Imboni yehhotela: Ukuvalelisa u-2018, ilungele i-2019 eqinile

Njengoba unyaka usuzophela, i-Hotelbeds ilungiselele ubufakazi obuthile ngo-2018, obunemininingwane yokuthi ubunjani unyaka embonini yamahhotela kanye nesibikezelo sika-2019.

USam Turner, Umqondisi Womhlaba Wonke Wezokuthengisa Nokuthola Imali, Amahhotela:

Imakethe emaphakathi yokuthengiswa kwamahhotela iqiniswe ngo-2018 futhi inkambiso izoqhubeka:

“Lona sekungomunye futhi unyaka lapho ukukhula kwemakethe emaphakathi yokudayiswa kwamahhotela kuye kwadlula ukukhula kwesiteshi esiqondile samahhotela. Lokhu ngokwengxenye kungenxa yokuthi ama-OTA amathathu amakhulu emhlabeni wonke - i-Expedia, Booking and Ctrip - akhula ngesilinganiso esiphindwe kabili sesiteshi esiqondile.

“Umkhuba wabalamuli abakhulisa isabelo sabo sokuthengiswa kwamahhotela Uma uqhathaniswa nesiteshi esiqondile uzoqhubeka nangonyaka ka-2019 nangale kwawo. Kubonisa ukuthi abathengi ngokuvamile bakhululeke kakhudlwana - ngenxa yezizathu eziningi - ngokuthenga kubaxhumanisi nangebhalansi bavuna lokho ngaphezu kokuya ku-dot com yehhotela.

“Kodwa ukuthengisa okuqukethwe kwehhotela lakho ngomxhumanisi akusho ukuthi ama-OTA amakhulu ukuphela kwenketho. Ibhange elihle lokulala lingakunikeza ukufinyelela kubaxhumanisi abangaqhudelani nesiteshi sakho esiqondile, njengezinkampani zezindiza, izikimu zokuhlenga amaphuzu, abathengi be-MICE, abaqhubi bezokuvakasha nokunye. Okubaluleke nakakhulu, lezi ziteshi zinikeza amakhasimende ekhwalithi: ukubhukha okuthuthuke kakhulu, ukukhansela okuncane, izindleko eziphezulu ngendawo oya kuyo, namazinga aphezulu embuyiselo.”

Ukuhlanganiswa kuwo wonke umkhakha wezindawo zokuhlala kuzoqhubeka:

“Ukuhlanganiswa kube yingxenye ebalulekile yomkhakha wezindawo zokulala kulezi zinyanga eziyishumi nambili ezedlule futhi kuzoqhubeka ngo-2019. Bobabili abatshalizimali nabanikazi babonile ukuthi lo mkhakha uhlakazeke kakhulu. Zingaki ezinye izimboni ongazisho lapho amabhrendi ayi-10 aphezulu enza khona imali engaphansi kwekota?

“Lokhu akuchazi nje amadili amakhulu eminyaka yamuva nje, kodwa futhi nezivumelwano zamaketanga aphakathi nonyaka anjengeMinor Group ethola i-NH kanye ne-Accor ethola i-Mövenpick - kanye nokutholwa njalo kwemikhiqizo emincane nokuqalwa kwe-Accor nezinye. amaketanga amakhulu.

“Umkhakha wamabhange emibhede nawo usalokhu uhlukene phakathi futhi lokhu kuchaza isizathu sokuthola kwethu kokubili i-Tourico Holidays kanye ne-GTA ngonyaka odlule, njengoba zombili lezi zinkampani manje sezicishe zahlanganiswa ngokugcwele ebhizinisini lethu namagama emikhiqizo yazo manje aseyekwa. Akuthina sodwa abantu kulo mkhakha abalandela le filosofi, bheka nje umsebenzi wama-Webbs kanye nokutholwa kwawo kwakamuva, kuze kube emasontweni ambalwa edlule. “Inselelo enkulu yabaxhumanisi nabasabalalisi bezokuvakasha ukuhlala behambisana namahhotela. Kodwa kubantu abaningi kulesi sikhala imodeli ye-copycat iya ngokuya iba nzima ukuyithethelela, njengoba ingalethi inani elengeziwe emahhotela. Lokhu mhlawumbe kuchaza okunye ukuhlanganiswa, njengoba abantu bephonsa ithawula futhi bayathengisa noma bavele baphelelwe yibhizinisi. "

Omunye unyaka lapho ubuchwepheshe obusha bungazange bulethwe khona...okwamanje:

“Yonke isiphithiphithi nesasasa langonyaka odlule mayelana nobuhlakani bokwenziwa kanye nokusesha ngezwi akuphumelelanga kulo nyaka - njengoba kuvame ukuba njalo ngezitayela zakamuva, iqiniso liwukuthi kuthatha isikhathi eside kakhulu ukuqalisa kunalokho obekucatshangwa ekuqaleni.

