The IMalta Tourism Authority uyajabula ukumemezela ukuqokwa kukaTolene Van der Merwe njengoMqondisi omusha webhodi lezokuvakasha e-UK nase-Ireland.
Indima entsha kaTolene izogxila ekuholeni ithimba elizinze eLondon ukuqhubekisela phambili ukuthuthukisa nokuhlakulela ukubambisana nabasebenza ngezokuvakasha, izindiza, abezokuvakasha kanye nochwepheshe be-niche kanye nokufinyelela emphakathini wase-UK ngezinhlelo ze-PR nezokumaketha ukugcina iMalta neGozo zisemqondweni nezindawo zokuzikhethela zamaholide zomphakathi wase-UK. Ukubalwa kwengxenye yesine yabantu abafika kwezokuvakasha eMalta, imakethe yase-UK yiyona enkulu kunazo zonke lapho kuya khona futhi uTolene nethimba lakhe bazoqhubeka nokukhulisa izinombolo zokufika ngokuhlukahluka kokuhlangenwe nakho namasu asesiqhingini.
UTolene uqale umsebenzi wakhe embonini yezokuvakasha kwa-Exclusive Getaways, okuyisisebenzi esiphambili saseNingizimu Afrika. Ngokuhamba kwesikhathi uTolene ujoyine inkampani yezokuvakasha eseLondon i-African Affair Travel eqhubekisela phambili ubungcweti bakhe kumkhiqizo wezokuvakasha wase-Afrika ngaphambi kokusungula iBoutique Travel Marketing, lapho achithe khona iminyaka eyisikhombisa ekhulisa inkampani emele amahhotela. UTolene ujoyina Isiphathimandla Sezokuvakasha SaseMalta kulandela iminyaka emihlanu njengeHub Head Yezokuvakasha eNingizimu Afrika e-UK nase-Ireland.
UTolene uphawule wathi “Ngijabule kakhulu ukuba yingxenye yethimba lase-UK laseMalta Tourism Authority. Lesi siqhingi sibe nomfutho omuhle kwezokuvakasha eminyakeni embalwa edlule kanti manje sesibhekwa njengenye yezindawo ezishisa izikhotha e-Europe ngomlando namasiko, i-LGBT +, i-gastronomy, diving, kanye nohambo oluthambile lokuzijabulisa. Ngokunakwa manje okuphendukela enhlalakahleni, ukunqamuka kwedolobha nokusimama, ngijabule ukuba yingxenye yempumelelo yeziphathimandla zezokuvakasha ekudwebeni abahambi abahlukahlukene ukuzwa konke lokho iziqhingi ezingakunikeza zona ”.
Izinombolo zakamuva zikhombisa ukuthi iMalta isesilinganisweni sokufana nezibalo zokufika kwezivakashi zase-UK ezirekhodwe ngo-2018.
Ephawula ngalokhu kuqokwa, i-CMO nePhini Lesikhulu Esiphezulu se-MTA uCarlo Micallef uthe “i-MTA iyajabula ukuthola izinsiza zikaTolene van der Merwe ukuze ajoyine ithimba eliqeqeshiwe kakhulu eLondon futhi aqhubeke nokwakha empumelelweni etholwe ngaphansi kobuholi bukaPeter Vella iminyaka engu-4 edlule. Imboni yezokuvakasha eMalta iyaqhubeka nokujabulela ukusebenza kwamarekhodi unyaka nonyaka kanti i-MTA ngokuhlanganyela noMnyango Wezokuvakasha banecebo lokuqhubekisela phambili ukuhlukaniswa kwezimakethe, ukuthuthukiswa kokuxhumeka kwemizila, ukuqiniswa kwemikhiqizo yezokuvakasha kanye nokukhula komazisi womkhiqizo waseMalta ukuqinisekisa ukuthi impumelelo iyaqhubeka. ”
Ngeminye imininingwane ngeMalta, Chofoza lapha.
LOKHO ONGAKUTHATHE KULESI SIHLOKO:
- Tolene's new role will focus on leading a London based team to further develop and cultivate partnerships with tour operators, airlines, travel agents and niche specialists as well reaching out to the UK public with PR and marketing initiatives to keep Malta and Gozo on top of mind and holiday destinations of choice for the UK public.
- Accounting for a quarter of Malta's tourism arrivals, the UK market is the largest for the destination and Tolene and her team will continue to grow arrival numbers through diversification of on island experiences and strategies.
- Malta's tourism industry continues to enjoy record performances year on year and MTA together with Ministry for Tourism have a strategy of further market diversification, route connection development, tourism product enhancement as well as Malta brand identity growth to ensure that the success continues.
