Imboni Yobuhle: Eduze futhi Ungumuntu siqu

Okufakiwe Akukhethekile

Yebo, umnotho awuqinisekile. Yebo, sisabhekene nokwehla kwamandla emali. Yebo, emadolobheni amaningi, nasemikhakheni yezamabhizinisi, ukucwaswa ngokweminyaka, uhlanga, inkolo, nokuthandwa ngokobulili akugcini nje ngokuhlala kodwa kuyakhula. Namuhla, abathengi abaningi baqondisa imali yabo kulokho okujabulisayo nokuhle.

Injabulo Ngokuchitha

Emhlabeni wonke, imboni yobuhle ibikezelwa ukuthi izodlula amaRandi ayizigidi eziyizinkulungwane ezingama-716 ngo-2023 kanye namaRandi ayizigidi eziyizinkulungwane ezingama-784.6 ngo-2027 (idatha ye-NPRD/IRI). Yini egqugquzela abathengi ukuthi bathenge? Bathengani?

Imboni yobuhle yamukela okuhlukile, okuhlukile, okuhlukile, nokukhethekile, futhi ngenxa yokuthi isebenzisa imodeli yebhizinisi "ebandakanyayo" ingaba isifanekiso esiwinayo kuzo zonke izimboni ezilahlekelwa isabelo semakethe.

Izingxenye zobuhle zicwile emizweni njengoba ubuhle buletha injabulo (isifiso somhlaba wonke) buhlinzeka ngolwazi olungahlukaniswa njengomdlalo; imisebenzi engenayo inhloso ngaphandle kokusisiza sizizwe sikhululekile futhi sijabule, sigcina imiqondo yethu igxile esikhathini samanje. Isikhathi samanje yilapho injabulo ihlala khona (mindbodygreen.com).

Ingxenye ebalulekile yemboni yobuhle ukuthintwa komuntu. Kusukela kumeluleki wobuhle osiza abathengi ukuthi bathole umbala ophelele kusibonisi esigcwele abantu, kuya kumthengi odayisayo osebenza njengomhleli ekhetha izinhlobonhlobo zezinto azithandayo nezithakaselayo zamakhasimende, leli ibhizinisi labantu. Ukusebenzisana kwabantu kungesinye sezizathu eziphoqa kakhulu ukuthi abathengi baqhubeke nokuya njalo ezitolo (okungukuthi, i-Sephora), bazulazula ezindaweni zokubala zezimonyo ezitolo ezinkulu nasemakhemisi (okungukuthi, uMacy's noDuane Reade), ukuya emakilasini abizayo e-cosmetology, futhi bashaye ihlombe futhi balandele. ukulungisa abaculi (okungukuthi, uSarah Tanno/Lady Gaga, uGucci Westman/Reese Witherspoon, noJennifer Anniston).

Wonke umkhiqizo nempumelelo yokudayisa inomuntu ngaphambili noma ohlangothini lwento; othile othole, walungisa, kanye/noma odale into yobuhle ye-OMG noma obukekayo noma odale indawo yokudayisa ehehayo. Izimboni zigcwele ama-algorithms nedatha; nokho, kusaqhubeka kunesidingo nokufuna ukuthintwa komuntu.

Imboni iyinkundla yezikhulu ezizimisele ukuthatha isikhundla sobuholi. Abanikazi/abaphathi abaningi benza izinyathelo eziqinile, okuhlanganisa ukungeza izinsizakalo esitolo sezidakamizwa esilawulwa yizidingo zasekhaya, noma ukuya kokungaziwa ngomkhiqizo omusha ophikisayo, osebenzisa ukuhlakanipha okuvamile.

Ingabe Kukufanele?

U-Larissa Jensen, iphini likamongameli kanye nomeluleki wemboni yobuhle ku-NPD Group unqume ukuthi amaphesenti angu-70 abathengi abonisa ukuthi abukele indlela abasebenzisa ngayo imali AKUNXISI ukuthengwa kobuhle. Ngokwesilinganiso, abantu baseMelika bachitha phakathi kuka-$244 no-$313 kuzimonyo njalo ngenyanga.

