“I-ajenda yalo nyaka ye-GSWS ihlanganisa ama-futurists, i-Marketing gurus, futhi, vele, ochwepheshe be-spa nempilo enhle,” kusho uSusie Ellis, usihlalo kanye ne-CEO ye-GSWS. “Uhambo esiluthathe ndawonye ukuya esikhathini sethu belugcwele abashintshi begeyimu, futhi sihlonze amashifu amakhulu ayishumi azothinta indlela esizobhekana ngayo nenhlalakahle ngokuzayo.
I-Architecture ne-Design Qalisa kabusha
Sekungamashumi eminyaka, imboni ye-spa ithembele kumathonya ase-Asia ukuthi aqondise hhayi amamenyu e-spa kuphela kodwa futhi nokubukeka nokuzwakala kwezinsiza zayo. Umklami wezakhiwo waseDashi uBjarke Ingels watshela izihambeli: “Anigcini nje ngokuba nekhono, ninomthwalo wemfanelo wokushintsha izindawo esihlala kuzo.” Imiklamo yakhe ephusha imvilophu ithembisa ukukhuthaza ukucabanga kabusha okuphelele kokuthi ungabhekana kanjani nezakhiwo ze-spa futhi, okubalulekile, ukudala imiklamo esimeme eyandayo, kunokuba inciphise injabulo. I-Ingels' waste-processing-plant-cum-ski-slope iyisibonelo.
Ubuqiniso ku-Overdrive
Ubuqiniso, ukufuna ulwazi lwendawo, lwendabuko, sekuyisikhathi eside kwaba ukukhala kwe-spa kanye nempilo enhle kodwa ukufudukela kwabantu emadolobheni kanye nokwanda kweMinyaka Eyinkulungwane kuqinise ukuphikelela kokuthi "angeke ngikwazi ukuthola enye indawo".
“Ngokwandayo, akuyona indawo okuyiwa kuyo ebalulekile, isipiliyoni,” kusho uPeter Greenberg, umhleli wezokuvakasha we-CBS. “Ukunethezeka kwezinto ezijwayelekile akusagculisi iningi lethu; kunesifiso esikhulayo sokuthola ukushaya kwenhliziyo kwendawo namasiko bese sikuhlanganyela nomhlaba wonke ezinkundleni zokuxhumana.” U-Greenberg waphawula ukuthi lokhu kuhlalisana, “isipiliyoni somuntu oyedwa” kudala isiphithiphithi ukumaketha kwendabuko okungakwazi futhi, ekugcineni, isipiliyoni ngokwaso simaketha indawo okuyiwa kuyo.
Ukweqa Izakhi Zofuzo Zakho: Imithi Yokuvimbela Umuntu Oyedwa
"Ukunakekelwa kwezempilo okuqagelayo, okomuntu siqu, nokuvimbelayo kuzoshintsha isimo sokunakekelwa kwezempilo kule minyaka eyishumi ezayo," kusho uDkt. Nasim Ashraf we-DNA Health Corp. "Ukuhlolwa kwe-epigenetic empeleni kuyisayensi yokudlula izakhi zakho zofuzo."
UDkt. Asraf waveza ukuthi ukuphila kwethu okuningi akukona ukudalelwa futhi kungathonywa indawo ezungezile. Futhi njengoba ukuhlolwa kofuzo komuntu siqu kuqhubekela phambili hhayi nje ngokuba yinkimbinkimbi kakhulu kodwa futhi kuthengeka kakhudlwana, kuyenzeka ukwazi ukuthi yiziphi izifo nezimo ezingalapheki (umdlavuza, isifo senhliziyo, i-Alzheimer's, ukukhuluphala, njll.) abantu abathambekele kuzo bese benganikezi nje kuphela ilungelo zokwelapha, kodwa, okubalulekile, indlela yokuphila iyashintsha engavimbela ukukhuluma kwabo. Ukuhlolwa kwe-epigenetic kakade kwenziwa ezindaweni zezokwelapha nezindawo okuyiwa kuzo emhlabeni jikelele.
