Uhlelo lwe-Italy lokukhulisa imali yezokuvakasha

I-ITALY (etN) – Inhloso: ukuthi i-Italy inyuse imakethe yayo yezokuvakasha ngamaphesenti ayi-10 kuya kwangama-20 phakathi neminyaka emine ezayo. Izindlela: UNgqongqoshe Wezokuvakasha Wase-Italy uNkk. Michela Vittoria Brambilla wethule kwabezindaba i-“Sistema Italia,” uhlelo lokuphromotha ezokuvakasha, oluhlanganisa ingosi entsha i-Italia.it, i-Magic Italy in Tour, kanye ne-Project BRIC.

Ngaphandle kwe-Virtual Travel Market isivele iyasebenza esizeni www.vtmitalia.it ,
I-Magic Italy.it yividiyo emfushane ezosakazwa inethiwekhi ye-TV yase-Italy esemthethweni ukuze kuvuse intshisekelo yabantu bomdabu ukuze bathole izwe labo. “Ukuthola” isimemo esenziwe yizwi eliphilayo likaMnu. Berlusconi, uNdunankulu wase-Italy, ngesikhathi ephenya incwadi futhi ekhomba izethameli zevidiyo, abe umlingiswa okwesibili. eminyakeni emibili. Kuvidiyo yango-2010, uMnu. Berlusconi unikeza izwi lakhe kuphela njengoba, njengoba kushiwo uNkz. Brambilla, “uNdunankulu waziwa emhlabeni wonke, futhi [asikho] isidingo sokubonisa ubuso bakhe.”

Isithombe esivuselelwe kakhulu sikandunankulu kanye nenkulumo yakhe enengqondo ehambisana nokumomotheka okumnandi kanye nesihlamba esicishe sifane nobaba sizwakala sithi, “Ingabe uyazi ukuthi i-Italy iyizwe elinikeze umhlaba amaphesenti angama-50 efa lobuciko elivikelwe yi-UNESCO? ” Ekupheleni kwengcaphuno yakhe ethi “Ingabe bewazi” kwezinye izingosi zase-Italy, ucela izakhamuzi zezwe lakhe ukuthi “zisebenzise ithuba leholide lakho ukuze zithole i-Italy ongakayazi – le Italy ebabazekayo ongayithola futhi uyithande!”

Ukugxekwa okungenalusizo kwevidiyo kufaka phakathi amazwibela angekho ngokoqobo mayelana no-5% wezimpahla zase-Italy ezivikelwe yi-UNESCO (uBrambilla uthi ngisho nangaphezulu ngo-70%). Ingosi entsha, iMagic Italy.it, yavezwa ngokushesha esidlangalaleni kuzo zonke izinkundla zokuxhumana ezijwayelekile. Ngakho omunye umzamo wokuthuthukisa ezokuvakasha ugcina ubize abakhokhi bentela base-Italy ama-euro ayizigidi eziyishumi - lokhu, ngemva kokwehluleka kwe-Italia.it (10-2008) eyandulele yona ebize ama-euro ayizigidi ezingama-09. Ngeke size sikhulume ngemizamo ngaphambi kwalokhu, ayikho neyodwa efinyelele umgomo kuze kube manje.

I-Magic Tour e-Italy iyithuluzi lokumaketha uNgqongqoshe Wezokuvakasha kanye Nomnyango Wezolimo, Ukudla, Namahlathi azolenza litholakale ezifundeni zase-Italy, ama-ejensi endawo, ama-consortia, izinhlangano, namabhizinisi ukuthuthukisa izindawo zase-Europe kanye nemikhiqizo ohlelweni lwase-Italy. .

Lo mbukiso ohambahambayo uzokhombisa ubuhle be-Italy emkhakheni wezobuciko, futhi ubuhlakani bayo ngokudla okuvela endaweni yase-Italy buzovezwa emigwaqweni yamadolobha ayi-19 emazweni ayi-11 aseYurophu, izimakethe ezinkulu lapho ikhiqiza khona ukugeleza kwezivakashi eziya e-Italy. .

Isakhiwo se-modular esinobungane sizovulelwa umphakathi futhi siqukethe iloli lesimanje nelinhle elinemisebenzi eminingi kanye nama-gazebos abekwe eduze kwezikwele njengombukiso othi "Made in Italy." Umbukiso wemigwaqo waqala ngoMashi 24 eMonaco futhi uzoqhubeka uye eStuttgart, eHamburg, Berlin, Frankfurt, Vienna, Bern, Stockholm, Goteborg, Copenhagen, Oslo, Paris, Marseille, Amsterdam, Brussels, Madrid, Barcelona, ​​​​kanye neLisbon, uphele ekuseni Agasti. Lo mbukiso uzovulwa izinsuku ezine kusukela ngoLwesine kuya ngeSonto echwebeni ngalinye.

