Indaba yanamuhla ibonisa izimo zamanje zokumaketha ezokuvakasha ngethemba (kanye nenkolelo) yokuthi ingathuthuka. Ngingathanda ukwethemba ukuthi ekugcineni kufinyelelwe kuyo ngokuthi “Dear Generic.”
Namuhla ngithole ukuqhuma kwe-imeyili eqondiswe kokuthi “Generic;” isikhathi esiningi ukukhishwa kwezindaba kuqondiswe “kubamukeli abangadalulwanga.” Yini eyenza abaphathi bezobudlelwano bomphakathi bakholelwe ukuthi ukuqhuma kwama-imeyili kufanelekile ukufundwa - ingasaphathwa eyokusetshenziswa njengomthombo wedatha othembekile? Izintatheli azizona izigqila zeminyango yezokuxhumana nomphakathi.
Yebo, kunjalo, kukhona ulwandle (ngaphandle uma useCancun futhi ulwandle lwakho lugugulekile), yebo kukhona amanzi aluhlaza okwesibhakabhaka -aluhlaza (ngaphandle uma usezingxenyeni zasePuerto Rico lapho amanzi engcolisiwe), yebo kunomoya ohlanzekile (ngaphandle kwalapho usezingxenyeni zaseVanuatu lapho udoti ushiswa khona lapho kuhwalala) futhi yebo, kukhona ukuthenga (ngaphandle uma ungadingi ukubona enye i-Gap, noma i-Old Navy), futhi yebo kukhona ukudla (uma i-McDonald's iyindinganiso yakho yokudla) .
Ngakho-ke - inselele iwukudala kanye/noma ukuhlonza bese uphromotha uhlobo oluqinile lwendawo oya kuyo olunamathela kumanani wendawo (noma ngabe ayini). Kubaluleke kakhulu ukuhumusha inani elingokomzwelo elikhangayo lobuntu bezindawo ukuya emakethe eqondiwe, kuyilapho unikeza umlayezo wokukhangisa ophumelelayo, osebenzayo nokhumbulekayo.
Zonke izindawo okuyiwa kuzo, ngokunganaki usayizi, zinokucatshangwa okufanayo uma zizothuthukisa umkhankaso osebenzayo wokuphromotha. Imiksi ihlanganisa:
1. Ingqalasizinda yesimanje (okungukuthi, amachweba, amatheminali, imigwaqo, ujantshi, ugesi, indawo yokuhlala, izibhedlela)
2. Amasiko (okungukuthi, ukudla, okuhlangenwe nakho okusekelwe enkolweni, ubuciko nomculo)
3. IJografi (okungukuthi, imvelo, amazwe angomakhelwane)
4. Umlando
5. Abantu
I-6. Ezombusazwe
7. Ukuphepha/ukuphepha
I-8. Izinsizakalo
9. Imisebenzi yezokuvakasha (okungukuthi, ukubhukuda, ukugibela izintaba, imihlangano yomuntu nomuntu)
Izinjongo Zesikhathi Esifushane/Eside
Ngocwaningo lwezimakethe oluphumelelayo kanye nokusebenzisana, nokusebenzisa i-World Wide Web (WWW) nokuthuthukisa imikhankaso yobudlelwano bomphakathi ekhaliphile, amathuba angadaleka ukuze kuthuthukiswe isithombe esisebenzayo nesimeme sendawo ezokhumbuleka (okungenani okwesikhashana) .
Izindawo eziningi ezihamba phambili zinikeza izindawo zokuhlala nezihehayo, izinsizakalo ezisezingeni eliphezulu kanye nezinsiza futhi izwe ngalinye lifuna amasiko namagugu ahlukile. Ingabe umthengi ufuna okufanayo, noma ufuna indawo enikeza umkhiqizo ohlukanisiwe?
Ukwehluka
Kungenzeka kakhulu ukuthi ukwehlukanisa kubaluleke kakhulu manje kunangaphambili. Ngempela, isibe yisisekelo sokusinda endaweni yemakethe encintisanayo emhlabeni wonke lapho izindawo eziyishumi ezinkulu ziheha cishe ama-70% emakethe yezokuvakasha yomhlaba wonke. Ngaphandle kwale ndawo yemakethe enolaka, ukuhweba ngamasheya okuphromotha okuningi kakhulu kwezindawo zokuvakasha kuseyizikhangiso ezibonisa ulwandle oluluhlaza, isibhakabhaka esinamafu namabhishi egolide angapheli anomugqa wethegi ongaphansi kokukhumbuleka. Ukukhangisa okunjalo “kwesithombe sangemuva”, ukuthengisa inzuzo yomsebenzisi yokuphumula nokubanda okusagolide, kunomthelela wokwenza zonke izindawo ezisogwini lolwandle zihlukaniseke kwenye.
Yini ehlukanisa isiqhingi esisodwa saseCaribbean noma saseNingizimu Pacific kumakhelwane waso oseduze; akuvamile ilanga nesihlabathi? Kule ndawo yemakethe okunxenxa izivakashi ezingaba izivakashi ukuthi zivakashele (futhi zivakashele kabusha) indawo eyodwa esikhundleni senye ukuthi ziyazwelana nendawo kanye nezindinganiso zayo.
Battle Isu
Impi yamakhasimende endaweni yemakethe yakusasa izoliwa ngezinhliziyo nezingqondo–futhi yilapho ukunyuswa kwendawo kungena endaweni yokuphathwa komkhiqizo. Amabhrendi anenani lezenhlalo, imizwa kanye nobunikazi kubasebenzisi; banobuntu futhi bathuthukisa ukusebenziseka okucatshangwayo, ukufiseleka kanye nekhwalithi yomkhiqizo.
Uma abathengi benza ukukhetha kwemikhiqizo mayelana nemikhiqizo-okuhlanganisa izindawo okuyiwa kuzo-basho izitatimende zendlela yokuphila; bathenga isithombe futhi bakha ubuhlobo obungokomzwelo. Abavakashi basebenzisa uhambo lwazo njengezinto ezivezayo ukuze badlulisele imiyalezo emayelana nabo kontanga nakubabukeli. Ngakho-ke, njengezinkomba zesitayela nezimo, izindawo okuyiwa kuzo zingaphromotha izinzuzo zomthengi ezifanayo njengezinye izindlela zokuphila ezinegama eliphezulu njengezimoto, iziqholo, amawashi nezingubo.
Ukuhamba uyongcebeleka kuvame ukuba yinto ebandakanya kakhulu, ehlelwe kakhulu, elindelwe ngabomvu futhi ekhunjulwa ngothando. Izikhumbuzo, amavidiyo nezithombe kuvusa futhi kubonise lokho okuhlangenwe nakho futhi kwabelwane nabangani nezihlobo. Okuthengiswayo okufakwe ilogo kanye namalebula emithwalo amemezela ukuthi umuntu uke waba khona, wenza lokho, kunoma ubani obukayo, futhi onendaba ngempela.
Indlela yokuphila Gauge
Ukukhetha indawo yeholide kuyinkomba ebalulekile yendlela yokuphila kubathengi banamuhla abashisekela izifiso futhi izindawo ezikhethelwe ukuchitha isikhathi sabo seholide esiminyana ngokuya kanye nemali etholwa kanzima kufanele ihehe ngokomzwelo ngengxoxo ephezulu nevelu yosaziwayo.
Ukuphatha umkhiqizo wendawo kuletha izinselele eziningi. Ingabe kungenzeka ukuhlonza amanani omkhiqizo futhi uhumushe lolu lwazi kumlayezo ogxile kumuntu ohehayo ohehayo? Kumele kwenziwe! Akukho ukukhetha njengoba ukudlulisa umlayezo ngempumelelo kubalulekile ekudalweni kobunikazi bendawo ehlala isikhathi eside.
I-Electronic Publishing
Ekubuyekezeni izindaba ezibalulekile, izindawo okuyiwa kuzo kufanele zibambe iqhaza ekubalulekeni kwemidiya okungezona ezendabuko. Izindawo ezincane (okungukuthi, i-Seychelles) zikwazile ukwakha amabhrendi aqinile wezindawo zokuvakasha, ezibeka njengabadlali ababalulekile be-niche embonini yezokuvakasha yomhlaba wonke. Ngesabelomali esilinganiselwe uNgqongqoshe wezokuvakasha eSeychelles ukhethe i-www.eturbonews.com (ababhalisile bamazwe ngamazwe abangu-235,000 nabafundi abayizigidi ezingu-1.2+), njengendlela eyinhloko yokusabalalisa ulwazi lwezokuvakasha okuholela ekuthuthukiseni umkhiqizo wezokuvakasha wezwe.