Ukushintsha Kwezizukulwane Nobulili Kwentsha Nabesifazane
Abadayisi be-spa nezempilo kufanele baveze inethi ebanzi ngokugxila kakhulu ezizukulwaneni ezisafufusa - i-Millennials ne-generation Z (ngenxa yokufuna igama elingcono) -ehluke kune-Baby Boomers esekhulile, ecebile isikhathi abathengisi abaningi bezempilo abagxile kuyo kuze kube manje. . (Isibonelo, isizukulwane Z ngesokuqala asikaze siphile ngaphandle kwamathonya ezinkundla zokuxhumana nobuchwepheshe.)
Ushintsho olukhulu lwabantu lusuka kowesilisa luye kowesifazane nalo luyenzeka. Ngenxa yezimpilo zabo ezinde, nokwanda kwengcebo nemfundo (amaphesenti angama-70 abafundi emanyuvesi namuhla ngabesifazane), abesifazane bazokhula ngokushesha ethonyeni.
"Isibalo sabesifazane emadolobheni sikhula kakhulu futhi ingcebo isuswa kwabesilisa iyiswa kwabesifazane," uKjell Nordstrom, isazi sezomnotho saseSweden kanye nombhali weFunky Business, etshela izihambeli.
Ukufudukela emadolobheni ukuze kuthathe indawo ye-Suburbanization
Ikusasa lizoba nokugudluka okuphawulekayo ekushintsheni emadolobheni, futhi ngo-2030, amaphesenti angu-80 abo bonke abantu azohlala ezindaweni zasemadolobheni. U-Nordstrom utshele izihambeli ukuthi umbono womhlaba njengamazwe angama-200 uzoshintsha ngokushesha uye kwelinye lamadolobha angama-600, futhi, emhlabeni obuswa amadolobha, izakhamuzi zizofisa imvelo nokuba lula kodwa futhi nokuba nempilo enhle ngokwedlulele, ubuhle kanye nempilo enhle.
Ubhubhane Lwesizungu
“Sasifa ngenxa yokuguga, maduze nje sizobulawa isizungu,” kusho uNordstrom. Ukufudukela kwabantu emadolobheni, ubuchwepheshe kanye nokushintsha kwezibalo zabantu kushayela umuzwa omkhulu “wokuba uwedwa” ukuthi izikhungo ze-spa nezempilo zizosiza ukudambisa. Eminyakeni engamashumi amathathu kusukela manje, amaphesenti angu-60 emindeni azobe engashadile. (E-Stockholm, amaphesenti angu-64 emindeni asengashadile kakade futhi e-Amsterdam, amaphesenti angu-60.) Njengemboni yokuthintana, ama-spas angalwa nalo mkhuba, alethe ukuxhumana emhlabeni odale ukuthembela ezikrinini zenkampani.
I-Wellness Tourism Momentum iyaqhubeka
Ngaphansi konyaka odlule, i-GSWS kanye nozakwethu wocwaningo lwesikhathi eside i-SRI International bethule umqondo wokuvakasha okuhlela emhlabeni. Namuhla, ohulumeni nezinkampani bamukela lesi sigaba semakethe esibalulekile esinenani elilinganiselwa ku-$494 billion kanye nokukhula ngamaphesenti angu-12.5 unyaka nonyaka . Izindlela eziyingqayizivele zokuvakasha kwezempilo zibonakala emhlabeni wonke: Vakashela izimakethe zaseFinland zithule njengomthombo wazo omkhulu, futhi inkampani ye-Safari yaseCongo ithembisa ukufaka ingane esikoleni ngokubhukha ngakunye.
