Ezingqungqutheleni zokucobelelana ezihanjelwe kahle, ama-ejenti abelane ngawo
izinselelo ekukhangiseni iSeychelles futhi kuxoxwe ngezindlela abangazenza ngazo
ukufinyelela kangcono abathengi babo, abakhetha kakhulu
izindawo okuyiwa kuzo ngenxa yezimo zamanje.
Esikhathini sangaphambi kwe-COVID-19, i-Ahmedabad, iNagpur kanye namanye amadolobha angama-Tier 2
eduze ne-Mumbai yenze kahle, yandisa izibalo zokufika
iziqhingi zepharadesi zaseSeychelles ngenkathi futhi zakha isisekelo sezilaleli
okwakuphakathi kwezokuqala ezabuyela emuva lapho uhambo lwamazwe ngamazwe
waqala ukuzuza umfutho.
Ephawula ngesu lokucobelelana ngolwazi, uNkz. Lubaina Sheerazi, isikhulu esiphezulu kanye
Umsunguli u-BRANDit, ihhovisi lezokuMaketha kanye ne-PR elimele Ezokuvakasha
Seychelles e-India wathi, “I-Seychelles ibilokhu ibona izimoto hhayi kuphela
kusukela kuzithameli ezinolwazi emadolobheni amakhulu kodwa nakubantu abacebile
ingxenye evela ezimakethe ze-Tier 2. Sikwazile ukukhulisa ngempumelelo
ukuqwashisa ngendawo okuyiwa kuyo emadolobheni angaphezu kwe-15 Tier 2 eminyakeni edlule
futhi ngibone ukwanda okubonakalayo kokuhola nokuguqulwa ngesikhathi
izikhathi zangaphambi kwe-COVID. Kodwa-ke, ngobhubhane oluthinta kakhulu i-pan-India
kwezezimali, sikala ukululama okusheshayo engxenyeni yohambo kusuka kwabancane
amadolobha namadolobhana ahlanganisa abathengi abanamabhizinisi omndeni ngakho-ke
ngingathanda ukuqhubeka nalezi zingxoxo ezihlosiwe nama-ejenti azinikele
kulo lonke elaseNdiya.”
I-turnout ibihamba phambili ngomhlangano wokucobelelana ngolwazi we-Ahmedabad, owenziwe mhlaka-10 kuZibandlela wezi-2021, uhehe ngaphezu kwama-95% ama-ejenti amenyiwe, kanti umhlangano wokucobelelana ngolwazi waseNagpur ngomhla zingama-21 kuZibandlela wezi-2021 ungenise abantu abangaphezu kuka-85%.
Iningi bekungozakwethu abafuna ukuphinde baxhumane futhi bafunde mayelana nokwakamuva
izibuyekezo eSeychelles, ngaleyo ndlela zibasize ekukhuthazeni kangcono i
ukuphela.
Ukuvakasha kwezokuthengisa eDelhi nakho kube yimpumelelo enkulu, uNksz Sheerazi
kusho, enikeza iqembu amasheke emizwa yesikhathi sangempela kanye nesibuyekezo
kuma-ejenti kanye nendlela yabo yokusebenza ngemuva kobhubhane. Imihlangano
kube nezithelo ekunikeni iqembu ukuqonda kwangempela kwe
ukushintsha i-travel trade fraternity kanye nendlela yabo yebhizinisi kulokhu
entsha evamile, echaza.
Ukugcizelela izinzuzo zesikhathi eside zamasu zokumaketha ubuhlobo
e-India, uNkz Bernadette Willemin, uMqondisi Jikelele Wendawo okuya kuyo
Ukumaketha kwe Ezokuvakasha Seychelles uphawule wathi, “I-Relationship marketing injalo
kubaluleke kakhulu ebhizinisini lethu, yingakho isidingo sezokuvakasha
ISeychelles izohlala isondelene nababambe iqhaza abahlukene
imakethe. Lapho futhi lapho kungenzeka khona ukuqhuba imicimbi yomzimba kanye
imihlangano, iba ngcono kakhulu njengoba sakha umuzwa ongcono wethu
ozakwethu, nokusebenzelana okujulile nebhizinisi lethu. Lokhu nakho kuyasiza
ukugcina ozakwethu futhi sakhe ukwethembeka esikhathini eside, siqinisekisa
izinga lokuguqulwa lokuthengisa elingcono.
Imakethe yaseNdiya, njengezimakethe zethu eziningi zendabuko, ikhulu kakhulu
uhwebo oluqhutshwa kanjalo ukubaluleka kokuqinisekisa ukuthi ochwepheshe kwezokuvakasha
phakathi kwabo bobabili abathengisi bezitolo nabathengisi banolwazi oluhle kakhulu lwethu
okunikezwayo komkhiqizo kanye nentuthuko yakamuva endaweni.”
ITourism Seychelles, ngehhovisi layo laseNdiya, izoqhubeka nokuhlangana nayo
Abenzeli baseNdiya ezweni lonke ngo-2022, abanokuthengisa okuzinikele
isu. Ithemba ukwakha izinhlangano ezincane nama-ejenti kulo lonke elaseNdiya
ukuze uthole ukumaketha kwe-spillover okuhambisana nokusekelwa kwezohwebo.
#eSeychelles
LOKHO ONGAKUTHATHE KULESI SIHLOKO:
- The sales visit in Delhi was also extremely successful, Ms Sheerazisaid, giving the team a real time sentiment checks as well as an updateon the agents and their way of working post pandemic.
- The Indian market, just like many of our traditional markets, is verytrade driven thus the importance of ensuring that travel professionalsamongst both wholesalers and retailers are very well versed with ourproduct offers and also the latest development in the destination.
- In a pre-COVID-19 era, Ahmedabad, Nagpur along with other Tier 2 citiescloser to Mumbai had performed well, increasing arrival figures to theparadise islands of the Seychelles while also forming an audience basewhich was among the first to bounce back when international travelstarted gaining momentum.
