I-International Air Transport Association (IATA) imemezele imiphumela ye-2018 Global Passenger Survey (GPS), ekhombise ukuthi abagibeli babheke kubuchwepheshe obusha obuzobanikeza ukulawula okwengeziwe, ulwazi kanye nokwenza ngcono ukusebenza kahle uma behamba.
Ngokusekelwe ezimpendulweni ezingu-10,408 ezivela emazweni angu-145, inhlolovo ihlinzeka ngemininingwane yokuthi yini abagibeli abangayithanda kulwazi lwabo lokuhamba ngendiza. Abagibeli basitshele ukuthi bafuna:
- Ulwazi lohambo lwesikhathi sangempela ilethwa kumadivayisi abo siqu
- Ukuhlonza i-biometric ukuze kube lula izinqubo zabo zokuhamba
- Ukuzenzakalela kwezinqubo eziningi zesikhumulo sezindiza
- Izikhathi zokulinda ezingaphansi kwamaminithi angu-10 endaweni yokuphepha / yokuthuthela kwelinye izwe
- Izikhwama zabo zalandelelwa kulo lonke uhambo lwabo
- Ukuthinta komuntu lapho izinto zingahambi kahle
Ulwazi Lohambo Lwesikhathi Sangempela
Abagibeli bafuna ukwaziswa ngohambo lwabo phakathi nohambo lwabo okungcono kakhulu ngedivayisi yabo yomuntu siqu.
Ukuthola ulwazi ngesimo sendiza (82%), imithwalo (49%) kanye nesikhathi sokulinda endaweni yezokuphepha / yokuthuthela kwelinye izwe (46%) kuhlonzwe njengezinto ezintathu ezibalulekile kubagibeli ngemuva kokubhuka indiza.
Ukulandelela imithwalo ngesikhathi sangempela kulo lonke uhambo kubonwe njengento edingekayo kubagibeli abangu-56%. Izinkampani zezindiza nezikhumulo zezindiza zenza lokhu ngokusebenzisa ukulandelela ezindaweni ezinkulu zohambo njengokulayisha nokuthulula (I-IATA Resolution 753 ). Imboni futhi isebenzela ukuthuthukisa uhlelo lomhlaba wonke lokulungela ukwethulwa okuhlongozwayo kokufakwa kwe-RFID kubo bonke omaka bemithwalo abakhiqizwe ngemva kukaJanuwari 2020 ukuze kuhlangatshezwane nokulindelwe abagibeli kokulandelelwa kwemithwalo ngesikhathi sangempela.
Inketho ekhethwayo yabagibeli yokuthola ulwazi ngemithwalo yabo nezinye izici zokuhamba bekusebenzisa idivayisi yabo ephathwayo. Ukuthola ulwazi nge-SMS noma ngohlelo lokusebenza lwe-smartphone bekuncanyelwa u-73% wabagibeli. Kusukela ngo-2016 kube nokunyuka ngo-10% kwabagibeli abancamela ukuthola ulwazi lohambo ngohlelo lokusebenza lwe-smartphone.
Idijithali Iyakhethwa Kodwa Ukukhathazeka Kobumfihlo Kuyanda
Iningi labagibeli (65%) lizimisele ukwabelana ngedatha yomuntu siqu ukuze livikeleke ngokushesha futhi ama-45% azimisele ukushintsha amaphasipoti abo ngokuhlonza i-biometric.
I-IATA's I-ID eyodwa iphrojekthi ihlose ukuhambisa abagibeli ukusuka kunqenqema ukuya esangweni kusetshenziswa ithokheni yokuhamba ye-biometric eyodwa (izigxivizo zeminwe, ubuso noma iris). Kodwa ukukhathazeka ngokuvikelwa kwedatha kufanele kubhekwe.
“Njengoba siqhubekela phambili ngokuya ngezinqubo zedijithali, abagibeli badinga ukuqiniseka ukuthi imininingwane yabo yomuntu siqu iphephile. I-IATA isebenzela ukusungula uhlaka lokwethembana oluqinisekisa ukwabelana ngedatha okuphephile, ukuthotshelwa komthetho kanye nokuba yimfihlo,” kusho u-Nick Careen, iPhini Likamongameli Eliphezulu le-IATA leSikhumulo Sezindiza, Abagibeli, Izimpahla Nezokuphepha.