Yonke imvelo kaMama iphila kahle, izitshalo ezitholakala entwasahlobo/embewu yasehlobo zingabonakala ekwindla ngesikhathi sokuvuna amagilebhisi e-Italy. Ingabe izimakethe zaseJalimane zizoyiyeka i-Octoberfest yazo engcwele ukuze zibone lokhu kuvuna? I-Italy kungase kudingeke ilinde inkathi yezokuvakasha ka-2012, ngethemba lokuthi ukukhuthazwa okumba eqolo okunjalo kuzokhunjulwa izakhamuzi zamazwe angu-11 avakashelwe yikharavani yeMagic Tour. Mhlawumbe umlingo othile uyadingeka ukuze kufezeke leli phupho.

Okunye futhi okuyingxenye yohlelo lwezokuvakasha yiProject BRIC - okuwuhlelo lokukhomba izimakethe zamazwe asafufusa e-BRIC - iBrazil, iRussia, i-India, neChina - okuyiyona kuphela eyenza ama-42% omhlaba futhi ibe nesikhathi sokukhula ngendlela eyisimanga, ngisho naseNyakatho Melika. imigomo yezokuvakasha.

E-Brazil ngo-2010, ukusetshenziswa kwemali kwezokuvakasha kukhule ngamaphesenti angaphezu kuka-50, futhi kwaba nokukhuphuka kwamadijithi ama-ouble eRussia naseChina.

I-Enit, i-ejensi yezokuvakasha kazwelonke yase-Italy, inikezwe umsebenzi wokuklama uhlelo lokuphromotha lwesikhashana ukuze kuqiniswe futhi kuhlanganiswe isithombe sezokuvakasha sase-Italy kulawa mazwe. Imibukiso emithathu ibonwa kusengaphambili ngendikimba ethi, “Italy Eyes of Foreign Artists,” edolobheni elikhulu le-BRIC, ukuze kufakwe imihlangano nabaholi bemibono, abamele izikhungo zendawo, kanye nabezindaba ukuze bethule okunikezwayo okuhle kakhulu nobuhle be-“Made in Italy.”

Khonamanjalo, ezokuvakasha zase-Italy zinesisindo ngendawo yokuhlala, futhi ngenxa yenkinga yezomnotho, kuba buthakathaka kwesidingo sasekhaya, okuyinto ngokomlando engama-70% yebhizinisi.

UNgqongqoshe uzogxila ekulungisweni kwezinkathi zonyaka kanye nokufuduka - isibonelo ezokuvakasha, ezobuciko, namasiko. "Ngokokuqala ngqa e-Italy, embhalweni wekhodi yezokuvakasha, sihlinzekele ukuthuthukisa amagugu ethu obuciko ngezinjongo zezokuvakasha kanye nokukhiqiza izinsiza ezidingekayo ukuze likwazi ukuzimela," kusho uNgqongqoshe. Akubanga nazwi elivela kuNgqongqoshe mayelana nokuncishiswa okuqhubekayo koxhaso lwezobuciko olunqunywe uhulumeni wakhe, osekubeke ubunzima ekubeni khona kwezikhungo zikahulumeni nezizimele zamasiko, iminyuziyamu, izindawo zemivubukulo (isb.: Pompei), amatiyetha, namasinema.

Ngokusho kwendawo yevidiyo, iMagic Italy "iyindlela yokweseka umnotho kazwelonke kanye nemboni yezokuvakasha, ebone ukwehla okukhulu kwenzuzo yabo ehlobene nokuvakashela eNyakatho Afrika, eMpumalanga Ephakathi, futhi manje e-Asia."
Izindleko zezokuvakasha zasekhaya zase-Italy zilinganiselwa ku-National Observatory of Tourism zibe cishe izigidigidi ezingama-42.39 ngonyaka. I-Italy inethemba lokuthi izwane lizothola okuningi futhi likhokhe kancane ngokusho kwamabhodi ezivakashi zakwamanye amazwe. Futhi intela entsha yabavakashi ngeke isize.

I-Italy manje ibhekene nezinxushunxushu ezingathi sína zezombusazwe, izimo zomnotho kanye nezehlakalo eziyihlazo ezidicilele phansi isithombe sayo emhlabeni wonke. Ufuduko lwakamuva lwabafuduki besuka enyakatho ne-Afrika lubonakala njengesivimbelo yizifunda ezicelwe ukuthi zibambe isabelo sabo ukuze kwehliswe umthwalo wokuba khona kwabantu abaningi esiqhingini esincane saseSicilian iLampedusa.

“Singafinyelela ilitshe!” ngokusho kukaNksz Brambilla.
Kwenye indawo abantu bayamemeza bathi “Nkulunkulu sindisa indlovukazi”, lapha, “Nkulunkulu sindisa i-Italy!”