Umkhankaso Wezokuvakasha WaseBrazil Ube Impumelelo Enkulu

Umkhankaso wesikhangiso wakamuva we- I-Brazilian Agency for International Tourism Promotion (Embratur) e-United States yenze ukwanda kwama-US$ 5.7 wezigidi ekubhukhelweni kwe-Brazil kusuka e-United States. Imiphumela yomkhankaso oqale phakathi kukaNovemba odlule no-Ephreli iphinde ibonise ukukhula okungama-78% osesho lwe-“Visit Brasil,” uma kuqhathaniswa nesikhathi esifanayo ngonyaka odlule.

Lo mkhankaso wawuhlanganisa izikhangiso ze-TV neze-inthanethi, izibhengezo eziku-inthanethi, imidiya yangaphandle yedijithali, okuhlanganisa nebhodi lokukhangisa ku-Times Square. Izikhangiso ze-TV zenze okufakiwe okungu-1,673 kanye nomthelela ongu-14,601,639 - isilinganiso esisetshenziselwa ukukhombisa isilinganiso sokuthi izingcezu zibukwe kangaki umphakathi. Kumithombo yezindaba yangaphandle, kube nesigidi esi-1 esifakiwe, okunomthelela ongaphezu kwezigidi ezingu-38. Okuqukethwe ku-inthanethi kubhalise okuthandwayo okungaphezu kwezigidi ezingu-52, ukubukwa kwamavidiyo ayizigidi ezingu-12 nokuchofoza okungaphezu kwezinkulungwane ezingu-127 kuwebhusayithi ye-Vikashela i-Brasil.

Umongameli wase-Embratur, uSilvio Nascimento, ugubhe imiphumela futhi wakhomba izenzo ezintsha zokukhangisa izindawo zezivakashi zaseBrazil phesheya ukuze kuqhutshekwe nokuheha abavakashi bamazwe ngamazwe ukuba beze kuleli. "Ngalo mkhankaso, u-Embratur ukhuthaze isithombe seBrazil ukuze kwandiswe ukungena kwezivakashi zaseMelika, kube nesandla ekukhuliseni ukungena kwemali yangaphandle kanye nokwandisa ukubaluleka kwezokuvakasha ekukhiqizeni imisebenzi kanye nemali engenayo yezwe lethu," kuchaza uMnu Nascimento. “I-United States ingumthombo wesibili omkhulu wabahambi abaya eBrazil. Ngakho-ke, imakethe esidinga ngaso sonke isikhathi ukuyigcina ku-radar yethu. Emasontweni azayo kufanele sethule omunye umkhankaso walaba balaleli,” kusho umongameli wase-Embratur.

Umkhankaso

Inhloso enkulu yalo mkhankaso bekuwukugcizelela emphakathini waseNyakatho Melika ukuthi izwe livulekele izivakashi futhi akusadingeki ukuthi uthole i-visa yokungena eBrazil. Ngaphezu kwalokho, izingcezu zokukhangisa zincoma izindawo eziyinhloko zezivakashi, njengezimpophoma zaseFoz do Iguaçu namabhishi asenyakatho-mpumalanga, kanye nolwazi izivakashi ezingaba nalo eBrazil, njengokuceba kwe-gastronomy, amasiko kanye ukungenisa izihambi kwabantu baseBrazil.

U-Embratur uphinde wagcizelela ezintweni ezisetshenziswayo izinyathelo ezithathwe ezweni ukuze kugcinwe izakhamizi nezivakashi ziphephile ku-Covid-19, okuhlanganisa nokwamukelwa kwezimiso zokuphepha kwezempilo, nokudala uphawu lwe-“Responsible Tourism”, olukhishwe uMnyango Wezokuvakasha.

Umthombo Wesibili Oyinhloko Wezivakashi

Ngo-2019, ngaphambi kobhubhane lwe-Covid-19, i-United States yayiyimakethe yesibili eyinhloko yezivakashi eziya eBrazil. