Ukufakwa kwedijithali nokusimama yizihloko ezimbili okwamanje ezibaluleke kakhulu embonini yezokuvakasha yomhlaba. Zibalulekile kochwepheshe bezokuvakasha yonke indawo, kungakhathalekile ukuthi bamele muphi umakethe. Ngaphandle kohlelo olunabile lokufakwa kwedijithali kanye necebo lokusimama elifinyelela kude ngeke kwenzeke ukuqinisekisa inqubekela phambili eqinile namathuba esikhathi esizayo esikhathi esizayo. Lezi yizinto nezihloko ababambiqhaza abazokhuluma ngazo kwi-ITB Berlin Convention 2020 njengengxenye yohlelo oluvelele lwemicimbi e ICityCube Berlin. Ochwepheshe, abacwaningi, abaphathi bemboni kanye nabenzi bezinqubomgomo bazohlinzeka ngolwazi ezinkulumweni zabo eziyisihluthulelo - ngezingxoxo eziningi kanye nezingxoxo futhi ku-ajenda. Ukungena ku I-ITB Berlin I-Convention (4 kuya ku-7 Mashi 2020) imahhala kubavakashi bezohwebo, abezindaba kanye nabakhangisi embukisweni omkhulu wezokuvakasha ohamba phambili emhlabeni. Ngokokuqala ngqa yonke imicimbi iqukethe amagama asemqoka ukwenza kube lula ukusesha amafomethi ngezihloko ezinjengokuthi 'ukuhamba ngebhizinisi' noma 'ukumaketha okuyiwa khona'.
Ukusimama: inhloso eyodwa - izici eziningi
Umcimbi omusha uzoqala engqungqutheleni: ngomhlaka 4 Mashi ekuqaleni Usuku Lokufika Olubhekele i-ITB ababambiqhaza bangahlola isihloko sokuziphatha kohambo olwaziwayo emphakathini. Ukugxila kuzoba mathemba okufinyelela imigomo yokusimama. Esikhathini sokuqala se-1 ntambama umbuzo obalulekile uzoba ukuthi uhambo lokuvakasha lungenziwa kanjani ukuba lulungele imvelo. Ephethe lo mcimbi, uThomas P. Illes, umhlaziyi wezokuvakasha kanye nomfundisi waseyunivesithi, uzophikisana ngalolu daba nochwepheshe abane abahamba phambili bezokuvakasha kulomkhakha. Ngo-5 ntambama koNgqongqoshe abaqeqeshiwe abaqeqeshiwe bazokhuluma ngezindlela ezinhle zokuya ezindaweni eziqhubekayo.
Ngomhlaka 5 Mashi i-Federal Ministry for Economic Cooperation and Development (BMZ) izobamba Ezokuvakasha ze-ITB Zokuthuthukiswa Okusimeme Day okwesine. Ngo-3 ntambama uNorbert Barthle, unobhala wezwe ephalamende e-BMZ, uzobamba inkulumo yosuku. Izihloko zosuku zizobandakanya ukubambisana kwezokuvakasha namathuba abesifazane. Ezingqungqutheleni ze-ITB Deep Dive eCityCube, sithatha isihloko esithi Wise Dodo eMauritius njengesibonelo, uSören Hartmann, oyi-CEO ye-DER Touristik Group, kanye noMhlonishwa. U-GP Lesjogard, ungqongqoshe wezokuvakasha eMauritius, uzobhunga ngamathuba ezindawo zokuhambela lapho ebhekene nomkhuba okhulayo wokusimama. I-WWF ne-Futouris bazokwethula imibono yabo ngamunye ngezikhathi ezimbili ntambama i-Deep Dive sessions lapho kuzogxilwa kakhulu kudoti wepulasitiki. UMartina von Münchhausen (WWF) noProf. Harald Zeiss (Futouris) bazobamba izethulo.
