I-DOMINICAN REPUBLIC - UMnyango Wezokuvakasha wase-Dominican Republic usuthathe umqondo wokuxhumana nabantu wawubeka ezingeni elisha ngomkhankaso wabo wesikhangiso ka-2012 wase-Dominican Republic ogqugquzelwe yinkundla yezokuxhumana. Ekulandeleni ukwethulwa ngempumelelo kuka-2011 kwesizindalwazi esilungele izinkundla zokuxhumana, uMnyango Wezokuvakasha waseDominican Republic wethula umkhankaso weziteshi eziningi ohlanganisa ukuphrinta, ku-inthanethi nokusakaza okukhiqiza ukusebenzelana nabathengi noma ngabe bakuphi emhlabeni namuhla, ukubakhuthaza ukuthi babe nomphakathi futhi babelane ngolwazi lwabo abangasoze balibaleka eDominican Republic.
Ukwakhela phezu kwabalandeli baleyo ndawo abasebenzela umphakathi, umkhankaso onamandla uhlinzeka ngombono omusha ngebanga elibanzi lezindawo ezikhangayo, izindawo okuyiwa kuzo, imisebenzi namasevisi atholakala kubahambi. Indlela yokudala ngemuva kwezikhangiso isebenzisa izinkundla zokuxhumana njengesingathekiso ukudlulisa umlayezo othi “Akudingeki uye kude ukuze ube nokuxhumana nabantu,” okukhuthaza umugqa wethegi womkhankaso othi, “I-Dominican Republic Isondele Kunokuba Ucabanga Ngayo.”
“Njengoba iDominican Republic iqhubeka idlondlobala, sihlukanisa indawo yethu ethokozisayo kanye neminikelo yayo eminingi yezokuvakasha emqhudelwaneni,” kusho uMagaly Toribio, iPhini likaNgqongqoshe Wezokuphromotha Kwamazwe Ngamazwe, eMnyangweni Wezokuvakasha waseDominican Republic. "Siqinisekisa ukuthi umkhankaso uhlala ungenakulibaleka, kodwa uyaqhubeka nokuthwebula ukunikezwa kohlobo olulodwa kwe-Dominican Republic njengoba izithombe ezikhangayo zezikhangiso zivusa isidingo solwazi nokuvakasha."
“Izindawo ze-TV nezikhangiso zincike kumagama ezinkundleni zokuxhumana njengezingathekiso zokuzijabulisa nabanye mayelana neholide e-Dominican Republic. Ukuxhumana komphakathi kuphakamisa iholide njengento efanele ukubuyekezwa kwesimo, kokubili ngokoqobo nangomqondo we-Facebook. Njengoba amandla ezinkundla zokuxhumana engenakuphikwa, izikhangiso zihlanganisa ubuchwepheshe kanye nokuxhumana komphakathi ukuze kwakheke ukubaluleka, ukubaluleka kokwabelana nabanye ngezinto ozenzayo,” kwengeza u-Toribio.
Isizindalwazi se-Dominican Republic esiwine imiklomelo kanye Nomkhankaso Wokuhlalisana Wangowezi-2012 zathuthukiswa yi-BVKmeka, i-Dominican Republic Ministry of Tourism yase-US kanye ne-ejensi yokumaketha yase-Hispanic kusukela ngo-2004. Ubuciko busebenza ngaphandle komthungo kuwo wonke amakhompuyutha, ama-iPhone, ama-iPads namanye amadivaysi eselula, okwenza kube lula nakakhulu. ukutshela abathengi ukuthi ayikho indawo engcono yokusondelana nokuzijabulisa empilweni yangempela kunaseDominican Republic.
Izikhangiso zizovezwa kumamagazini, ukusakazwa, amabhodi amakhulu e-Times Square eNew York naku-inthanethi. Izikhangiso ezihlukile, ezidonsa amehlo sezisakaziwe ku-MEGA, kanye nangesikhathi seSerie del Caribe.
LOKHO ONGAKUTHATHE KULESI SIHLOKO:
- In a follow-up to the successful 2011 launch of the social media-friendly website, the Dominican Republic Ministry of Tourism is introducing a multi-channel campaign featuring print, online and broadcast that generate engagement with consumers wherever they are in the world today, inspiring them to be social and share their unforgettable experience in Dominican Republic.
- The creative works seamlessly across computers, iPhones, iPads and other mobile devices, making it even easier to tell consumers that there is no better place to get closer and socialize in real life than in Dominican Republic.
- The Dominican Republic Ministry of Tourism has taken the idea of social networking to a new level with their 2012 Dominican Republic social media-inspired ad campaign.
