Njengoba sizama ukuhosha ubhubhane lwe-Covid-19, i-Uganda iyaziqamba kabusha njengendawo yezokuvakasha edlula ukujabulela ukubonwa nomsindo wezilwane zasendle nezinye izinsiza zemvelo. I-mantra manje ihlola ukuthi yini eyenza i-Uganda ibe indawo eyingqayizivele, izinto ezikhangayo nezici ezingavamile emehlweni abantu abavamile.
I-Uganda Tourism Board (UTB), imenenja ephezulu yezokukhangisa yase-Uganda njengendawo yezokuvakasha ihoxise igama elithi “Visit Uganda” ukuze ithi “Explore Uganda”.
Ukuguqulwa kwegama lomkhiqizo kulethe ukusabela okuxubile esizindeni somphakathi. Abaphikisi babenecala lokuthi i-“Visit Uganda” kulula ukuyidayisa njengoba ihlangana nezivakashi, asikho isidingo sokushintshwa kwegama lomkhiqizo.
I-“Visit Uganda” yayisho nje ukuthi abahambi abavela ngaphandle kwe-Uganda beza futhi bavakashele izindawo ezihehayo ezaziwa kakhulu njengomthombo weNayile, ama-gorilla asezintabeni, izintaba zenyanga, iLake Victoria, nezilwane ezincelisayo ezivamile. Kwakucacile futhi kulula, ngisho nomuntu ongakaze ahambe empilweni yakhe yonke kodwa ongathanda ukuliqonda leli culo. Uma abahambi okokuqala bephenya ukuze bathole ulwazi olwengeziwe, kwakulula ukubachazela noma ukubadlulisela ku-inthanethi ngoba konke kubhalwe ezindaweni ezihlukahlukene zokuvakasha namawebhusayithi okuvakasha.
Abahlongoza isiqubulo esithi “Hlola i-Uganda” baluleke ngokuthi i-Uganda yayingamelwe kahle futhi yakhuthazwa yi-mantra ethi “Visit Uganda”. Izwe laseMpumalanga Afrika lingaphezu nje kokuvakashelwa ama-safari kwabayishumi Uganda National Parks. Kuningi i-Uganda engakunikeza izivakashi uma ukulandisa kuguqulwa. Vumela izivakashi zize e-Uganda zizohlola ubuhle bayo obuhlukile. Ongqondongqondo be-"Explore Uganda" baphinde bachaze ukuthi igama lomkhiqizo libuye lifinyelele futhi lihlaba umxhwele abantu bezwe ukuthi bavakashele izwe labo.
Umkhankaso othi “Hlola i-Uganda” awuzange wethulwe ngisho nenyanga ku-2022 futhi wethulwa ngesikhathi kuqanjwa kabusha i-Uganda njengendawo yezokuvakasha eya ku-“Explore Uganda, The Pearl of Africa”.
Emcimbini wokwethulwa, u-Lilly Ajarova, isikhulu esiphezulu se-Uganda Tourism Board uthe, "izimpawu zangaphambilini azizange zivele ngenxa yokuthi azizange zifakwe kahle futhi azifani mayelana nencazelo ye"Pearl of Africa'". Uphinde wachaza ukuthi babambisane nabacwaningi bezimakethe eYurophu naseNyakatho Melika futhi bathola ukuthi abantu abanandaba kangako ne-wildlife safaris manje futhi kusukela manje kunesidingo sokubeka kabusha i-Uganda njengendawo yokuncintisana ngokukhipha ezinye izinto ezihehayo.
Ungqongqoshe Wezokuvakasha, Izilwane Zasendle kanye Nezakudala, uTom Buttime uphinde wathi, "Ukwakhiwa kabusha kwegama kuwumphumela wocwaningo olunzulu olwenzeka isikhathi eside". Wengeze ngokuthi ucwaningo luveza ukuthi abahambi bahlala isikhathi eside kwamanye amazwe asempumalanga ne-Afrika kunase-Uganda.
Umkhankaso we-Explore Uganda uhlanganise inqwaba ngokukhishwa kwevidiyo efakwe ezinkundleni zokuxhumana ezahlukene okuhlanganisa nalezo eziphethwe futhi eziphethwe yi-Uganda Tourism Board. Amagama e-akhawunti ezinkundla zokuxhumana ze-UTB nawo ashintshiwe kusuka kokuthi “Vakashela e-Uganda” kuya kokuthi “Hlola i-Uganda”.
Primate Tourism
Ividiyo inomlayezo ochazwe kahle. Iqala ngokubonisa uchungechunge lwenkungu eluhlaza ezindaweni eziphakeme zaseKigezi njengoba intokazi ihamba ehlathini elincanyana ibuka izimfene nama-gorilla. Lona umbulali njengoba i-Uganda iheha abahambi abaningi abathanda i-gorilla safaris eqhutshwa e-Bwindi naseMgahinga National Park. Izwe futhi liyindawo engcono kakhulu yokubona izimfene, abazala bomuntu abaseduze kakhulu. Izimfene zivikelwe eziqiwini eziningana kazwelonke; I-Kibale Forest National Park, i-Budongo Forest, i-Kyambura Gorge, nokuningi.