Progress

Ekuzimonyoni, i-lip gloss iwumkhakha okhula ngokushesha, i-lipstick esebenza kahle kakhulu. Imikhiqizo yokunakekelwa kwesikhumba somzimba ikhule ngaphezu kwesilinganiso esiphindwe kathathu kunesilinganiso semikhiqizo yobuso ngenkathi ukuthengiswa kwephunga kukhuphuka ezindaweni ze-eau de parfum, i-parfum, namajusi ephunga lobuciko eliphezulu. 

Isesha Okusha Nokuhlanzeka

Ukuhlanza kuyisici esishayelayo esinqumweni sokuthenga ubuhle. Njengoba ingekho incazelo ecacile yokuhlanzeka, abathengi bazenzela olwabo ucwaningo; nokho, amaphesenti angu-40 athembele kubathengisi ukubahlukanisela imikhiqizo. Ukuhlanza kwathathelwa indawo ngesikhathi sobhubhane yi-CLINICAL - kodwa ukuhlanza kuyanda.

I-Vegan nokungenalo unya amagama angukhiye abathengi abawabonayo lapho bebheka izibuyekezo. Isibopho somphakathi sifinyelela phezulu ohlwini lokuhlola lwabathengi ngamaphesenti angama-34 abathengi abonisa ukuthi le mfanelo ibalulekile (NPD).

Izithako

Abesifazane abayifuni imikhiqizo equkethe izithako ezisuselwe ezilwaneni, ama-parabens, ama-phthalates, amafutha amaminerali, i-gluten, noma odayi. Abathengi bamasiko amaningi babheka imikhiqizo esungulwe kahle yemikhiqizo yokunakekelwa kwesikhumba enezithako zemvelo, eziqinisekisiwe, nezitholakala ngokuziphatha.

Okwezamasiko

E-USA, umthengisi wobuhle wesifazane unezinhlangothi eziningi futhi unamasiko amaningi; lezi yizindaba ezinhle embonini yobuhle. Ngokwezilinganiso, izigidi ezingu-129 zabathengi bamasiko ahlukahlukene manje bamele amaphesenti angu-40 abantu futhi laba bathengi banesibopho sokushayela cishe konke ukukhula kwenani labantu base-US kule minyaka emihlanu edlule. Ngaphezulu kwezigidi ezingu-120 eziqinile futhi ezikhula ngezigidi ezingu-2.3 ngonyaka, imiphakathi yamasiko amaningi iyinjini yokukhula yekusasa e-US.

Abesifazane abamnyama nabansundu sebevele bachitha cishe u-$7.5 billion ngonyaka emikhiqizweni yobuhle futhi inani kulindeleke ukuthi likhule. Ngokocwaningo oluvela ku-Packaged Facts, amandla okuthenga ama-Afrika aseMelika asedlule i- $1 trillion.

I-Hispanics, abantu base-Afrika baseMelika, abantu base-Asia baseMelika, kanye nawo wonke amanye amaqembu amasiko amaningi asevele akha u-38% wabantu base-US, nokuqagela kweCensus Bureau okubonisa ukuthi inani labantu abanamasiko amaningi lizoba iningi lezinombolo ngo-2044.