“Ngesikhathi esifushane umphumela ube uphoxa kancane, futhi hhayi nje mayelana nokusesha ngezwi: ekugcineni kusadingeka uhlale phansi ekhompyutheni yangempela ukuze uhlele ngokugcwele futhi ubhukhe noma yiluphi uhambo, njengoba ngisho nakumakhalekhukhwini akulula. kulula njengoba abaningi bebenethemba.

"Ngokuqinisekile kokubili i-AI nokusesha ngezwi kuzosebenza esikhathini esimaphakathi. Kodwa esikhathini esifushane kudingeka sibe namaqiniso kakhudlwana futhi mhlawumbe u-2019 uzoba unyaka lapho lokho esikulindele kuzoqala kancane ukuhambisana neqiniso elithuthuka kancane kancane: ukuthuthukiswa okuncane nezinguquko, hhayi ukweqa kwenani. "

Amabhrendi aphawuleka kakhulu nabantu ngabanye kulo nyaka…OYO Rooms:

“Mhlawumbe intuthuko ethakazelisa kakhulu endaweni yamahhotela kulo nyaka akubanga ucezu lobuchwepheshe noma indawo yokusabalalisa.

“Ama-OYO Rooms aqhamuke ezokwenza imali enkulu, elinganiselwa ezigidini zamarandi emzuliswaneni wokugcina, ukuze kwakheke inkundla yokudlala yezakhiwo ezincane ezizimele. Kakade iyinkampani yamahhotela ekhula ngokushesha kakhulu emhlabeni futhi izoba uchungechunge lomhlaba wonke maduze. Akekho obengalindela ukuthi isiqhudelana esisha siqhamuke ngokushesha okungaka. Kuzokhombisa ukuthi lo mkhakha usenayo indawo yokwenza izinto ezintsha abaningi abebengazicabanga.”

Enye indawo yokuhlala ibona ukwehla kokukhula:

“Ngonyaka odlule wonke umuntu ubesacabanga ukuthi umkhakha wezindawo zokuhlala uzolokhu ukhula kakhulu. Kodwa kulo nyaka kube nokwehla okukhulu kokukhula futhi silindele ukuthi lokho kuqhubeke. Ukuthandwa kwe-Airbnb kusakhula kahle, kunjalo, kodwa akufani nangaphambili.

“Lokhu mhlawumbe kuchaza ukuthi kungani abahlinzeki abanjalo manje sebezama ukunwebeka baye kwezinye izindawo, njengezinto ezisizayo ezidayiswa kakhulu noma 'isipiliyoni'. Bayabona ukuthi ekugcineni bangabaxhumanisi, enye inkundla yokuthengisa - futhi ngalokho sebefana nama-OTA. "

Imakethe ephumayo yaseShayina isalokhu ingasetshenzisiwe kakhulu:

“Wonke umuntu kwezokuvakasha onethimba lamasu noma abafuna abatshalizimali ukuthi baneliseke uyazi ukuthi ukuqhuma kwezivakashi eziphuma eChina kumele ithuba elikhulu. Ukushintsha kwezibalo zabantu eShayina njengoba abantu beba yisigaba esiphakathi futhi befisa ukuya emazweni aphesheya kusho ukuthi sizobona ukukhula okubonakalayo ezibalweni ze-PAX iminyaka eminingi: eminyakeni emibili ezayo iyodwa ihhovisi lamaphasiphothi laseShayina lizokhipha amaphasipoti amasha ayi-100m.

“Kodwa u-2018 ngomunye unyaka lapho abanikazi bamahhotela emhlabeni wonke baphinde bahluleka khona ukusebenzisa ngokugcwele ingxenye yamaShayina. Abanikazi bamahhotela abaningi basadlala lapha futhi bambalwa abakulungele ngokugcwele ukubhekelela abahambi baseShayina. Ingabe lokhu kungashintsha ngo-2019? Njengamanje amahhotela amaningi kakhulu awayamukeli i-AliPay, awakwazi ukukhombisa amapulani aphansi enqubweni yokubhuka, noma awanayo isevisi yokusekelwa kwama-visa ngolimi lwesiShayina - umkhakha uyathuthuka, kodwa cishe u-2019 akuwona unyaka amahhotela amaningi azoqeda ngawo ukuphuma kwamaShayina. emakethe.”
 
