Ngesikhathi seNyanga Yamanje Yokuziqhenya kanye nemibukiso ezayo ye-Christopher Street Day, iLufthansa Airlines yethula umkhankaso wokumaketha we-Pride onesihloko esithi “The World Says Yes To You”. Ngokwenza kanjalo, iLufthansa iphinde izibeke njengenkampani esekela umphakathi oyiziqhwaga futhi iphinda igcizelela ukuzibophezela kwayo okuqinile nokungantengantengi ekuvulelekeni, ekubekezeleni nasekuhlukeni.

"Lufthansa iletha izivakashi zazo zonke izizwe namasiko ndawonye futhi yamukela wonke umuntu ogibele ngaphandle kokubheka ubulili, ubudala, imvelaphi, inkolo, ubuzwe, ubulili noma ubuwena,” kusho uCarsten Hoffmann, oyiNhloko Yesipiliyoni Somkhiqizo eLufthansa Airlines. Kodwa-ke, kubantu abayizixhwanguxhwangu, ukuhamba emhlabeni kungase kuhlotshaniswe nomuzwa wokungakhululeki: akuwona wonke umuntu owamukelwa yonke indawo ngezandla ezimhlophe. Ngomkhankaso wethu omusha we-Pride, i-Lufthansa ibungaza abantu nezindawo ezihlanganisa impilo yobuwula. Futhi, ngokwenza kanjalo, sisiza abantu abangabazi ukuthi bathole izindawo ezinjalo nokunye, emhlabeni wonke.”

Ukuze sithathe isibonelo esisodwa, umkhankaso ugqamisa u-Konstantinos e-Athens kanye 'Nengobo Yomlando Yase-Queer' lapho kudlalwa khona imicimbi, imibukiso namafestivali, kanye no-Nuala, ophethe isikole sokuntweza sama-surf sabantu abampofu e-Brazil. UBrian, umongameli weGay Rodeo Association e-USA, ungomunye umuntu ogqame kakhulu.

Umkhankaso weLufthansa othi #TheWorldSaysYestoYou uzoqhutshwa emaphephandabeni akhethekile aseJalimane ansuku zonke, kumamagazini anesithakazelo esikhethekile nasemaphosta amakhulu edijithali, okokuqala eMunich futhi kamuva nase-Cologne, eFrankfurt, eBerlin, eStuttgart naseHamburg. Lo mkhankaso uzophinde wenziwe ngezinkundla eziningi ze-inthanethi nezokuxhumana. Izintanta lapho inethiwekhi yabasebenzi be-Lufthansa Group ibamba iqhaza emibuthanweni yoSuku lwe-Munich kanye ne-Frankfurt Christopher Street Day izodlulisela umlayezo weQembu othi 'Umhlaba Uthi Yebo Kuwe' nawo.

I-Lufthansa ikhombisa ukweseka kwayo okuqinile kokuhlukahluka ngezindlela eziningi. Airbus I-A320neo D-AINY ibindiza nsuku zonke kulo lonke elase-Europe ngesibambo se-'Lovehansa' esinemibala yothingo kusukela ngoJuni 2022 njengenxusa lokuvuleleka nokuzibophezela kubantu ngokuhlukahluka kwabo. Ngokokuqala ngqa, iLufthansa Airlines nayo ingomunye wabaxhasi abakhulu beFrankfurt Christopher Street Day Parade kulo nyaka.