I-African Renaissance Eyiqiniso
Izehlakalo zomdabu neziyiqiniso zizoholela abavakashi abaningi emazweni abangakaze bawabone ngaphambili, kanti i-Afrika, izwekazi iningi lomhlaba aliqondi kahle futhi elivame ukuhlotshaniswa nezifo neziyaluyalu ngabezindaba abajwayelekile, kuzoba umnyombo walokhu. ukuqhuma kwezokuvakasha kahle. Lokhu kuzoqhutshekwa phambili njengoba kuba nokuqashelwa okucacile kobunikazi bamasiko kanye nezindlela eziyingqayizivele zempilo, inhlalakahle kanye nobuhle emazweni angaphezu kwama-50 akha i-Afrika.
Imali engenayo ye-spa e-Afrika isivele ikhuphuka ngedatha entsha ekhombisa ukukhula okumangazayo kwamaphesenti angama-186 kusukela ngo-2007 kuya ku-2013 e-Afrika eseningizimu yeSahara. Amaphaneli ase-Afrika axwayise izihambeli ukuthi zingachithi indawo eyingqayizivele ye-spa nempilo yase-Afrika endaweni efana ne-sheen.
“Ningezi namamasaji enu e-Swedish e-Afrika futhi nisicele ukuba singawanaki amasiko okwelapha esibe nawo izinkulungwane zeminyaka. I-Afrika inempilo yayo, ubuhle kanye nobuciko bokwelapha okufanele buhlonishwe,” kusho uMagatte Wade, usomabhizinisi waseSenegal oqokwe ngomunye wabesifazane abangama-20 abasebancane abanamandla e-Afrika yiForbes waphinde waklonyeliswa ngendondo yokuqala ngqa iLeading Woman in Wellness engqungqutheleni yalo nyaka. .
Inhlangano yaseMoroccan for Tourism Development (SMIT), okuyizwe elizosingatha iNgqungquthela yalo nyaka, ibeke i-spa nempilo phambili futhi igxile ezinhlelweni zayo zezokuvakasha. Ngezigidi ezingama-US $253 emalini engenayo yonyaka ye-spa, izwe likleliswe endaweni yesi-2 esifundeni se-MENA.
Ubuchwepheshe ku-Fast Forward
NgokukaPaul Price, isikhulumi esiqavile kanye nochwepheshe bezokudayisa nokumaketha, okuhle noma okubi, ubuchwepheshe ngeke buhlale buhamba phambili emhlabeni wethu kuphela kodwa buyozishumeka bujule nakakhulu, buguqule indlela esenza ngayo yonke into—kusukela endleleni esithenga ngayo kuye endleleni. izinkampani zimakethe kithi. UPrice watshela izihambeli: “Ningayengwa izinto ezikhanyayo nezicwebezelayo futhi ningavumeli ubuchwepheshe bunishayele izinqumo. Esikhundleni salokho, cabanga ngokuhambisa umnyango wakho wezobuchwepheshe emnyangweni wakho wokumaketha ukuze ithimba le-IT liqhutshwe ngabakhangisi hhayi ngenye indlela.”
I-Price iphinde yaphawula ukuthi izinhlobo zemali ezintsha zizothuthukiswa, ukuphrinta kwe-3D kuzoletha imikhiqizo lapho idingeka khona, ubuchwepheshe obugqokekayo buzoshintsha impilo, futhi ukumaketha okuqondile kwendawo kuzocindezela okunikezwayo. Ukuthuthukiswa kwezinto ezintsha kuzoshintsha indlela umhlaba wethu owakheke ngayo futhi ubuhlakani bokwenziwa buzoshintsha indlela esisebenzisana ngayo. Futhi, ngesinye isikhathi, ukugcwala kolwazi kuzothumela abantu abafuna i-concierge yezempilo nempilo ukuze basize ekuhlungeni lonke ulwazi nokwenza izinqumo zethu zibe lula.