Ibe isiqhubeka ikhombisa amadoda amabili abaleke esuka ekhanda eya ozwaneni eqwala iziqongo zeqhwa e-Rwenzori, intaba yesibili ukuphakama e-Afrika. Imakethwa kancane kubavakashi, iNtaba i-Rwenzori inamandla amakhulu uma imakethwa kahle emhlabeni wokuqwala izintaba/ama-trekking.
Ukuvakasha Kwezamasiko
Ividiyo ethi, Explore Uganda ithuthukisa futhi ukuvakasha kwamasiko, omunye umkhiqizo ongaba khona ongapakishelwa izivakashi. Ibonisa umndeni cishe ovela ezindaweni ezikude zaseKaramoja ujabulela isiphuzo segula eliphukile unokumamatheka ebusweni.
Ngokulandelayo, kuboniswa futhi owesifazane oguqe ngamadolo ephakela izingane zakhe i-matooke eshisayo esuka emaqabunga kabhanana.
Ukuze kugcizelelwe isiko, amadoda amabili abonakala ejabulela i-bevy evela endaweni yokucima ukoma yendawo elandelwa iqembu lesintu eligqoke izingubo zamasiko lishaya amagula ngesikhathi licula futhi lidansa.
Ezokuvakasha Kwezilwane Zasendle
Le vidiyo iqhubeka ikhombisa izimpophoma ze-Murchison ezinobuqili nezinamandla kanye nendlulamithi ephakeme ehamba emathafeni asogwadule ayaboniswa. Abesifazane cishe abantu bendawo abajabulela i-safari game drive, ibhubesi elizungezwe esihlahleni somkhiwane, umnumzane osenga kahle inkomo enezimpondo ezinde, izintombi zokuthenga izintombi, izivakashi ezibhukuda kwenye yezindawo zokulala eziphezulu e-Murchison Falls National Park kanye
Ukuvakasha Kwezokuzijabulisa
Ibhuloho laseJinja elisanda kwakhiwa liyaboniswa likhanyisa ebusuku, abantu abajabulayo bejabulela ukuphila kwasebusuku, izingane ezidlala ibhola emvuleni, intokazi eshwiba phezu kwe-hammock egqitshwe ngemicabango, imishayo eqondisa amaza namagagasi asabekayo eMfuleni iNayile.
Esinye isigcawu esivelele kule vidiyo ngesowesilisa ejabulela ukugibela isithuthuthu (i-boda boda) emgwaqeni onguthelawayeka ozobonakala engxenyeni yokugcina yesithathu yevidiyo. Ividiyo iphetha ngezithandani ezimbili ezijabulela ukushona kwelanga emaphethelweni omthombo wamanzi.
Hlola i-Uganda - Umkhankaso Ohlakaniphile
Ngakho konke okungenhla, uhlobo lokuhlola lwase-Uganda lufuna ukuthengisa isipiliyoni, into engabonwa kuvidiyo. Kodwa-ke, sisazobona ababambiqhaza bezokuvakasha beshintsha uhambo lwabo kusukela kokubuka nje ukuya kokuhlangenwe nakho okuphelele okuqhutshwa abantu okuwumcabango wenkampani yokuhlola i-Uganda.
Akukhona nje ukuvakashela umthombo weNayile kodwa ulwazi lokuthi abantu base-Uganda baxhumana kanjani nomfula iNayile, akukhona ukuhlangana nama-gorilla asezintabeni kodwa ulwazi oluza nokuhlangana nemiphakathi, izindaba, nokuthi bangcono kanjani noma bangcolise umhlaba. isipiliyoni se-mountain gorilla trekking. Kungaphezu kokuvakasha nje.
Kuwumnyakazo ohlakaniphile osuselwe kuvidiyo onikeza isifinyezo esicacile salokho okungatholwa ngokukhethekile ku-a i-safari e-Uganda uma usuthathe uhambo lokuhlola. Kodwa ngaphandle kokuthi i-Uganda Tourism Board ithole indlela yokukhuthaza abavakashi ukuthi bangagcini nje ngokuthatha le ngoma kodwa bayiphile, cishe izoba wuphawu oluthi “Vakashela e-Uganda” olumbozwe ubuso obusha.
Noma kunjalo, sisazobona imiphumela yokwenziwa kabusha kwebhrendi ngoba isisesigabeni sayo sokuqala. Akukapheli nezinyanga ezintathu yethulwa. Yize kungenzeka ukuthi idale ukuqwashisa okwengeziwe endaweni, ingqikithi yomkhiqizo isazovela ibe ngokoqobo.
LOKHO ONGAKUTHATHE KULESI SIHLOKO:
- The “Visit Uganda” merely meant that travelers from outside Uganda come and visit the attractions popularly known such as the source of the Nile, mountain gorillas, mountains of the moon, Lake Victoria, and the common big mammals.
- She further explained that they joined hands with market researchers in Europe and North America and found out that people are not so much interested in wildlife safaris now and henceforth there was the need to reposition Uganda as a competitive destination by bringing out other attractions.
- As we try to pull away from the Covid-19 pandemic, Uganda is rebranding itself as a tourism destination that is beyond enjoying the sights and sounds of wildlife and other natural resources.
