Izinga lonyaka elenziwa yi-International Congress and Convention Association (ICCA) liveze ukuthi iColombia ifakiwe emazweni aphezulu angama-30 aphethe izingqungquthela zomhlaba wonke. Ngonyaka owedlule, iColombia yabamba imicimbi engu-147, yabekwa endaweni yama-29, ngenhla kweRussia, iNew Zealand, iChile, neNingizimu Afrika, phakathi kweminye.
Uhlu, olubizwa nge-ICCA Statistics Report Country & City Rankings, lubandakanya amazwe ayi-165, okukhombisa amandla nezinzuzo zaseColombia emihlanganweni yezokuvakasha. Isibonelo, iColombia yahlala isithathu eNingizimu Melika — ngenhla kweBrazil ne-Argentina — emicimbini eminingi yesigaba se-ICCA.
“Imiphumela yalolu hlu ikhuluma kakhulu ngamandla ezokuvakasha eColombia. Kuyacaca ukuthi sifuna ukwenza ezokuvakasha zibe ngumthombo omusha futhi ovelele wokukhula komnotho kanye nemali engenayo yangaphandle, njengendlela yokwandisa ukulingana namabhizinisi ezifundeni zaseColombia, ”kusho uJosé Manuel Restrepo Abondano, uNgqongqoshe Wezohwebo, Ezimboni Nezokuvakasha.
Naye uFlavia Santoro, umongameli weProColombia, uthe, “Lezi yizindaba ezimnandi, eziqinisekisa ukuthi iColombia iyindawo ekhangayo futhi enokuncintisana yokusingatha imicimbi esezingeni eliphakeme yomhlaba wonke. Siyakuqonda ukubaluleka kwezokuvakasha kwezamabhizinisi. Ngakho-ke, eProColombia, sisebenza ngokubambisana neziphathimandla zesifunda, amahhovisi, kanye namakamelo ezentengiselwano ukuqhubeka nokuheha imicimbi ezoba nomthelela omuhle eColombia futhi yande inani lezivakashi zakwamanye amazwe kule ngxenye. ”
Lo mbhalo uhlanganisa nombiko onemininingwane mayelana nomthelela wemicimbi ehehe iColombia. Isibonelo, kuveze ukuthi abantu abangama-50,313 bahambele izingqungquthela zezigaba ezingama-147 ze-ICCA ezazibanjelwe eColombia ngonyaka ka-2018, okwenza imali ebiza ngaphezu kwezigidi ezingama-US $ 84. Isivakashi ngasinye sisebenzise isilinganiso esilinganiselwa ku-US $ 465.60, nobude bemicimbi baba nezinsuku eziyi-3.6.
Ngaphezu kwalokho, iBogotá isingathe imicimbi engama-46 ngo-2018 — ngaphezu kwanoma iliphi elinye idolobha laseColombia — yalibeka endaweni yesithupha eLatin America emihlanganweni eminingi eyayibanjelwe, ngemuva kweBuenos Aires, iLima, iSao Paulo, iSantiago de Chile nePanama City. IBogotá ilandelwa yiCagagena, enemicimbi engama-35, neMedellín, enama-25.
Lolu hlu lubandakanya nemicimbi ebanjelwe kwamanye amadolobha afana neCali, iBarranquilla neSanta Marta ISanta Marta ikhombise ukukhula kakhulu, njengoba idolobha lingazange libe nezingqungquthela ngo-2017, labe selisingatha ama-5 ngo-2018. IBarranquilla nayo iyagqama, kusukela ekusingatheni imicimbi emithathu ngo-3 kuya ku-2017 ngonyaka olandelayo.
NgoNovemba odlule, i-ICCA yamemezela ukuthi iCagagena yakhethwa ukuba isingathe iNgqungquthela Yomhlaba ka-2021, eyakhethwa ngaphezu kwamadolobha ancintisanayo afana neRotterdam ne-Athens.
Lo mcimbi ujoyina eminye imicimbi edume umhlaba wonke evikelwe yiColombia, efana neWorld Tourism Organisation yeTourism Tech Adventures, ehlelwe ngo-Ephreli walo nyaka; I-World Pharmacovigilance Congress (2019); Ingqungquthela Yomhlaba Yezasolwandle (2019); Imiklomelo Yokukhangisa Ezimele Yomhlaba (2019); i-IDB World Assembly (2020); noFiexpo Latam weminyaka ka-2020, 2021, no-2022, eCagagagna, eMedellín naseBogotá.
Kuhulumeni waseColombia, ukukhuthaza izwe njengendawo yokuhambela izivakashi kunomthelela ekwakhiweni kwemisebenzi eqondile nengaqondile embonini yezokuvakasha kanye nokusetshenziswa kahle kwezikhungo zemihlangano, izindawo zemicimbi yamahhotela, nezindawo okungezona ezendabuko kulo lonke elaseColombia.
Muva nje, uMnyango Wezohwebo, Wezimboni, Nezokuvakasha wethule uHlelo Lamasu lokukhulisa ezokuvakasha ze-MICE (Imihlangano, Izikhuthazo, Imihlangano, Nemibukiso). Inhloso yalolu hlelo ukuthi iColombia ihole iLatin America emihlanganweni yezokuvakasha ngonyaka wezi-2027. Le phrojekthi izophakamisa izindlela zokugqugquzela izingqungquthela nemicimbi eColombia.
LOKHO ONGAKUTHATHE KULESI SIHLOKO:
- For Colombia's government, promoting the country as a meetings tourism destination contributes to the creation of direct and indirect employment in the tourism industry as well as the best use of convention centers, hotel event spaces, and non-traditional venues throughout Colombia.
- It is clear that we want to make tourism a new and outstanding source of economic growth and foreign revenue, as a way to increase equity and entrepreneurship in Colombia's regions,”.
- Therefore, at ProColombia, we work together with regional authorities, bureaus, and chambers of commerce to continue to attract events that will positively impact Colombia and increase the number of foreign visitors in this segment.
