Ezokuvakasha ezingenayo eJalimane ziqinisekisa isikhundla sazo esiqinile sokuncintisana ngemuva kokususa iningi lemikhawulo yokuhamba eyabangelwa ubhubhane ngo-2022. Izingxenye zemakethe kanye nezimakethe zemithombo yamazwe omhlaba, lapho iJalimane njengendawo yokuvakasha isivele yakha izikhundla eziphezulu, ihlangabezana nesidingo esikhulayo naphezu kwesidingo. izimo ezinzima jikelele ngemuva kweCorona.
Izifundo zamanje ezigunyazwe ngabakwa Ibhodi Kazwelonke Yezokuvakasha (i-GNTB) qinisekisa isu lokuthola kabusha. UPetra Hedorfer, oyi-CEO yeBhodi Labaqondisi be-GNTB: “Eminyakeni emibili yokuqala yalolu bhubhane, abahambi abaningi emhlabeni wonke bancamela ukuhamba emazweni abo. Ngo-2022, sesingabona ukululama okuphawulekayo ekuhambeni kwamanye amazwe kusuka e-Europe nase-USA, lapho ezokuvakasha ezingenayo zaseJalimane nazo zibambe iqhaza. Ukuthuthukiswa kokuhamba kwabantu baseYurophu emhlabeni wonke kuhle: IJalimane iphinde ibe sendaweni yesibili ngemva kweSpain ekubekweni kwezindawo ezithandwa kakhulu, ngisho nangonyaka onzima ka-2022. Ngo-2023, isidingo sizoqhubeka sanda kuzo zonke izifunda emhlabeni jikelele. Ngokusungulwa kwedijithali nokugxila kwezokuvakasha ezizinzile, siqhubeka sandisa ukuncintisana kweJalimane njengendawo yokuvakasha ngo-2023. Leli su libonwa kahle yiwo womabili amakhasimende kanye nemboni yezokuvakasha yamazwe ngamazwe.”
Imboni yezokuvakasha yamazwe ngamazwe inethemba mayelana nokulindelwe kwebhizinisi kwezokuvakasha ezingenayo eJalimane engxenyeni yokuqala ka-2023.
Ngokwe-GNTB Travel Industry Expert Panel kusukela ku-Q1/2023, isimo sebhizinisi elingenayo sithuthuke kakhulu sisuka kumaphuzu ayi-10 siye kwangama-46 kusukela ngo-Q1/2022. Lokhu kusekelwa ukuhlolwa okunethemba lokulindelwe kwebhizinisi kwesikhathi esizayo. Kuma-CEO acishe abe ngu-250 nama-akhawunti abalulekile ahlolwe ithimba, amaphesenti angama-75 alindele ukuthi ibhizinisi lawo laseJalimane lithuthuke kahle ezinyangeni eziyisithupha ezizayo.
Ibhalansi 2022: Intuthuko engenayo iyaqhubeka nokukhula - I-USA, njengemakethe yaphesheya ebaluleke kakhulu, ikhiqiza ukuhlala ubusuku bonke okungu-5.4 million
Ngokusho kweFederal Statistical Office, isibalo sokulala kwamazwe ngamazwe eJalimane sikhuphuke ngamaphesenti angu-120 ngo-2022 uma kuqhathaniswa nonyaka odlule, sisuka ku-31 saya ku-68.1 million. Lokhu kusho ukuthi ukuhlala ubusuku bonke kwabantu bangaphandle sekufinyelele kumaphesenti angama-76 erekhodi lonyaka wezi-2019. I-USA, njengemakethe ebaluleke kakhulu yaphesheya kwezilwandle, ikhiqiza izigidi ezi-5.4 zokulala ebusuku.
