IHangzhou ithuthukisa imithombo yayo ecebile yezokuvakasha kulo lonke elaseYurophu

Ukubekwa kwe-Hangzhou Tourism Promotional Event eCopenhagen kanye nokuba khona kwabamele ezokuvakasha abavela eHangzhou kwi-56th ICCA Congress ngoNovemba kusize ekuboniseni izici ezihlukile zedolobha lezithonjana elisogwini oluseningizimu loMfula iYangtze futhi lithuthukise izinsiza zalo ezicebile ze-MICE.

Ngokwethulwa konyaka wezokuvakasha phakathi kweChina neDenmark kulo nyaka, ithimba lokukhuthaza ezokuvakasha kwaHangzhou, elinamalungu avela kuKhomishini Yezokuvakasha yaseHangzhou eholwa yiphini lomqondisi uZhuo Xinning, iHangzhou Commerce and Tourism Group, iDragon Hotel, iHangzhou New China Tour kanye neChina Travel Isevisi yeZhejiang Group, ibibambe Umcimbi Wokukhuthaza Wezokuvakasha waseHangzhou eCopenhagen. Lo mcimbi uhlinzekele inkundla yokushintshana nabasebenzi bezokuvakasha bendawo abangaphezu kwama-40 kanye nokukhuthaza izinsizakusebenza zezokuvakasha zakwaHangzhou ngemuva kokwamukela idolobha engqungqutheleni ye-G20 ngonyaka odlule. U-Liu Dong, i-Consul of Culture e-Embassy yePeople's Republic of China eDenmark noPhilip Kyhl, onguMqondisi Wezebhizinisi eWonderful Copenhagen China, bobabili bethule izinkulumo kulo mcimbi.

Umcimbi wokuphromotha obizwa nge- "Hangzhou, Living Poetry" - ugxile ekuguqulweni kwedolobha ngemuva kokusingathwa kwengqungquthela ye-G20 futhi, kusetshenziswa imithombo yezindaba enhlobonhlobo, inikeze ababekhona imininingwane egcwele ngemithombo yezokuvakasha yakwaHangzhou, egqamisa izinzuzo eziningi zedolobha, phakathi kwazo:

- Izindawo zamagugu amasiko omhlaba, kufaka phakathi iWest Lake neBeijing-Hangzhou Grand Canal;
- Amagugu amasiko endawo, ngokugxila kusilika oyingqayizivele, itiye namasiko amaBuddha;
- Imikhiqizo emisha yokuzijabulisa yakusihlwa, kufaka phakathi ukusebenza kwe- "Hangzhou, Living Poetry" nombukiso okhanyayo;
- Izinsiza Zamagundane Zendawo, kufaka phakathi iHangzhou International Expo Center kanye namahhotela ezinkanyezi amaningi anhlanu nahlanu aqhutshwa yimikhiqizo yamahhotela ehamba phambili emhlabeni.

Ngemuva komcimbi, ababambiqhaza abaningana baseDenmark abebehlatshwe umxhwele umbukiso womgwaqo selokhu bakha ukuxhumana nezinkampani eziningi kulo lonke elaseHangzhou njengoba befuna ukukhipha imizila nemikhiqizo yezokuvakasha ephumayo eyedolobha laseChina.

Ingqungquthela yama-56 ye-ICCA yaqala ePrague Congress Centre enhlokodolobha yaseCzech ngoNovemba 12, 2017. Lo mcimbi wezinsuku ezine wahlanganisa ababambiqhaza abangaphezu kwe-1,200 abavela emhlabeni wonke, kufaka phakathi izikhulu nabasebenza kuwo wonke umphakathi we-MICE, kanye nabahleli bengqungquthela nezintatheli ezingochwepheshe. Inani lababekhona licishe laphindeka kabili kusuka ngonyaka odlule.

ICCA Congress inikeza ipulatifomu enhle lapho uhulumeni waseHangzhou angakhombisa ngezinsizakusebenza zedolobha ze-MICE kubahleli bezingqungquthela abavela kuwo wonke umhlaba, akhuphule umthelela womhlaba wonke wemikhiqizo yakhe ye-MICE nokwakha iziteshi ngaphandle kwemakethe yekhaya lakhe. Lokhu kuphawule okwesithathu ukuthi iKhomishini Yezokuvakasha yaseHangzhou ibambe iqhaza kwiKhongolose.