Ukuthinta Komuntu Kusabalulekile
Abagibeli bafuna izinketho ezengeziwe zokuzisiza. Ukungena okuzenzakalelayo bekuncanyelwa u-84% wabagibeli. Iningi (47%) lincamela ukungena ku-inthanethi lisebenzisa i-smartphone. Bangu-16% kuphela abancamela ukungena okuvamile.
Abagibeli abangaba ngu-70% bafuna ukungena ngemithwalo yokuzenzela. Oyedwa kuphela kwabathathu abahambi abakhetha i-ejenti ukuthi imake isikhwama sabo. Isikhwama se-electronic tag sikhula ngokuduma - sithandwa ngabagibeli abangu-39% (enyuke ngamaphesenti angu-8 kusukela ngo-2017).
Umuzwa usuwonke ngezinqubo ezizenzakalelayo zokuthuthela kwelinye izwe ukalwe kahle ngabagibeli abangama-74%. Amaphesenti afanayo (72%) akholelwa ukuthi izinqubo zokuthuthela kwelinye izwe ziyashesha futhi u-65% ukholelwa ukuthi zithuthukisa ukuphepha.
Ukuthinta komuntu kusathandwa yizingxenye zemakethe kanye nezimo ezithile. Isibonelo, abahambi abadala (abaneminyaka engu-65 nangaphezulu) banokuncamela okunamandla kokungena okuvamile (25% vs global 17%) kanye nezinqubo zokulahla izikhwama (42% vs global 32%). Futhi uma kukhona ukuphazamiseka kwezohambo u-40% wabo bonke ubudala babagibeli bafuna ukuxazulula isimo ngocingo kanye no-37% ngokusebenzisana ubuso nobuso.
Umuzwa wokuthenga ongaguquki
Abanye abagibeli abangu-43% bancamela ukusebenzisa i-ejensi yezokuvakasha, inkampani elawula ezokuvakasha noma umnyango wezinkampani zezokuvakasha ukuze babhukhe izindiza zabo.
I-Airline New Distribution Capability (NDC) ye-IATA idlala indima yoguquko ekuguquleni ulwazi lwekhasimende lokuthenga uhambo lwendiza nokuvala igebe lokuqukethwe phakathi kwamawebhusayithi ezinkampani zezindiza namasistimu e-ejenti yezokuvakasha ngokusebenzisa izinga lesimanje (internet) lokudlulisa idatha lokuxhumana phakathi kwezinkampani zezindiza nezohambo. amanxusa. I-NDC izovumela izinkampani zezindiza ukuthi zibonise futhi zithengise yonke imikhiqizo yazo esiteshini se-ejenti yezokuvakasha, okuhlanganisa nezinketho zokuvumela abagibeli ukuba benze uhambo lwabo siqu ngokwezidingo zabo.
Amaphuzu Obuhlungu Abagibeli
Abagibeli bahlonze ukuphepha kwesikhumulo sezindiza / ukulawulwa kwemingcele kanye nezinqubo zokugibela njengezindawo zabo ezimbili ezinkulu zobuhlungu lapho behamba. Ukukhungatheka okukhulu ngezokuphepha kwaba ukugxambukela kokukhipha izinto zomuntu siqu (57%) ukususwa kwamakhompyutha aphathwayo / izinto zikagesi ezinkulu ezikhwameni zamakhebhini (48%) kanye nokungaguquguquki kwezinqubo zokuhlola ezikhumulweni zezindiza ezahlukene (41%).
Ukuze kuthuthukiswe okuhlangenwe nakho kokugibela, izifiso ezintathu eziphezulu zabagibeli zingumugqa osebenza kahle kakhulu emasangweni okugibela (64%), ukutholakala kwendawo engaphezulu endizeni (42%), kanye nokungadingeki ukuthi bashaye ulayini ebhulohweni lomoya (33%). .
OLANDELAYO
“I-GPS isitshela ukuthi abagibeli bafuna uhambo olungenazihibe futhi oluvikelekile kusukela ekubhukheni nasekufikeni. Izikhumulo zezindiza nezinkampani zezindiza zimagange ukuhlangabezana nezilindelo zabagibeli eziguqukayo. Kodwa ukukhetha amasu afanele phakathi kwazo zonke izinto ezintsha ezingaba khona akuwona umsebenzi olula. Futhi ukuqondanisa lezo zinqumo ku-curb-to-gate experience engenamthungo kudinga umbono ofanayo. Yingakho sihlangene ne-Airports Council International (ACI) ohlelweni i-NEXTT Project (New Experience in Travel and Technologies),” kusho uCareen.
