Kule makethe ephansi imakethe yezokuvakasha yezitabane nezamabhilidi ibe yindawo eyodwa yokukhula embonini yezokuvakasha kanye nezokuvakasha. Isinqumo sakamuva seMexico City sokuba isikhungo semishado yezitabane siyisibonelo salokhu. Imvamisa ukubizwa ngezinhlamvu ze-GLBT, okusho ukuthi abantu abathandana nobulili obubodwa, abathandana nobulili obubili kanye/noma abashintsha ubulili, ezinye izingxenye zemboni zibheka le makethe njengempikiswano, abanye embonini yezokuvakasha neyokuvakasha abayifuni le makethe kanti abanye bayabona. njengomthombo omkhulu wokukhula kanye nemali engenayo.
Kulabo abasembonini yezokuvakasha nezokuvakasha ababona imakethe ye-GLBT njengemboni enkulu yokukhula maningi amathuba. Laba bantu baphikisana ngokuthi ubulili bomuntu akuyona indaba yokuxoxwa esidlangalaleni nokuthi ibhizinisi liyibhizinisi. Kungakhathaliseki ukuthi yisiphi isikhundla umuntu angase abe naso ekuhambeni kwe-GLBT, iqiniso elilula ukuthi le makethe ye-niche isibe ingxenye enkulu yokukhula yemboni yezokuvakasha futhi okunzima ukuyiziba.
Isibonelo, ucwaningo lwase-USA lubonisa ukuthi umhambi we-GLBT uchitha cishe amadola ase-US ayinkulungwane eholidini lokuvakasha kunozakwabo onobulili obuhlukile nokuthi abantu be-GLBT bavame ukuthatha amaholide amaningi kaningi kunozakwabo abathandana nabobulili obuhlukile. Ukuvakasha kwe-GLBT, kuyiqiniso futhi ngenxa yalokho kufanele ukunakwa yizo zonke izingcweti zezokuvakasha nezokuvakasha.
Inhlolovo yakamuva iveza ukubaluleka kwemakethe ye-GLBT ikakhulukazi ngezikhathi ezinzima zomnotho. Isibonelo, ucwaningo lwakamuva luphawula ukuthi nakuba amaphesenti angu-61 abathandana nobulili obuhlukile azofuna imisebenzi engabizi kakhulu ngenxa yokuwohloka komnotho, amaphesenti angu-51 kuphela e-GLBT ahlose ukwenza kanjalo. Ngendlela efanayo abangaba amaphesenti angu-32 abantu bobulili obuhlukile bathi emnothweni ophansi bazothatha “indawo yokuhlala” (iholide lasekhaya) amaphesenti angu-18 kuphela e-GLBT angafaka iholide endaweni yokuhlala. Amaqiniso alandelayo abonisa ukuthi umphakathi we-GLBT ubaluleke kangakanani kwezokuvakasha nokuvakasha:
Amaphesenti angama-97 amalungu omphakathi we-GLBT athathe iholidi ngonyaka odlule
Amaphesenti angu-57 e-GLBT anothi ancamela ukuthenga imikhiqizo namasevisi aphezulu
Amaphesenti angu-37 emindeni ye-GLBT athathe okungenani iholide elilodwa elide phesheya
Amaphesenti angu-53 emindeni ye-GLBT achithe ngaphezulu kuka-US$5,000 umuntu ngamunye eholidini
Kubalulekile ukuqaphela ukuthi akuwona wonke umphakathi okulungele noma ofuna ezokuvakasha ze-GLBT, noma onezinsiza zokuheha lolu hlobo lwezokuvakasha. Isibonelo, imiphakathi engenawo okungenani amahhotela aphakathi nendawo ingase ingabi nayo ingqalasizinda efanele. Eminye imiphakathi ingase ikhethe ukungalufuni lolu hlobo lwezokuvakasha ngenxa yezinye izizathu isibonelo ngezizathu zenkolo noma zamasiko.
Kuleyo miphakathi efuna ezokuvakasha ze-GLBT, enengqalasizinda efanele, futhi ifisa ukungena noma ukukhulisa isabelo sayo semakethe yalo mphakathi wokuvakasha obalulekile, i-Tourism & More inikeza iziphakamiso ezilandelayo:
Ngaphambi kokungenela umkhankaso wokumaketha ukuze uhehe izivakashi ze-GLBT, yazi umphakathi wakho kanye nezinga lawo lokubekezelela ukuhlukahluka. Ngokuvamile ochwepheshe bezokuvakasha abawazi umphakathi wabo futhi bacabanga ukuthi ukubekezela kancane kunalokho oyikho ngempela noma okuncane. Ungafaki imizwa yakho nokuchema kwakho emphakathini.
Yazi ukuthi ubani umncintiswano wakho nokuthi ukunikezwa ini okukhethekile. Ukumane uzitshele ukuthi ungongqingili kungase kuholele ekwehlulekeni. Ubani umncintiswano wakho? Yini enikezwa izimbangi zakho futhi yini ongayinikeza izimbangi zakho ezingakunikezeli? Ngokuvamile impahla yethu enamandla ingaba imikhiqizo yezokuvakasha esivame ukungayinaki. Lesi simiso esiyisisekelo siyiqiniso ikakhulukazi uma kuziwa kwezokuvakasha kwedolobhana elincane noma emaphandleni.
Cabanga ngemiphumela uma abanye bebona umphakathi wakini njengozonda izitabane. Nakuba kungekho muntu onelungelo lokutshela ibhizinisi noma umphakathi ukuthi yiziphi izimakethe ze-niche okufanele zibonwe, emhlabeni nasembonini ekhuthaza ukubekezelelana, cabangela imiphumela uma ubonakala njengomuntu ongenandaba kodwa unobutha kunoma yiliphi iqembu labantu. Isithombe esinjalo sizobathinta kanjani abanye abangase bafise ukuvakashela umphakathi wakho, bahlale kuwo noma balethe ibhizinisi elisha kuwo?
Uma uthatha isinqumo sokufuna ezokuvakasha ze-GLBT, cabanga ukuthi izinto ezintathu ezibaluleke kakhulu ezisiza ukwenza umphakathi wezokuvakasha onezitabane: (1) ukuphepha. Izivakashi ze-GLBT zifuna ukwazi ukuthi ingabe indawo iphephile futhi ayinazo yini ukwesatshiswa nezinsongo; (2) ukuzwela amasiko. Abantu be-GLBT bafuna ukwazi ukuthi ingabe indawo iyamukeleka ngokwesiko yini futhi yaziwa ngokusekela ukuhlukahluka kanye namalungelo omphakathi e-GLBT, kanye (3) nezwi lomlomo, lokho i-GLBT ekuzwile kwabanye abeze kuleyo ndawo.
Kholisa (noma uma kudingeka, cindezela) uhulumeni womphakathi wakho ukuthi afake ukukhetha phakathi kohlu lwamacala enzondo. Noma ngabe umphakathi wakini unakekela futhi uvulekile kangakanani kuhlale abantu abangabekezeleli futhi abanye balaba bantu bangase benze ngokuvumelana nokucwasa kwabo. Khumbula ukuthi enye yezinto ezibalulekile kwezokuvakasha kwe-GLBT udaba lokuphepha nokuvikeleka. Aqeqeshwe kahle kangakanani amaphoyisa akho kule ndawo? Amaphoyisa akho, amajaji njll azwela kangakanani ezokuphepha ze-GLBT? Uma unquma ukufuna imakethe ye-GLBT kusho ukuthi kuyasiza ukungeza ubugebengu obuthinta ucansi ohlwini lwamacala enzondo.
Nikeza isevisi enhle kakhulu endaweni engenazo ubutha. Mhlawumbe ngaphezu kwanoma yiliphi elinye iqembu, izivakashi ze-GLBT zihlushwa kokubili ukucwaswa okusobala nokucashile. Inkonzo yamakhasimende enhle idinga ukuthi siphathe bonke abantu ngokulinganayo nangesizotha nenhlonipho. Into embi kakhulu engenzeka ukumaketha umphakathi wakho njengovulelekayo nobekezelayo bese kuba nesivakashi se-GLBT siphathwe ngendlela ebonisa indelelo noma enokucwasa.
Nikeza ulwazi olunembile ngamahhotela alungele izitabane nokuphila kwasebusuku kanye nezindawo ezikhangayo. Isibonelo, iwebhusayithi yezokuvakasha yase-Philadelphia inikeza ukulahleka kwamahhotela alungele izitabane, izindawo zokudlela, amabha, iminyuziyamu, izitolo, ezemidlalo kanye nemisebenzi yangaphandle. Uma ucabanga ukwenza umkhankaso wokumaketha we-GLBT njengokukhanga, umhlinzeki wezokuvakasha noma umphakathi, thatha isikhathi ukuze ubone ukuthi abanye benzeni futhi wakhele phezu kwempumelelo yabo futhi ufunde emaphutheni abo.
Ekugcineni, ungakhohlwa ukuthi ezokuvakasha ze-GLBT ziwukuvakasha kokuqala nokuhamba phambili. Lokho kusho ukuthi nakuba lena kuyimakethe ye-niche, isasebenza ngaphansi kwemithetho yezokuvakasha. Ukuze uhehe abantu udinga isevisi enhle kakhulu, indawo ephephile, izindawo ezikhangayo ezinhle, izindawo zokudlela ezinhle namahhotela, kanye nesevisi enobungane neyokungenisa izihambi. Lezi yizisekelo zazo zonke ezokuvakasha, kungakhathaliseki ukuthi uluphi uhlanga, ibala, ubuzwe kanye nobulili bakhe.
UDkt. Peter E. Tarlow ungumongameli weTourism & More Inc, College Station Texas. I-Tourism & More igxile kuzo zonke izici zokuphepha nokumaketha kwezimboni zezokuvakasha nezokwamukela izivakashi. Ungafinyelela kuPeter Tarlow nge-imeyili ku [i-imeyili ivikelwe] noma ngocingo +1-979-764-8402.