Ngokubanjwa ngempumelelo kweNgqungquthela ye-G20 ngowezi-2016, i-Hangzhou ithuthukise kakhulu amakhono ayo emisebenzini yokwamukela izingqungquthela ngenkathi ithuthukisa ingqalasizinda yayo yasemadolobheni. Idolobha lenze intuthuko enkulu ekwakheni umkhakha wamagundane onobungcweti futhi ohlukahlukene ngokuqhubeka nokwenza ngcono izinsizakalo zawo zemihlangano. Ngaphandle kokuba lapho bekubanjelwe khona Ingqungquthela ye-G20, iHangzhou futhi lapho kuzobanjelwa khona iMidlalo Yase-Asia yase-2020, umcimbi omkhulu okulindeleke ukuthi ulethe amathuba amasha emkhakheni we-MICE wedolobha. Ukuqhubekisa phambili inhloso yeHangzhou yokuba idolobha lomhlaba wonke elingena kulo, uhulumeni wasekhaya uthathe izinyathelo eziningi, kufaka phakathi ukuhlanganisa izinsizakusebenza ze-MICE kanye nokubeka izinqubomgomo ezithandekayo zomkhakha, ngenhloso yokwakha idolobha libe indawo ephambili yomhlangano wamazwe omhlaba .

Umhlangano waminyaka yonke, lapho iKhomishini Yezokuvakasha yaseHangzhou ibamba iqhaza njalo, yethule indawo ekhethekile yokuphakanyiswa komkhiqizo ye- "MICE Hangzhou" kanye nendawo yokuhlanganyela kulo mcimbi, inikezela ngendawo yokubonisa imboni ye-MICE yaseHangzhou futhi ikhombisa ubuhle bayo kubavakashi ngokuvezwa komkhiqizo nezingxoxo ezenziwa umuntu ngamunye. Abahleli bemhlangano abaningi kanye nabasebenza ngobuchwepheshe be-MICE abezindaba nabangaphakathi embonini bachaze ukuthi impumelelo ye-G20 yenza kanjani izimangaliso ngokubeka leli dolobha ebalazweni lomhlaba njengendawo yokuhambela ingqungquthela nombukiso.

Ngemuva kwengqungquthela ye-G20, iziphathimandla zakwaHangzhou ezibhekele izingqungquthela nemibukiso zaqala iphrojekthi yokuthuthukisa nokwenza ngcono ukuphathwa nokwenziwa kwayo yonke "uchungechunge lokukhiqiza", kusukela ekubhida kuze kube sekuqalisweni kokusebenza.
Kulo nyaka, uHangzhou usemukele ezinye izindlela zokwengeza uphawu lwe- "MICE Hangzhou". Ukusingathwa ngempumelelo komkhankaso wokukhuthaza nokukhangisa wamagundane omhlaba wonke “Amagundane endaweni ebanzi” eHangzhou naseParis, ukukhishwa nguhulumeni wedolobha wezinqubomgomo ezikhethekile ze-MICE kanye nemibukiso yomgwaqo ebibanjelwe e-China nakwamanye amazwe, sekuhambe ibanga elide ekuqhakambiseni idolobha njengophawu lwendawo yamagundane. Umbono ukuguqula idolobha libe ngelinye elingama ndawonye nabaholi beMICE bomhlaba abanjengoParis, London naseNew York. I-Hangzhou izoqhubeka nokuhlola imikhiqizo emisha ye-MICE futhi ithuthukise ukunikezwa kwezinsizakalo, ivumele umhlaba ukuthi uphinde uthole ubuhle be-Hangzhou eceleni kwenani elenziwe ngumkhakha we-MICE. Idolobha likwenze kwaba yinto esemqoka ukuheha izingqungquthela ezinkulu, nokwakha amathuba angenamkhawulo nokuthuthukisa ngokuphelele ithonya lomhlaba wonke lomkhiqizo we- "MICE Hangzhou".