Ngomhlaka 6 Mashi, Usuku lwe-ITB CSR, inkulumo yosuku eyethulwe ngungoti wesimo sezulu uProf. Hans Joachim Schellnhuber nge 'Climate Change, Global Warming, Weather Extremes' ngo-11 ekuseni izoqala imicimbi ngosuku lwesithathu. Ngemuva kwalokho, ababambiqhaza bezihlalo ezishisayo bazohlola amaqiniso futhi baxoxe ngemibono engqubuzanayo yangoLwesihlanu yabasebenza ngekusasa nabezokuvakasha. Ukubamba iqhaza kuzoba ngamaLwesihlanu amabili abamele i-future, uDietrich Brockhagen wase-Atmosfair noLucienne Damm we-TUI Cruises. Abanye ababambiqhaza bazomenyezelwa kungekudala. Ingxoxo yeStudiosus, umcimbi osunguliwe, uzoba ngo-1 ntambama ngaphansi kwesihloko esithi 'Kunengqondo ukuhamba. Kepha kunjalo? '. Abazobamba iqhaza kuzoba ngu-Helena Marschall (NgoLwesihlanu wekusasa), u-Antje Monshausen (Brot für die Welt) kanye nomqondisi ophethe i-Studiosus uPeter-Mario Kubsch.
Ayikho inqubekela phambili embonini yezokuvakasha ngaphandle kwedijithali
Ngokuhambisana nokubaluleka okukhulayo kwalesi sihloko, i-digitalisation izoba nendima ebalulekile engqungqutheleni. Ngoba ngaphandle kobuchwepheshe bedijithali ngeke kube khona inqubekela phambili yesikhathi esizayo. Ngomhlaka 4 Mashi e Usuku lwekusasa le-ITB, UNils Müller uzokwethula ngqo kulesi sihloko phambi kwezethameli zomhlangano. Isikhulu esiphezulu seTrendOne sizoba nolwazi ngamathrendi, ubuchwepheshe kanye nentuthuko edingekayo ekusaseni eliyimpumelelo. Isici esiyinhloko salesi sikhathi yisakhiwo saso sokusebenzisana. Abalaleli bazokwazi ukuthonya umcimbi ngamakhadi okuvota. Esikhathini esizolandelwa, engxoxweni mayelana nomthelela wokufakwa kwedijithali kanye nokwehluleka kukaThomas Cook, uSamih Sawiris, oyi-CEO ye-Orascom Development, uzoba phakathi kwalabo abazongena esiteji. Imicimbi yantambama izofaka phakathi i-'Futual Air and Ground Mobility 'ngo-4 ntambama no-'Artificial Intelligence, Big Data, Robotics & Co' ngo-5 ntambama uDkt Manuela Lenzen, intatheli yesayensi nomcwaningi, uzobamba inkulumo yosuku.
Ngo-5 Mashi ngo-11 ekuseni, e-CEO Ingxoxo ngomhlaka Usuku Lokumaketha Nokusabalalisa lwe-ITB, ingxoxo yokuqala izokwenzeka noSean Menke, isikhulu esiphezulu seSaber. Ngemuva kwalokho kuzobe sekuyithuba likaFriedrich Joussen, oyi-CEO yeTUI Group, ukuhlala esihlalweni sakhe. Ngo-1 ntambama uThomas P. Illes uzokhuluma noPierfrancesco Vago, usihlalo omkhulu weMSC Cruises, mayelana nezitayela nezinselelo ezimakethe zokuhamba. Ngo-2 ntambama uDavid Peller, inhloko yomhlaba wonke yezokuHamba nezihambi e-Amazon Web Services, uzobamba iqhaza kwi-Q & A.
NgoLwesihlanu lomhlangano e Usuku Lokufika Lwe-ITB ngo-11 ekuseni, ababambiqhaza bazohlola izinketho zokuhlangenwe nakho komuntu siqu kokuhamba Imithombo yezokuxhumana idlala indima ebaluleke kakhulu kwezokuvakasha. UMike Yapp, umvangeli omkhulu wokudala, uGoogle, uzonikeza ukuqonda mayelana 'neKusasa Lendawo Yokumaketha: I-Youtube ne-Video Marketing' ngo-1 ntambama Ngo-4 ntambama kuzoba nezingxoxo mayelana nezinselelo ezingabhekiwe ezibhekene nezindawo lapho zinethonya ku-Instagram futhi eminye imithombo yezokuxhumana. Okokugcina, esimisweni se-ITB Deep Dive ngo-12 emini, kuzogxilwa kulokho i-Amazon Alexa neGoogle Assistant abangakunikeza kanye nezingozi zabo ezihambisanayo.