Zibophezele

Abesifazane bamasiko amaningi, ikakhulukazi abesifazane base-Hispanic, bazinikele kakhulu ezenzweni zobuhle futhi bazama imikhiqizo emisha kunabanye abantu besifazane. Ivuma leli qiniso, amabhrendi aphendula ngokwethula ukunakekelwa kwesikhumba okusha, ukubeka ukugcizelela okuncane ekukhanyeni kwamathoni esikhumba ngokubaluleke kakhulu emikhiqizweni nakumasevisi asiza abasebenzisi ukuba bathole ibala elinempilo, elicacile. Abesifazane baseLatino e-US babika ukuthi benza izimonyo eziyinkimbinkimbi uma ziqhathaniswa namaphesenti angu-51 abo bonke abesifazane, kuyilapho abesifazane base-Afrika baseMelika bethambekele ekwamukeleni ukubukeka kobuhle bemvelo (Mintel). Esikhathini esizayo esiseduze, abantu bemibala bazomela iningi eMelika futhi imboni yobuhle izibekela yona ukuze izuze.

Makeup Manly

Ucwaningo locwaningo lusekela umbono wokuthi izimonyo ezicashile zenza ubuso besilisa bubukeke bukhanga kakhulu (Batres, C., & Robinson, H. 2022). I izimonyo zamadoda imakethe ilinganiselwa ukuthi izofinyelela ku-$276 billion ngo-2030. Umkhuba okhulayo wokunakekelwa kwesikhumba, ukunakekelwa kwezinwele, kanye nemikhiqizo yephunga elimnandi phakathi kwamadoda ukubonga kwezincomo zomkhiqizo ezibalulekile ngosaziwayo, ukukhuthaza amadoda ukuthi athenge izinhlobo zezimonyo.

UDanny Gray, Umsunguli womkhiqizo wobuhle i-War Paint uthi amadoda, “azizwa enamahloni ngokusebenzisa izimonyo” futhi ucwaningo luthola ukuthi yindoda eyodwa kuphela kweyikhulu efaka izimonyo nsuku zonke.

Inselele enkulu inani elincane lemikhiqizo enikezelwe ngamadoda. Izimonyo zivame ukuklanywa ukuthi zibandakanye wonke umuntu futhi imfundo iyadingeka kubathengi besilisa ukuze bafunde ukuthi kungani kufanele bakhethe umkhiqizo oqondene nabesilisa kunokuthile okubhekwa njenge-unisex. Ucwaningo kufanele lugqamise iqiniso lokuthi i-testosterone yabesilisa (ngokwesilinganiso) yenza isikhumba sabo sibe ngamaphesenti angama-25 ukushuba kunabesifazane. Ngaphezu kwalokho, isikhumba samadoda sikhiqiza i-sebum eningi okuholela ekutheni sibe nezinduna futhi sibe namafutha.

Qala Kwasekuseni

Ucwaningo lubonisa ukuthi amaphesenti angu-42 amadoda aqale aqala ukunakekela isikhumba phakathi kuka-15-17 y/o; Nokho,

•         amaphesenti angu-35 kuphela ageza ubuso bawo

•         amaphesenti angu-19 kuphela athambisa. futhi

•         Amaphesenti angu-33 awanawo nhlobo uhlobo lokunakekelwa kwesikhumba

Lapho ebuzwa isizathu (izizathu) sokuntuleka kokusetshenziswa kokunakekelwa kwesikhumba, amadoda angamaphesenti angu-21 abika ukuthi awazi ukuthi yiziphi izithako okufanele athenge kuzo, futhi amaphesenti angu-17 athi miningi kakhulu imikhiqizo angakhetha kuyo.

Emadodeni aqala ukugqoka izimonyo futhi anakekele isikhumba sawo, amaphesenti angama-50 athonywa idethi kanye namaphesenti angama-48 ngomsebenzi wawo wokuqala (One Poll egameni lenhlolovo ye-CeraVe kaGen Z namadoda enkulungwane yeminyaka, 2023). 

