I-Marketing Edinburgh igubha isimemezelo esiyingqopha-mlando sokuthi idolobha lizosingatha Umhlangano Wasentwasahlobo ka-European Cities Marketing (ECM) ngoFebhuwari 2019. Lesi simemezelo senziwe emhlanganweni woMhlangano Jikelele we-ECM eMalmö, eSweden, ngeledlule, futhi kuwukubonakaliswa okuhle kwe isimo sedolobha njengendawo yokuvakasha esezingeni lomhlaba.
Inhlangano ehamba phambili yezinhlangano zezokuvakasha, i-ECM ihlose ukuthuthukisa ukuncintisana nokusebenza kwamadolobha ahamba phambili aseYurophu. Umcimbi wawo wasentwasahlobo uzobona abaholi abaphezulu bezindawo okuyiwa kuzo abangaba ngu-175 abavela kulo lonke izwekazi behlangana enhloko-dolobha ukuze bakhuthaze ukucabanga okujulile kanye nenkulumompikiswano ngezindaba ezithinta ezokuvakasha ezihambisana nedolobha, njengokuphathwa kwendawo okuyiwa kuyo kanye nezitayela zokuvakasha zesikhathi esizayo.
I-Marketing Edinburgh, ezinikele ekukhangiseni inhloko-dolobha yaseScotland emhlabeni, izoxhumana nethimba eliyinhloko le-ECM ukwethula umcimbi futhi ithuthukise uhlelo oluphoqayo nolucabangayo ngaphansi kwendikimba ebanzi ethi 'Eventful Cities', ezohlola ubudlelwano phakathi kokuthuthukiswa kwedolobha kanye nemicimbi.
Njengendawo yomhlangano ephezulu e-UK ngaphandle kwaseLondon, futhi okwamanje ibekwe endaweni yama-32 ezilinganisweni zamadolobha embonini yi-International Congress and Convention Association (ICCA), ukuwina kuveza ithuba elikahle lokubonisa i-Edinburgh kuhlu lwabenzi bezinqumo abanethonya. Inhlanganisela yama-CEO nezikhulu eziphezulu kwezokungcebeleka, Imicimbi Yebhizinisi kanye Nezokumaketha Kwedolobha zizoba khona.
Njengendawo ehlala ithuthukisa ukunikezwa kwayo, nentuthuko kulo lonke idolobha okuhlanganisa ukulungiswa okuphelele kwe-St James Quarter kanye nentuthuko entsha engu-£200M eduze kwaseHaymarket, impumelelo ye-ECM Spring Meeting 2019 iwubufakazi besimo sedolobha njengembangi yomhlaba wonke.
Umcimbi we-ECM usuvele uthole ukwesekwa kozakwethu ababalulekile bendawo okuhlanganisa i-Sheraton Grand Hotel & Spa Edinburgh, National Museum of Scotland kanye nama-Assembly Rooms.
UJohn Donnelly, oyi-CEO ye-Marketing Edinburgh umemezele ukuwina emhlanganweni we-ECM General Assembly. Uthe:
“Umhlangano waminyaka yonke we-European Cities Marketing Spring Meeting uyithuba elihle lezindawo ezibanjelwe kuzo ukukhombisa idolobha labo kubadlali ababalulekile bemboni ngakho-ke sijabule kakhulu ukwamukela umhlangano e-Edinburgh ka-2019.
“I-Edinburgh iyindawo enhle yemicimbi futhi i-European Cities Marketing Spring Meeting 2019 izoqinisekisa ukuthi abaholi abaningi bezimboni bayawaqaphela amazinga angenakuphikiswa okusebenza kahle kwe-Edinburgh. Njengelungu le-ECM siyaqonda izinzuzo eziningi namathuba atholakala kulo mcimbi edolobheni ngakho kuhle ukubona ukwesekwa kwendawo okuvela kozakwethu ababalulekile – ngaphandle kwabo, lokhu bekungeke kwenzeke.”
U-Dieter Hardt-Stremayr, uMongameli Wezokumaketha Kwamadolobha AseYurophu kanye Nomqondisi Ophethe we-Graz Tourist Office uthe:
“I-Edinburgh ingenye yezindawo ezihamba phambili e-Europe ngakho-ke bekuyindaba yesikhathi ngaphambi kokuba silethe umhlangano wethu waminyaka yonke enhloko-dolobha yaseScotland.
“Sifuna ukukhombisa ubuhle nomlando wedolobha ezihambelini zethu kanye nobungoti befestiveli futhi sinesiqiniseko sokuthi lo mhlangano ngeke ulethe lutho ngaphandle komphumela omuhle edolobheni.
UStewart Elder, Umqondisi Wezokuthengisa e-The Sheraton Grand Hotel & Spa Edinburgh uthe: “Ngokubambisana ne-Marketing Edinburgh, sijabule kakhulu ukusingatha umhlangano weSpring of European Cities Marketing ngoFebhuwari 2019 e-Sheraton Grand Hotel & Spa Edinburgh. Ithuba elihle lokukhombisa ihhotela lethu futhi lizodlala indima ebaluleke ngendlela emangalisayo ekugcineni iphrofayili ye-Edinburgh njengendawo esezingeni lomhlaba ongavakashelwa kuyo futhi utshale imali kuyo.”
Umhlangano Wokumaketha Wamadolobha WaseYurophu ka-2019 uzokwenzeka e-Sheraton Grand Hotel & Spa Edinburgh kusukela ngo-13-15 February ngonyaka ozayo. Idolobha liyawamukela umhlangano olandela imicimbi eyimpumelelo eReykjavik ekuqaleni kwalo nyaka, eGdansk ngo-2017 naseMadrid ngo-2016.