U-Peter Mansour, Umqondisi Wokuphathwa Komkhiqizo, Amahhotela:

Ukwanda okunamandla kwabasabalalisi bamahhotela abanikeza okuqukethwe okuthengiswa kabusha akunasithunzi futhi kubi kubathengi:

“Ukukhula eminyakeni yamuva nje enanini labasabalalisi bamahhotela abancane abanikeza amanani amakhulu njalo amahhotela atholakalayo ukuze athengiswe akunasithunzi futhi akuthandeki kubathengi. Nakuba kuzoqhubeka ngo-2019, ngokuhamba kwesikhathi lokhu kungase kushintshe.

“Laba basabalalisa bandisa isibalo samagumbi abanawo ngokusayina izinkontileka nabaphinde bawadayise futhi abawanikezi ama-contracts ngqo. Zonke izixhumanisi ezengeziwe ochungechungeni lokusabalalisa amahhotela zengeza izindleko ezikhokhwa abathengi ekugcineni. Akukhona nje ukuthi laba basabalalisi abengezi inani, ngokuvamile le ndlela ayizinzile kubo esikhathini eside.

“Kungani benza lokhu? Njengamanje imboni yokusabalalisa ihlanganisa abadlali abakhulu abanesilinganiso namazinga amahhotela anenkontileka ngokuqondile. Lokhu kusho ukuthi abadlali abancane manje sebefuna noma yiliphi ithuba elengeziwe lemali engenayo, kungakhathaliseki ukuthi lincane kangakanani. Kepha masishane uye phambili eminyakeni embalwa futhi uzoqaphela abasabalalisi abaningi abancane abanikeza 'amahhotela angama-500,000' emibukisweni yezohwebo efana ne-ITB noma i-WTM - bazohlehlela emuva kunoma yini abayinikelayo ngempela, noma bangabe besaba khona. .”

Izinkampani zezindiza eziningi ziya ngokuya zingena endaweni emaphakathi yehhotela - futhi kwezinye izimo ngisho nendawo yabaqhubi bezokuvakasha - ukuze kwandiswe imali engenayo:

“Eminyakeni embalwa edlule sibone umkhuba wokuthi izinkampani zezindiza ziza kithi ukuze ziqale ukudayisa ngendawo yamahhotela kusizindalwazi sazo. Ngo-2018 lokhu kuye kwanda, kodwa sibikezela ukuthi ngo-2019 kuzoqala ngempela i-snowball.
“Njengoba izinkampani zezindiza zibheke ekwehlukaniseni imithombo yazo yemali engenayo futhi zandise umkhawulo wazo, ithuba lokudayisela ikhasimende elithembekile igumbi lehhotela linikeza inzuzo engaba namandla engeziwe kunokusebenzisa indiza ngokwayo.

“Ikakhulukazi, nokho, esikubonayo ukwanda kwezinkampani zezindiza ezifuna ukuqhubekela phambili futhi zibe abavakashi: ukunikeza amakhasimende iphakethe eliphelele ngokuwanikeza inhlanganisela yendiza namahhotela - nazo zonke iziqondiso. kanye nemithelela yokusebenza okusho ukuthi, kodwa nethuba lokuthengisela ikhasimende imikhiqizo eminingi: ukuqasha imoto, ukudluliselwa, ithiyetha namathikithi ezemidlalo, njll.

"Ngo-2018 sithole ubudlelwano obuningi obunjalo nezinkampani zezindiza futhi sinokuningi okusazokwenziwa ngo-2019."

Isevisi kancane kancane izoba umehluko oyinhloko wamahhotela, hhayi amanani - isizwa ukuqanjwa kabusha kwezobuchwepheshe:

“Umkhuba ojwayelekile wokubonisa amanani obala nokusebenza kahle kwezindawo zokuhlala - osizwe kakhulu ngokufika kwe-metasearch - kusho ukuthi amakamelo amahhotela aya ngokuya eba ngempahla ethengiswayo, ngendlela efanayo namathikithi endiza abelokhu enziwa ngayo iminyaka eminingi.

“Pho ihhotela ligqama kanjani emakethe ebucayi kangaka? Isevisi ibilokhu iyisici esihlukanisayo, kodwa njengoba isikhathi siqhubeka iba yinto ebaluleke kakhulu. “Ngo-2019 sizobona lolu shintsho lukhula ngesivinini kancane njengoba ubuhlakani bokwenziwa kanye nama-bot esetshenziswa kakhulu amahhotela aphayona ukuthuthukisa isevisi yamakhasimende nxazonke, hhayi nje ohlelweni lokubhuka. Kodwa ukufeza lokhu kuzoba nzima ukukusho kunokukwenza, yizinto ezintsha kuphela ezizophumelela - futhi abaningi bazosalela emuva. "