"Selokhu saqala ngoJulayi odlule, sishaye phansi ngonyawo ukusheshisa umnotho wezokuvakasha," kusho uBrad Dean, oyi-CEO yakwaDiscover. E-Puerto Rico. “Lo mkhankaso womkhiqizo ulandela umzamo oqinile wokukhangisa owamisa iPuerto Rico njengendawo ehamba phambili yokuvakashelwa ngo-2019 kanye newebhusayithi esanda kulungiswa, Thola i-PuertoRico.com.
"Ubuciko bugqamisa amafa ethu amabili aqine kakhulu - isiko lethu nabantu bethu - futhi kuzosisiza siqinise ukujwayela kwabahambi ngalokho okwenza isiqhingi sethu sibe esohlobo olulodwa." Lo mkhankaso wethulwa ngokusemthethweni namuhla kuzo zonke iziteshi zedijithali ngokusebenzisa amabhanela edijithali, ezokuhlalisana kwabantu, e-pre-roll kanye nendawo elandelayo ye-TV ezokwethulwa emasontweni ezayo ezimakethe ezibalulekile. Ukwesekwa okwengeziwe kwezentengiso kulindeleke kuwo wonke unyaka ka-2019, ukuze kuhehe izivakashi esiqhingini ngesizini yokuvakasha yasehlobo.”
I-Discover Puerto Rico, i-Puerto Rico esanda kusungulwa i-Destination Marketing Organisation (DMO), imemezele namuhla ukukhishwa komkhankaso womkhiqizo wasePuerto Rico obizwa ngokuthi “Ingabe Sesihlangene Khona?” okuthola ugqozi emnikelweni wamasiko nemvelo wasePuerto Rico kanye nengqikithi yayo, igxile esimweni sokungenisa izihambi nokwamukela abantu bayo. Ngokubuza umbuzo othi “Ingabe Sesahlangana?” ubuciko buphinde bungenise i-Island emhlabeni futhi buphilise ingqikithi ye-Puerto Rico engavamile nokho. “Njengomakhelwane oseningizimu” wezwe lase-US, umkhankaso omusha ukhombisa ngeminyango yesithonjana yasePuerto Rico ukuthi iSiqhingi samukela kanjani izivakashi ngezandla ezimhlophe.
Ngemva kocwaningo olubanzi olubonise ukuthi ubunikazi be-Puerto Rico bebungangeni ezingqondweni zabahambi, lo mkhankaso omusha uyisigaba esilandelayo senqubo yokubeka kabusha uhlobo lwe-Discover Puerto Rico, okwenza lesi siqhingi sisebenzisane ngokugcwele nemikhiqizo yaso ecebile yezokuvakasha futhi siphume njengabahamba phambili. Indawo yaseCaribbean. Ubuciko bubeka kabusha isiqhingi njengalowo makhelwane umuntu aphupha ngaye - ngobuciko bemikhosi, ukubuka kolwandle, iqoqo lobuciko obumangalisayo, ukudla okumnandi. I-Puerto Rico ingumakhelwane ozohleka naye, ugubhe naye, futhi mhlawumbe uthandane naye.
“Abantu basePuerto Rico, isiko lakhona elicebile kanye neminikelo yemvelo engenakuqhathaniswa, kuhlanganiswe neqiniso lokuthi iyindawo yase-US futhi ifinyeleleka kalula, kwakuyizici ezibalulekile eziholele kulokhu buciko. Sijabule kakhulu ngokuqala lo mkhankaso womkhiqizo njengoba uvula umnyango, ngokweqiniso, wamathuba angapheli akhombisa umoya wabantu basePuerto Rican nakho konke okuhlinzekwa yi-Island,” kusho uLeah Chandler, CMO we-Discover Puerto Rico.
Abahambi abavezwe emkhankasweni womkhiqizo omusha bazokhangwa ngokushesha iminyango enemibala egqamile nesithombe esihle esitholakala kuso sonke isiqhingi. Ubuciko bugqamisa izici eziningi ezenza iPuerto Rico ibe indawo eyingqayizivele—kusukela kubantu bayo, ukudla kwayo, umoya wayo wenjabulo, izinto ezihehayo zemvelo, nokunye okuningi.
“Umkhankaso umema abahambi ukuthi bavakashele ePuerto Rico futhi bahlangane nathi, umakhelwane ongeke ukwazi ukuphila ngaphandle kwakhe,” kusho uChandler. "IPuerto Rico yaqanjwa njenge-#1 Indawo Ongavakashela kuyo ngo-2019 yiNew York Times futhi isidlulele kwezinye izinhlu ezingaphezu kuka-20 zezindawo ongazivakashela kulo nyaka," engeza. “Sifuna ukuthumela umyalezo kubo bonke abahambi ukuthi lo ngunyaka wokuvakashela ePuerto Rico. Sonke isiqhingi simagange ukubamukela.”
Ubuciko bucatshangelwe futhi bakhiqizwa Izindawo Ezinhle, ngosekelo oluvela kubasebenzi bokukhiqiza bendawo abahambe kuso sonke isiqhingi ukuze bathwebule indawo enhle, izinkulungwane zeminyango enemibalabala, nobuso bokwamukela abantu basePuerto Rican.
Ukuze ubuke isiqephu esithi “Ingabe Sesihlangene Khona?” ubuciko ku-inthanethi, vakashela YouTube.com/DiscoverPuertoRico futhi ubheke ubuciko bomkhankaso obungeziwe obuzayo maduze.