Oholayo/Olandelayo
Zonke izindawo okuyiwa kuzo zibhekene nezinselelo eziyingqayizivele zokuphromotha kanye nezimpawu zomkhiqizo njengoba zinababambe iqhaza abaningi kanye nokulawula okuncane kokuphatha. Abaphathi bezindawo akudingi nje kuphela ukuthi babhekane nemvelo ye-amorphous yomkhiqizo ngokwawo, kodwa futhi namaqiniso okumaketha kwendawo okuyiwa kuyo kwezombusazwe kanye nokushoda. Abadayisi bezindawo abanazo ukulawula okuncane emikhakheni eminingi yomkhiqizo wabo kodwa nokho lolu hlu oluhlukahlukene lwama-ejensi nezinkampani zonke zibambiqhaza kumkhiqizo wendawo. Ingxube yezinto ezithakaselwayo ezikhethekile nezinjongo ezehlukene ihlanganisa:
1. Izikhungo zezentengiselwano
2. Amaqembu omphakathi
3. Amaqembu nama-ejensi emvelo
4. Uhulumeni wasekhaya nokazwelonke kanye nezinhlaka zabo
5. Imisebenzi yemboni ezimele
6. Izinhlangano zohwebo
Uyaphila futhi Uphefumula
Inselele kubakhangisi bendawo ukwenza uphawu lwendawo okuyiwa kuyo lube bukhoma, ukuze izivakashi zizizwele amanani omkhiqizo anyusiwe futhi zizwe ubuqiniso bendawo eyingqayizivele. Kodwa-ke, kulo msebenzi, abadayisi bezindawo zomkhakha womphakathi bavame ukuphazanyiswa yizinhlobonhlobo zezingcindezi zezombangazwe; kufanele babuyisane nezithakazelo zendawo nezesifunda futhi bakhuthaze ubuwena obamukelekayo ezinhlobonhlobo zezifunda zikahulumeni nezizimele. Ukumaketha okuyimpumelelo kwendawo kumayelana nokuzuza ibhalansi phakathi kokusebenzisa ubudlelwano bomphakathi obusezingeni eliphezulu kanye nezindlela zokukhangisa enkingeni yokumaketha ngokumelene nesimo sangempela sepolitik sokuphatha izintshisekelo zendawo, zesifunda nezikazwelonke.
Ukwehluleka Akuyona Inketho
Ezinye zezizathu ezenza izinhlobo zezindawo zokuvakasha zihluleke zihlanganisa:
1. Ukungabibikho kobuholi
2. Izinjongo ezingqubuzanayo
3. Ukungakwazi ukuhlanganisa ukuthuthukiswa komnotho kanye nokukhangisa kwezokuvakasha
4. Izingxabano zobuholi
5. Ukungabaza kwezinye izinhlangano ukuvumelanisa ukumaketha kwazo nomkhankaso obhalwe uphawu wendawo
6. Ukumelana nesiqondiso kusuka phezulu
Ukugxila kwesikhashana kwababambe iqhaza abakhulu kwezombusazwe kanye nemithombo yoxhaso kudala izinselele ezinhlanganweni zezokuvakasha: Ubude besikhathi sokuphila kophawu lwendawo kuyisiphakamiso sesikhathi eside kunemisebenzi yosopolitiki abaningi! Abakhangisi kufanele bahlale benjalo futhi bamelane nokwenza izinguquko ezisheshayo njengoba kuthatha iminyaka eminingi ukusungula isithombe somkhiqizo, ukuthuthukisa ukuqashelwa kwegama nokugcina ukuqwashisa okuqinile ngendawo okuyiwa kuyo.
Ngokungeziwe ekubhekaneni nepolitiki yokumaketha indawo, izinhlangano eziningi zezokuvakasha zinezabelomali ezincane zokudala imikhiqizo yomhlaba wonke-kodwa nokho ziqhudelana ngokwabelana ngengqondo yabathengi hhayi nje nezinye izindawo, kodwa nazo zonke ezinye izinhlobo zomhlaba. Nakuba umthengisi webhizinisi onjengo-Kohl's echitha ama-US$340 wezigidi ngonyaka emithonjeni yezindaba yakhe, isabelomali sokuthuthukisa ezokuvakasha ezweni sizoba sincane kakhulu.
Izindawo zezokuvakasha zidlala indima ebalulekile ezimakethe zomhlaba futhi ukuncipha kwesabelomali sezokuvakasha, ukukhuphuka kwezindleko zabezindaba kanye nokwehla kwezindleko zezokuvakasha, kunomthelela esimweni sokuncintisana esiphezulu sokukhangisa.
