzo ekhethekile, i-FITUR CINE / SCREEN TOURISM, ehlelwe ngokubambisana ne-SPAIN FILM Commission. Ihlose ukuletha imboni yamafilimu nezokuvakasha ndawonye endaweni yesikhulumi esabiwe ukukhuthaza izindawo zokuhambela kanye nokuvakashelwa kwezindawo, kanye nokukhombisa amandla alo mkhuba okhulayo.

Ucwaningo olushicilelwe ngo-Ephreli 2018 yi-TCI Research lwembula ukuthi abahambi abayizigidi ezingama-80 bakhetha indawo abaya kuyo ngokususelwa kumafilimu nakuchungechunge lwethelevishini. Lolu cwaningo lukhombise ukuthi isibalo sabantu abaya endaweni okuyiwa kuyo ngemuva kokuyibona ochungechungeni lwefilimu noma lwethelevishini sesiphindwe kabili kule minyaka emihlanu edlule.

I-FITUR CINE / SCREEN Tourism izokwenzeka eHholo 2 ngokubamba iqhaza kwezinhlangano eziyishumi nambili zaseSpain kanye nokutholakala komhlaba wonke kweDominican Republic. Kuzobuye kube nendawo yokuxhumana kanye nendawo yezingxoxo nezethulo lapho izindawo zomhlaba kanye nochwepheshe abavela eNew Zealand, New Mexico (USA), UK, Czech Republic nase-Ireland, phakathi kwabanye, bezobamba iqhaza ezingxoxweni zephaneli mayelana ne-Screen Tourism njengoba ingxenye yamasu wokukhuthaza ezokuvakasha ala mazwe.

Uhlelo lweFITUR CINE

Ubungcweti obukhulayo be-FITUR buzobonakala nakwezinye izigaba ezakha ukunikezwa kwalo nyaka, ngokugqamisa okukhethekile kulo nyaka ku-FITUR FESTIVALS kanye nokwenza okusha kwamasiko i-FITUR ES MÚSICA (iFitur ngumculo). Umcimbi wokugcina wumkhosi wasemadolobheni nowomunye umculo ohlelwe ngokubambisana nePlanet Events and Disorder, osakazwa ngabezindaba beRadio 3 neMondo Sonoro, obungoLwesihlanu 25 nangoMgqibelo zingama-26 kuMasingana, eHholo 1 laseFeria de Madrid.

Isiteji sikaFitur Isomculo sizoba sezingeni elifanayo neminye imikhosi emikhulu, ejwayelekile ezindaweni ezinkulu zekhonsathi zasendlini njenge-IFEMA. Isikhala esingu-5400m² sizoba nesiteji esisodwa, amamitha ayi-18 ububanzi namamitha ayi-14 ukujula, sisekelwa ngama-watts angama-80,000 womsindo nezindawo zokukhanyisa eziyi-100 zombukiso omangalisayo, nesikrini se-LED esikhudlwana kune-100m², konke okuqhutshwa iqembu lobuchwepheshe lokuqala .

IFITUR FESTIVALS nayo izokwethula isigaba eHholo 3, ehlelwe ngokubambisana ne-Association of Music Promoter (APM), ekhombisa amathuba okukhula nokwanda okungalethwa yimikhosi emabhizinisini ezokuvakasha. Futhi namuhla ibhizinisi lomculo elibukhoma lenza kangcono kunakuqala. Ngo-2017, le mboni yenyusa imali engenayo ngonyaka wesine olandelanayo lapho ukuthatha kuka-2016 ama- € 223.2 million kukhuphuke kwaya ku- € 269.2 million, ngisho nangaphezulu kunango-2012. Ingxenye yokhiye wale mpumelelo kube wukuvakasha kwezomculo, ikakhulukazi ngemikhosi, esivele njengokuheha izivakashi. Imikhosi eyishumi eyinhloko yaseSpain iyodwa ihlanganisa abantu abacishe babe yizigidi eziyi-1.85.

I-FITUR FESTIVALS izoba nendawo yombukiso kanye nesiteji sezinkampani zombukiso ezizokwethula izethulo, nalapho i-APM izohlela khona izingxoxo ezine zamaphaneli ezizobhekana nezinselelo namathuba ezokuvakasha kwemikhosi.

Lokhu kuzoba nohlelo lwentshisekelo olukhethekile ukukhombisa ukuthi ubuchwepheshe obusha bungaxhumana kanjani nemizwa yethu esigabeni seFiturtechY 2019, esihlelwe ngokubambisana neHotel Industry Technology Institute (Instituto Tecnológico Hotelero, ITH). Kuzoba nomcimbi ozohola phambili ngempela osihloko sithi “The Fifth Element: Technology,” eHholo 10 ngomhlaka 23, 24 no-25 Januwari. Kuzoba nezinkundla ezine ngasikhathi sinye. Bazogxila koku: izindawo zezivakashi ku- #techYdestino, izitayela zesikhathi esizayo emkhakheni wezokuvakasha ekuphathweni kwebhizinisi le- # TechYfuturo ku- # TechYnegocio, kanye nokusimama ku- # TechYsostenibilidad, konke kunobuchwepheshe njengendikimba yabo ejwayelekile. Isikhungo seFiturtechY sizoba yindawo yokwethulwa kwe- #techYhotel, lapho izivakashi zezohwebo zizokwazi ukubona nokuzwa ukusetshenziswa nokusetshenziswa kobuchwepheshe obusha namathuluzi amasha endaweni yehhotela.

