Ukuqala kwe-PROUD Experiences ebibanjwe muva nje e-London (UK) kudale umcimbi oyingqayizivele wezinsuku ezimbili we-b2b wokuvakasha kanye nendlela yokuphila ohlanganisa abahlinzeki bezokuvakasha, abathengi kanye nemikhiqizo yendlela yokuphila eqondiswe kumphakathi womhlaba we-LGBTQ+ ochitha minyaka yonke imali engaphezu kuka-$2billion ngokusho kwe UNWTO.
Kodwa-ke umthelela omuhle wezokuvakasha we-LGBTQ + kanye nomcimbi we-PROUD Experiences, ufinyelela kude kakhulu nezinzuzo zezomnotho, futhi kukhanyisa ukukhanya kubabonisi abamele amalungelo e-LGBTQ +, bethula ukumaketha okunamandla nesithombe somkhiqizo sokubekezelelana nokuhlonipha ukuhlukahluka.
Okuhlangenwe nakho kwe-2019 PROUD kuzoletha izinhlobo zomhlaba wonke zokuhamba, izindawo, imikhiqizo kanye nezinsizakalo kanye nabathengi abafanele nabasebenzeli abavela e-USA, eYurophu naseLatin America. Lolu hlobo lwesibili lomkhakha wezokuvakasha we-LGBTQ + luzokwenzeka eNew York e-1 Hotel eBrooklyn Bridge, okwenzeka ngesikhathi esibalulekile seDolobha elingagcini nje ngokugubha uMhlaba Ukuziqhenya kodwa futhi nesikhumbuzo seminyaka engama-50 sokuvukelwa kwe-Stonewall ngo-2019.
Okuhlangenwe nakho kokuqala kokuziqhenya kukhombise ukuthi isihambi se-LGBTQ + sibe yingxenye enamandla yomkhakha kanye nemoto enamandla yokuthuthukisa ibhizinisi kuwo wonke umbukiso. Izibalo zikhomba ukuthi ama-Gay travel account enza u-10% wemali yokuhamba, banquma ngamahhotela ngokususelwa ezicini ezimbili ezibalulekile; intengo nedumela elinobungani bezitabane. Ngokwesilinganiso bathatha uhambo olungu-4-6 ngonyaka uma kuqhathaniswa no-1-2 kweminye imikhakha.
Amadolobha akhethwe ngumphakathi we-LGBTQ + njengavakashelwa kakhulu afaka iNew York, iSydney, i-Amsterdam, iRio de Janeiro, iBuenos Aires, iLondon, iParis, iBerlin neBarcelona.
Ucwaningo lukhombisa nokuthi ama-43% we-40 + no-63% wamaqembu amancane ancamela ukubhuka amaholide enziwe nge-ejensi kune-inthanethi, esekela uhlelo lomthengi olukhethwe ngesandla oluhlinzeka ngama-aphoyintimenti afanayo nababonisi.
“IZIPiliyoni Zokuziqhenya zazikhona futhi zizoqhubeka nokuba phezulu kakhulu emazingeni amaningi. Akukhona nje ukuthi kunebhizinisi elikhulu lapho i-LGBTQ + ihamba, kodwa isikhathi sesifikile sokuba amahhotela nochwepheshe bezokuvakasha babhekane nenhlonipho nokubaluleka esidinga ukuphathwa nokucatshangelwa ngakho. Njengabantu ngabanye, lokho sizenzele thina isikhathi eside kakhulu - manje sekuyisikhathi sokuthi imboni uqobo ibone ukubaluleka kwethu futhi ibhekane nezidingo zethu. I-PROUD London ingikhombise amahhotela nochwepheshe bezokuvakasha abakulungele ukusukuma bazise ngomhlaba wethu - futhi hhayi wonke umuntu obehambele i-LGBTQ + - okwenza ngiziqhenye nakakhulu. ” Kusho uTodd Cooper, uHERMES Travel Brazil, ongomunye wabathengi bamazwe angama-65 abebehambele lo mcimbi.
Ngokuya ngocwaningo lwakamuva olusuka ku- "Travel by Interest," imindeni yamaGay enezingane ikhetha izindawo ezinobungani bomndeni kanye namahhotela kunalezo ezigxile emphakathini wamaGay kuphela. Izepolitiki nokuphepha kungukhiye kumhambi oyisitabane lapho ekhetha ukuthi uzoya kuphi futhi njengoba inani lemibhangqwana yezitabane elihambayo likhula, ngakho-ke imikhiqizo idinga ukucabanga ukuthi izikhuthaza kanjani futhi ilawula okulindelwe izivakashi zayo.
Ukwesekela imboni Okuhlangenwe nakho kwe-PROUD kuveza nezingxenye ezahlukahlukene ezahlukahlukene zama-Master Classes ezenziwe ngongoti ababhekana nezihloko ezibalulekile nezinkinga lo mkhakha obhekene nazo nazo zonke izihambeli zomcimbi ezikwazi ukuba yingxenye yazo zonke izikhathi.
“Njengoba umhlaba uvuleka ngokwanda kwamanani kanye nokwehluka kwabahambi, ngokufanayo kukhula nesidingo sokukhuthaza ukuqonda, ukukhulisa ukwamukelwa nokuqhubekisela phambili ukulingana. Lo mcimbi uyithuba elikhulu lebhizinisi njengoba ucwaningo lukhombisa ukuthi izihambeli eziyizitabane zibalwa phakathi kwezethameli ezisebenzisa kakhulu imali, iningi lithanda isipiliyoni sasemkhathini esiphakathi nesezingeni eliphakeme, futhi ziyizihambi njalo. ” Kuphawule uSimon Mayle, Umqondisi Womcimbi Ama-PROUD Experience.
"Impumelelo yesiqephu sokuqala ikhombisile ukuthi imboni yezokuvakasha yama-premium ifuna ukuqhubekela phambili kanjani, ngakho-ke yibuyise futhi eNew York 2019!" Kungezwe uMayle.
Ukusekela isitayela sabakhangisi bomcimbi bachaze impumelelo yabo: ULynne Narraway, MD UK & Ireland Seabourn Cruise Line, uthe: "Bengicabanga ukuthi umcimbi uhleleke kahle kakhulu, kanti nezinga lezihambeli belilihle kakhulu". Ngenkathi uPaula McColgan, uMqondisi Wezentengiso Nokumaketha Uthishanhloko waseLondon wengeze: “Sibheka imakethe ye-LGBTQ + njengebalulekile ehhotela lethu lapha eLondon. Ithuba lokuhlangana nabathengi namanxusa aphesheya abagxile kulo mkhakha, bekungukuhlanganiswa kwangempela. ”