Outsmart, Not Outsped
Kulo mongo, kusobala ukuthi abadlali be-niche kufanele bahlakaniphe kakhulu kunokuba baphumelele ukuncintisana-futhi kule mpi amasu okuthengisa abantu abaningi awakwazi ukubhekana ngokuphumelelayo nenkinga ye-share-of-voice. Impendulo ilele ekudaleni izindlela ezintsha zokuxhumana, ezidonsa ukunakwa kwisabelomali esiqinile kanye nokwandisa imali ekhokhelwa abezindaba. Esikhathini sanamuhla sokumaketha ubudlelwano, i-WWW inikeza enye indlela eyongayo nesebenzayo kunendlela elula yemisakazo yezinhlangano zezokuvakasha.
Isinyathelo 1: Sungula Amanani Abalulekile
Isigaba sokuqala senqubo yokubeka noma yokubeka kabusha noma yiluphi uhlobo lwendawo yezokuvakasha ukusungula amanani asemqoka wendawo. Umlayezo kufanele uqine, ukhulumeke futhi uhambisane nababambe iqhaza, izivakashi kanye nabangase babe ngabavakashi.
Le nqubo kufanele icabangele ukuthi uhlobo lwesimanje lusebenza kanjani futhi lubalulekile kangakanani kumthengi wanamuhla wezokuvakasha nokuthi luqhathaniswa kanjani nezimbangi zalo ezibalulekile. Ukuze kufezwe lo mgomo kungase kudingeke ukuthi kuqalwe uchungechunge lwamaphrojekthi ocwaningo ahlola amabhizinisi endawo, osomnotho besifunda, izindawo okuyiwa kuzo ezinezinhlelo ezifanayo nezivakashi zangaphambili kanye nabangase babe abavakashi abangakaze bafike ngempela endaweni. Le nqubo ingenza abaphathi abafanelekile bezokuvakasha bakwazi ukwakha amabhrendi anenani kanye nokuhambisana ngokombono wababambe iqhaza kanye nokuvumelanisa nabathengi.
Isinyathelo sesi-2: Chaza Ibhrendi
Isigaba esilandelayo sidinga ukuchazwa kwezindawo eziya kuzo emakethe: izwe limele ini; lokhu kungahunyushwa kanjani kubantu bomkhiqizo?
NjengoMaurice Saatchi, umsunguli kanye nozakwethu we-M&C: Njengoba umhlaba uya ngokuya “ukhiqizwa,” amazwe omhlaba aya ngokuya ethanda ukufana. Sekucishe kube nzima ukuthola ukuhlukana okunengqondo. U-Saatchi uthola ukuthi abaphathi kufanele banqobe kokubili ipolitiki kanye nenselelo yokuswelakala kwemali ngobuhlakani kunokusebenzisa imali ngaphezu kwalabo abaqhudelana nabo. Kudinga isineke ukusungula idumela lomkhiqizo kanye nokwakha uhlobo olunamandla lwendawo okuyiwa kuyo kuwumzamo wesikhathi eside, ovame ukuletha imiphumela ekhuphukayo hhayi ekhombisayo.
“Kunobunzima obuningi manje kunangaphambili. Futhi abathengi bangathola kalula kunanini ngaphambili mayelana nemikhiqizo nokusebenza kwayo. Kodwa-ke, amabhrendi azohlala eyisici esiphawulekayo seminyaka yethu. Amabhrendi aqinile, alula azoba isinqamuleli phakathi kwenkimbinkimbi nokudideka esigcawini.
Uma inkampani inomcabango owodwa onembayo engqondweni yomthengi, ibeka umongo wayo yonke into futhi akufanele kube nomehluko phakathi komkhiqizo, umkhiqizo, isevisi nolwazi.
Futhi ekugcineni, yizinkampani eziqinile kuphela ezizokhuthazela. Isenzo semakethe singuDarwin - ukusinda kwabanamandla."