Ngaphezu kwalokhu, ngomhlaka 23, 24 no-25 Januwari, uhlelo lwesikhombisa lweFitur Know-How & Export, luhlelwe yiSEGITTUR neFITUR ngokubambisana ne-ICEX Spain Export and Investments. Ngomhla ka-23, 24 no-25 Januwari lokhu kuzokwethula ukulingiswa kwendawo yezivakashi ekhombisa ubuchwepheshe obubandakanyeka ekuguqulweni kwedijithali. Lesi sigaba sizoba nezinkampani zemibukiso ezingama-40 ezinezixazululo ezintsha zezokuvakasha ezindaweni ezifana nokuphathwa kwamahhotela, ukubonisana ngamasu, ukukhushulwa, ukumaketha, imikhiqizo emisha kanye nezinsizakalo.

Lokhu kuzoba unyaka wesithathu we-SEGITTURLab, ilabhorethri yemibono enama-workshops amaningi asebenzayo osomabhizinisi kanye nochwepheshe bezokuvakasha, futhi ezobhekana nezihloko ezinjenge- “Chatbot for the Sector Sector,” “Ukusebenzisa ubuhlakani bokuzenzela ebhizinisini lezokuvakasha,” “Abesifazane kwezobuchwepheshe nezokuvakasha,” kanye nokuthi “Ungaliguqula Kanjani Idokodo Lezingcingo libe iHhovisi Lezokwaziswa lamahora angama-24 ngendlela eQinisekayo”.

Ukuqedela ukunikela kuzoba nohlelo lwe-Smart Talks lokuhlaziya izici ezahlukahlukene zokuvakasha okuhlakaniphile kanye nezindawo ezihlakaniphile, kanye neseshini yokuhlaziya Izinjongo Zokuthuthuka Ezisimeme nokuthi zisebenza kanjani ebhizinisini lezokuvakasha, kanye neSpanish Network ye-United Nations Global Ihlangene.

Ngokokuqala ngqa kulo nyaka, iFITUR GAY (LGBT) izobonisa ukubamba iqhaza kweNew York City, Portugal neThailand. Kulesi senzakalo, ngesiqubulo esithi “Stonewall, New York, 50th Anniversary,” lesi sikhala, esihlelwe ngokubambisana nomxhumanisi we-LGBT Diversity Consulting International, siveza izindawo ezifanekisela kakhulu zale ngxenye yezokuvakasha, intuthuko yayo emisha nemikhiqizo. Kuzoba nezingxoxo zamaphaneli ezehlukene, izingxoxo mpikiswano nezethulo ngokubamba iqhaza kwezikhulumi ezingamashumi ayisithupha futhi kuzoba nohlelo olubanzi lokuzithokozisa ngemiculo eqhutshwa manje eMadrid, oDJ, abaculi nemidlalo evela ezindaweni eziseduze neSpain.

I-FITUR SALUD (FITUR HEALTH), njengoba eminyakeni eyedlule ihlelwa yiqoqo le-SPAINCARES, igcizelela ukukhula kobukhona bamazwe omhlaba, ngokuhambisana nokwakhiwa kwezokuvakasha kwezempilo emhlabeni uqobo, ngokunyuka okuphakathi konyaka kwama-20% emhlabeni wonke, futhi inzuzo eSpain esivele idlula u- € 500 wezigidi. I-FITUR SALUD izokhombisa ngokuhlinzekwa kwezokuvakasha kwezempilo endaweni yayo yombukiso, futhi izoba nendawo yomhlangano ye-B2B, indawo ye-B2C yemiboniso yamahhala yomphakathi jikelele, kanye nezikhathi zezinkulumo namatafula ajikelezayo agxile emkhakheni we-spa kanye nokuhlangenwe nakho kwamazwe omhlaba, njengoba kanye nezingxoxo zephaneli zokuhlaziya izimakethe ezahlukahlukene zomhlaba kanye nomthelela wazo emakethe yaseSpain.

ISITOLO SE-10 SEVENTHISHA

Futhi njengengxenye ye-FITUR, uhlelo lweshumi lweForamu Yotshalomali Nezamabhizinisi Ezokuvakasha e-Afrika (INVESTOUR) luzohlelwa ngokuhlanganyela UNWTO, Fitur kanye ne-Casa Africa. Lesi Sithangami sihlose ukukhuthaza intuthuko esimeme e-Afrika, sibe sikhuthaza izingxoxo mayelana nokutshalwa kwezimali kanye namathuba ebhizinisi e-Afrika. Isakhiwo sayo sihlanganisa amaseshini amabili, eyodwa uhlelo lwezingxoxo zephaneli kanye nenye eyemihlangano yebhizinisi (B2B) yokubeka izinhlangano zase-Afrika ukuthintana ngqo namaphrojekthi wezokuvakasha okungenzeka kanye nabalingani bamazwe ngamazwe. Amazwe ase-Afrika angama-55 azobamba iqhaza; Abahlanganyeli abangama-384 kanye namaphrojekthi angama-47 avela emazweni ayi-15 azokwethulwa.