Njengoba ubunzima bezimali buqhubeka nokuthwalisa kanzima imboni yezokuvakasha emhlabeni wonke ngenxa yomthelela we Covid-19, izinkampani eziningi zizophoqeleka ukuthi zigxilise yonke imithombo yazo yezezimali ezinsongweni zamanje ezibhekene nazo. Kodwa-ke, amabhizinisi adinga ukuhlala efanelekile ngokumaketha kwenkundla yezokuxhumana njengoba kuyindlela eshibhile yokukhangisa, kusho ochwepheshe bedatha nezibalo.
Ngokuvumelana ne 'Umthelela we-COVID-19 on imboni yezokuvakasha emhlabeni jikeleleUmbiko, u-70% wabantu baseBrazil manje bachitha isikhathi esiningi bephequlula ezinkundleni zokuxhumana uma beqhathaniswa nezibalo zokuqubuka kwangaphambi kwe-COVID-19, kanti u-34% omkhulu uthi bachitha usuku lonke besebenzisa izinkundla zokuxhumana. Ngaleso sikhathi, isibalo esikhulu sezakhamizi zaseMelika (44%) manje sezisebenzisa izinkundla zokuxhumana kakhulu kunangaphambi kobhubhane lwe-coronavirus.
Lokhu kunikeza izinkampani zezokuvakasha ithuba elikhulu lokukhomba amakhasimende emazweni aseMelika ngokuwakhangisa ngezikhangiso ezinkundleni zokuxhumana.
I-Facebook, YouTube kanye ne-Instagram zivumela izinkampani ukuthi zikhangise futhi lokhu kuyinto okufanele izinkampani zisizakale ngayo.
UCordwell uphetha ngokuthi: “Ukusebenzisa osaziwayo ukuze basize ukukhuthaza imikhiqizo nokubakhangisa kungenye indlela eyinhloko izinkampani zezokuvakasha ezingasebenzisa ngayo izinkundla zokuxhumana ukuze zithuthukise igama lazo okungenzeka ukuthi lonakele ngesikhathi sodlame lwe-COVID-19.”
Imininingwane pa ukuqinisekiswa kwezokuxhumana.
#ukwakha kabusha