Ubukeka Kangcono

I-Makeup Show

Kulabo bethu abafuna ukuhlala bamanje embonini yezimonyo/yokunakekelwa kwesikhumba, umcimbi oya kuyo e-Manhattan uMbukiso weMakeUp, umcimbi omkhulukazi wobuhle osekela kuphela e-USA. Lo mcimbi uheha izinkulungwane (ikakhulukazi) zabesifazane (18-35) abagqugquzelekile, abagqugquzelekile, abathathekile, abathakathiwe, futhi (noma/bobabili) mathupha/abasebenza ngobungcweti embonini yezimonyo. Lo mbukiso uvulekele abaculi bezimonyo, abalungisa izinwele, abalungisa izimonyo, ochwepheshe bezobuhle, abafundi, abaphathi bobuhle, ochwepheshe, abasafufusa ngabaculi, abathwebuli bezithombe, nabanye abasondelene nezimboni zobuhle nezemfashini.

Kusukela ekuseni kakhulu kuze kube kusihlwa, amaciko (kanye nama-wannabees) athutheleka kulesi sikhala ukuze abelane ngolwazi, afunde “ukwenza kangcono,” ahlangane nabaholi bemboni, abanyakazi, nabashukumisayo, bagcwalise kabusha izinsiza zabo zokuzilungisa, bafunde ngemikhiqizo emisha nezinhlelo, futhi wabelane ngezifiso zomsebenzi nabaculi abanomqondo ofanayo.

Muva nje ngibe nenhlanhla yokuchitha imizuzu embalwa ethokozisayo nefundisayo noJames Vincent, iphayona embonini yezimonyo. Isipiliyoni sakhe esibanzi, ulwazi, nobungcweti budlula ifilimu, ishashalazi, ithelevishini, osaziwayo, ukuhlela, kanye nemidlalo yezindiza. Uzibambele mathupha kuzo zonke izici zemboni, okuhlanganisa ukuqeqeshwa, ukuthuthukiswa komkhiqizo, kanye nomxhumanisi/umculi oyisivakashi we-MAC, YSL, Sephora, Tom Ford Beauty, MakeUp for Ever, kanye noRihanna's Fenty Beauty with Kendo Brands.

Lapho uVincent engazibandakanyi ekwenzeni abanye babe bahle, uhileleke kwezemfashini, ukuhlela, nokuthuthukiswa kobuciko emhlabeni wonke futhi usebenzisane no-Ashton Michael, Charlotte Ronson, Chris Habana, kanye namaciko abalulekile emibukiso yemfashini kuwo wonke amadolobha amakhulu emfashini.

UVincent uphinde abelane ngobuciko namakhono akhe embonini yomculo esebenza noLady Gaga, uFlorence kanye noMshini, uCourtney Love, u-Amy Winehouse, uJoan Jett kanye ne-The Foo Fighters. Uhlu lwamakhasimende akhe luhlanganisa izinkanyezi ezihlanganisa uLiv Tyler, uReese Witherspoon, noJane Fonda kanye nowayenguMongameli uBarack Obama.

Umsebenzi kaVincent ufakiwe emakhasini e-Italian Vogue, Wonderland, Paper, V, kanye ne-ID. Njengamanje, unguMhleli Wobuhle we-On Makeup Magazine kanye ne-Galore futhi uchwepheshe ofakiwe wobuhle nabantu abahle we-NBC's Today Show, CBS This Morning, kanye ne-NY1. I-Nylon Magazine, i-New York Times, kanye ne-WWD bamqambe ngokuthi "I-Makeup Artist Okufanele Uyibuke."

Kunzima ukukholelwa ukuthi uVincent wakhulela e-Providence, Rhode Island, futhi wahlonishwa ku-Social Work, futhi uye waba isithonjana sembonini yokwenza izimonyo zomhlaba wonke. Sonke sinenhlanhla ukuthi phakathi neminyaka yakhe yasekolishi, wasebenza njengomculi we-makeup ethola ukuthi lena kwakuyi-niche yakhe.

Ngeminye imininingwane: https://www.themakeupshow.com/nyc/

© UDkt Elinor Garely. Lo mbhalo we-copyright, ofaka nezithombe, awunakukhiqizwa kabusha ngaphandle kwemvume ebhaliwe evela kumbhali.