Phakathi nengqungquthela, kubanjwe iseshini ye-“Tech Jam” yokwabelana ngobuchwepheshe bomuntu siqu, bezempilo - okuvelele kwakuhlanganisa i-breathalyzer exhuma ku-smartphone kanye ne-HAPIfork eqapha imikhuba yokudla. Ngesikhathi esifanayo ne-GSWS, i-Apple Watch yethulwa, ihlinzeka ngenkundla eyingqayizivele yokuqapha komuntu siqu. "Le nkundla inikeza ithuba elihle lokusiza abantu baqonde ukuthi ubuchwepheshe nempilo bungahlanganiswa kanjani," kusho u-Ellis.
Imiphakathi Yezempilo Iyabuya
Ngaphambi kokuwohloka komnotho kwakunezinkulumo eziningi “nge-spa real estate” kodwa amaningi ala maphrojekthi aphahlazeka futhi asha kanye nomnotho. Manje yonke imiphakathi - ngisho namadolobha wonke - ayaklanywa futhi afakwe uphawu lwempilo kahle emqondweni wawo. (Ucwaningo olukhishwe eNgqungqutheleni ka-2014 lubonise ukuthi le makethe manje inenani lama-US $ 100 wezigidigidi.) Izakhiwo zokusetshenziswa okuxubile, inhlanganisela yamahhotela nezindawo zokuhlala, zivele njengemodeli yezezimali engase ibe namandla kulo mkhakha, nakuba isadinga ukuhlela ngokucophelela. nokuqonda ama-nuances ayo.
I-Serenbe, umphakathi ongaphandle kwe-Atlanta, GA, iklanywe kusukela phansi kuya phezulu ngenhlalakahle eyazisa zonke izinqumo-ukudala uhlobo olusha lomphakathi onokusimama, ukwakha okuluhlaza, ukulima okuphilayo, isiko, ubuciko kanye nokufaneleka emnyombweni wawo.
I-Delos Living ihola phambili nge-WELL Building Standard, indinganiso yokwakha egxile ezicini eziyisikhombisa “zezempilo” (umoya, amanzi, ukondliwa, ukukhanya, ukuqina, ukunethezeka nengqondo) futhi yamukelwa umphakathi wezokwelapha ovamile. U-Delos ubambisene noMtholampilo we-Mayo ku-WELL Living Lab, ucwaningo lwakhe luzogxila ekusebenzelaneni phakathi kwezempilo, ukuphila kahle nendawo yokwakha.
Mayelana neNgqungquthela: I-Global Spa & Wellness Summit (GSWS) yinhlangano yamazwe ngamazwe emele abaphathi abakhulu nabaholi abahlanganiswe intshisekelo efanayo ekuqhubekiseleni phambili ukuthuthukiswa komnotho nokuqonda izimboni ze-spa nempilo enhle. Izihambeli ezivela emikhakheni eyahlukene, okuhlanganisa ezokuvakasha, ezokuvakasha, ezempilo nokuphila kahle, ezobuhle, ezezimali, ezokwelapha, izindlu ezithengiswayo, ezokukhiqiza nobuchwepheshe ziba khona eNgqungqutheleni yaminyaka yonke yenhlangano, ebanjelwa emazweni ahlukahlukene abamba iqhaza minyaka yonke futhi eheha izithunywa ezivela emazweni angaphezu kuka-45. Ngemva kweminyaka eyisikhombisa nje, i-GSWS manje isithathwa njengengqalasizinda yocwaningo lomhlaba wonke kanye nensiza yezemfundo embonini ye-spa nempilo enhle engu-$3.4 trillion. Kwaziwa ngokwethula izinhlelo ezinkulu zemboni ezifana ne-Global Wellness Tourism Congress, izinkundla zayo zomhlaba jikelele zihlanganisa ababambiqhaza bomphakathi nabazimele ukuze bahlele inkambo yomkhakha wezokuvakasha wezempilo ekhula ngokushesha, kanye ne-WellnessEvidence.com, ingosi yokuqala yomhlaba ye-inthanethi yezokwelapha. ubufakazi bezindlela zempilo ezivamile. Ukuze uthole ulwazi olwengeziwe, vakashela ku-www.gsws.org