Abawinile Brand
Izindawo okuyiwa kuzo kufanele zibe nombono osekelwe ocwaningweni lwababambiqhaza olunzulu, abathengi kanye nezimbangi futhi uvezwa ngokucophelela nangokuziphatha kukho konke okuxhumana nobuntu bomkhiqizo. Uma uhlobo lomkhiqizo seluhlonziwe, abakhangisi kufanele babe nesibindi sokuhlala nengqikithi yomkhiqizo. Yize kungenziwa ngcono ukuze kuboniswe ukuthi amanani avezwa kanjani ekwakhiweni komkhiqizo, okubalulekile kobuntu bomkhiqizo kufanele kuhlale kufana. Imfihlo iwukuba uguquke njalo futhi ucebise iphrofayili yomkhiqizo wokuqala, wakhela phezu kwamandla okuqala okuqinisa ukukhanga kwawo kanye nokwandisa imakethe, ukuhlanganisa “umphefumulo” womkhiqizo nephuzu lomehluko okungekho enye indawo emhlabeni enalo.
Ngokwenza uphawu, ukuphromotha kanye ne-PR, uhlobo lwezwe akuwona nje umsebenzi wokumaketha onengqondo kodwa isenzo sezombusazwe esingakhulisa futhi sithuthukise ukuziqhenya kwendawo. Ezokuvakasha zinikeza imiphakathi amandla okwakha kokubili ubuwena kanye nomnotho osebenzayo, futhi ekugcineni ukuheha ukunakwa okubalulekile komphakathi nokwangasese.
Umholi noma umlandeli
Njengoba uxhaso lukahulumeni lwezimali luqhubeka nokuminyanisa kubalulekile ukuthi izinhlangano zezokuvakasha zigcine indima yazo njengabadidiyeli bezinsiza zokukhangisa. Ngaphandle uma bethatha umyalo wakho kokubili ukwakhiwa komkhiqizo nokuthuthukiswa komkhiqizo emakethe yababambiqhaza eshintshayo nedidekile, abaqhubi abakhulu nezinkampani zezokuthutha zizovele zithathe imakethe futhi zikhuthaze lokho ezikholelwa ukuthi umkhiqizo okhanga kakhulu.
Lokhu kuzoba ngezindleko zabadlali abancane embonini kanye nokwehliswa kophawu lukazwelonke ihhovisi lezokuvakasha elifuna ukulakha. Izivakashi zizokhetha indawo okuyiwa kuyo ngenxa yehhotela elilodwa, noma indawo eyodwa ehehayo, zingawushiyi umphakathi ongenamasango ukuze zihlole izwe nezinsiza zalo (okungukuthi, i-Disney). Yonke imali engenayo ihlala ngaphakathi kwemikhawulo yokusebenza kwehhotela futhi, ngaphandle kwamaholo nezindleko zamahhotela endawo, ukungeniswa kwemali yangaphandle akubazuzisi osomabhizinisi bendawo noma abantu bomdabu.
Umnikazi Niche Yakho
Emhlabeni lapho idlanzana lamazwe amakhulu liheha cishe izingxenye ezintathu kwezine zabavakashi bamazwe ngamazwe, izindawo eziningi okuyiwa kuzo zizoba ngabadlali be-niche abaqhudelana emaphethelweni. Bazothembela kumasu okufaka uphawu asebenzayo, ahlosiwe anamandla okucindezela inani eliphezulu kumabhajethi abo amancane. Lokhu kunzima kodwa akuwona neze umsebenzi ongenakwenzeka, uma amandla abalingani bemboni kanye nemithombo yezindaba engeyona eyendabuko efana ne-WWW ingasebenza.
Ngokusobala, amahhovisi ezokuvakasha adinga ukusebenzisana nezifunda zawo eziningi ngokubambisana nangokuhlanganisa, esebenzisa izinsiza ezingaphandle kokukhangisa kwendabuko. Lokhu kuyiqiniso ikakhulukazi ngezindawo eziyi-niche ezinesabelo esincane sezwi. Lezo zindawo kufanele zamukele ezinye izindlela kunokukhangisa futhi zigxile emathubeni okuthengisa ahlinzekwa yimithombo yezokuxhumana, imicimbi, ezemidlalo, imisebenzi yamasiko nepolitiki kanye nokumaketha kwenkundla yezokuxhumana.
Izingosi zemidiya eminingi azinakuzitshwa njengoba zibandakanya izivakashi ngohambo lwangaphambi kohambo futhi zinikeza ngamathuba okuthengisa aqondile okwakha ubudlelwano, okungavuswa futhi kuqhubeke uhambo lwangemva kohambo. Amandla anjalo amathuba adinga ukunakwa okwengeziwe okuvela kochwepheshe bezobudlelwano bomphakathi, izisebenzi ezisebenzelana nomphakathi zangaphakathi kanye nabaphathi bezindawo (zomphakathi nezizimele).