I-Outlook 2023: I-Germany isalokhu ingenye yezindawo zokuvakasha ezithandwayo emhlabeni jikelele
Ngokwenhlolovo ye-IPK International egunyazwe yi-GNTB ngokukhethekileyo ye-ITB, amaphesenti angama-71 abahambi emhlabeni wonke asebesenze isinqumo esiqinile ekuqaleni konyaka sokunqamula imingcele ezinyangeni eziyishumi nambili ezizayo. Lokhu kubeka iJalimane endaweni yesithathu njengendawo yokuvakasha emhlabeni wonke, ilandela i-Italy neSpain futhi idlula iFrance ne-USA. Isithombe esiqinile somkhiqizo waseJalimane sinomthelela kulesi sikhundla. Ngo-2022, isibonelo, iJalimane yathatha indawo yokuqala njengomkhiqizo ku-Anholt Ipsos Nation Brands Index (NBI) okwesishiyagalombili uma kuqhathaniswa nezizwe ezihamba phambili ezingu-60 emhlabeni jikelele. Izinga lentengo eliqhudelanayo liphinde likhulumele iJalimane. Ngokwenhlolovo eyenziwe yi-MKG Consulting, intengo emaphakathi yamagumbi amahhotela ngo-2022 yayingama-EUR 100.80 ngobusuku obubodwa, ngaphansi kakhulu kwalawo ancintisana nawo aseYurophu.
Ukwandisa izinhloso zokuhamba naphezu kwezindleko eziphezulu
Izintengo ezikhuphukayo kanye nokwehla kwamandla emali okuphezulu kuzo zombili izimakethe zaseYurophu nase-USA sekuvele kuholele ekwenyukeni okukhulu kwezindleko zokuhamba emazweni amaningi ngo-2022. Ngokusho kwabamele imboni yezokuvakasha yamazwe ngamazwe ku-GNTB Travel Industry Expert Panel, le ntuthuko izoqhubeka 2023. Amaphesenti angama-92 ama-CEO alindele izintengo ukuthi zikhuphuke cishe ngamaphesenti angama-20. Ocwaningweni lwamanje, amaphesenti angama-72 alabo abahlolwa akhombisa ukwanda kwesidingo ngamaphesenti angama-22 uma kuqhathaniswa nonyaka owedlule. Ukuhlaziywa kwe-IPK International futhi kuqinisekisa ukuthi uhambo lwangaphandle luzoqhubeka lubaluleke kakhulu ngo-2023. Ngemva kokusebenzisa imali ngokudla nempilo, uhambo lwamaholide phesheya luhlala lusendaweni yesithathu ngokuthandwa ngabathengi - ngaphambi kwezindleko zezindlu, zokungcebeleka, amaholide asekhaya kanye nezingubo.
I-Germany yakhethwa njengendawo yohambo lwedolobha
Ngokusho kwe-IPK, abahambi abangase baye eJalimane banentshisekelo ikakhulukazi ohambweni lwamadolobha (amaphesenti angama-61). Amaphesenti angu-29 afuna ukuya nokubuya, kanti amaphesenti angu-21 ahlela amaholide agxile emvelweni emaphandleni noma ezintabeni. Umkhuba wokuhlanganisa idolobha nezwe uyaqhubeka: Ngokocwaningo olwenziwe yiSinus Institute egameni le-GNTB ngoDisemba 2022, amaphesenti angama-54 alabo okwaxoxwa nabo ayengacabanga ukuhlanganisa uhambo lwawo lwasedolobheni nokuhlala emvelweni kanye nezindawo zasemaphandleni, kuyilapho u-39%. hlanganisa iholide ezindaweni zamaholide kanye nohambo oluxhuma emadolobheni.
Ukusimama kuyimpikiswano eqinile ye-Germany njengendawo yokuvakasha
Amaphesenti angu-62 ama-CEO wamazwe ngamazwe kanye nama-akhawunti abalulekile ePhaneli Yochwepheshe Yemboni Yezokuvakasha ye-GNTB abona ushintsho olubheke emikhiqizweni eqhubekayo ekuziphatheni kokubhuka. Ngaphezu kwezingxenye ezintathu kwezine sezivele zibona iJalimane njengendawo yokuvakasha esimeme, futhi cishe amaphesenti angama-60 amamaketha lesi sici. Cishe amaphesenti angama-71 ochwepheshe alindele ukuthi okunikezwayo okusimeme kuzobhukhwa kakhulu eminyakeni emithathu ezayo. Ngokokuhlola okwenziwa yiSinus Institute egameni le-GNTB, ukusimama kuya ngokuya kuba nesidingo. Ngokokuqala ngqa, ucwaningo luhlola kuphela izindawo zokuhlala ezihlobene nokuhamba, ezisekelwe enanini ezimakethe zemithombo ye-19 kumongo wokusimama nesiko. Ngokuzayo, i-GNTB izobhekana ngqo nalezi zimo emisebenzini yayo yokumaketha.