Ukwengeza, ochwepheshe bezobudlelwano bomphakathi badinga ukuthuthukisa ukuqonda kwabo abezindaba, bathuthukise amasu nezinhlelo ezihambisana nokufundwa kwemidiya.
Ukuhlukaniswa Kwemakethe
Inselelo ebhekene nochwepheshe bezobudlelwano bomphakathi ukubona ukuthi ukuqhuma kwezindaba nokukhushulwa okungahlosiwe kuwukumosha izinsiza. Ukunquma indawo yemakethe bese ufinyelela izethameli ngendlela ehlelekile kufanele kwenziwe nge-scalpel ecijile hhayi isibhamu somshini.
Sekuya ngokuya kubaluleke kakhulu ukuthi abamele abezindaba bashiye amadeski abo, bavale amakhompyutha abo, futhi baye emakethe ukuze baxoxisane nezintatheli kanye nabathengi, babelane ngemininingwane yabo “emphefumulweni” wendawo, futhi baveze indaba ezo ezikhangayo ezimakethe eziqondiwe. Izintatheli azizona izincekukazi kulabo abajutshwe ukwenza imisebenzi yokuxhumana nomphakathi. Kungaba yinzuzo yawo wonke umuntu uma izimakethe eziqondiwe zikhokhwa ngokucacile, futhi imikhankaso yokumaketha ihlinzeka ngolwazi oluqondene ngqo nengxenye ekhonjiwe.
Manje Sengikwazi
Kwenzekani ngemva kokushicilelwa kwendaba, kwenzekani ngemva kokuba isivakashi sesibuyele ekhaya? Ukulandelela nokulandela kuwumthwalo oqhubekayo wendawo/umphathi wokumaketha. Ubudlelwano osebusunguliwe angeke buvunyelwe ukuba buphole noma bunyamalale emhwamukeni. Ukuxhumana okubili okuqhubekayo, okunenjongo ukuphela kwendlela yokusekela umkhiqizo kanye nesabelo semakethe. Ukuxoxisana okuqhubekayo kudinga ukukhuliswa; ngaphandle kwalokho uhlelo “lungolunye” futhi alukathuthuki lwaba ubudlelwano obuqhubekayo nobunempilo - kudala okunye futhi ukumoshwa kwezinsiza ezinomkhawulo.
Mayelana umbhali:
Ngaphambi kokuthuthela ohlangothini lokushicilela lwemboni yendawo/ukuvakasha/ukuvakasha/ukungenisa izihambi ngahola iminyango ye-PR/Marketing yama-Playboy Clubs and Hotels (ihhovisi le-NYC) kanye ne-Copacabana. Ngisho nomcabango wokuthumela umbiko kwabezindaba ku-"generic" bekungaba intukuthelo yokuthi ngikhahlelwe onqenqemeni. Yonke indaba, yonke iphromoshini, zonke izingcingo zifuna ukuthi ngicabange ngokucophelela ngephrofayili yokushicilelwa, ubuntu bentatheli kanye nezinsuku zokugcina. Ngangazi ukuthi ngosuku oluhle ngingathola imizuzwana engu-3-4 ukuze izintatheli zilalele iphimbo lami noma zifunde ukukhululwa kwami kwabezindaba. Uma ngingafikanga ephuzwini phakathi kwalesi sikhathi bengingalindela ukuchofoza ocingweni noma ngiphonsa iphepha kubhasikidi kadoti.
Uma ngicabanga ukuthi nginendaba emnandi ngempela ngangimema intatheli esidlweni sasemini noma esidlweni sakusihlwa. Uma ngithola “yebo” esicelweni sami sobuso nobuso, ngangivele ngibe nenyanga. Ingabe isivumelwano sokukhuluma nami mayelana nesiphuzo sasisho ukuthi ngizoyithola indaba? Lutho neze! Kuleli bhizinisi “azikho iziqinisekiso;” yingakho kubizwe ngobudlelwano bomphakathi hhayi ukukhangisa! Ingabe ufuna ukulawula umlayezo? Thenga indawo!
Le ndaba yabelwana ngayo okokuqala namalungu e-International Council of Tourism Partners, umfelandawonye wezinhlangano zezokuvakasha ezikholelwa eqophelweni eliphezulu kanye nokukhula kohlaza. Ukuze uthole ulwazi olwengeziwe vakashela ku-www.tourismpartners.org
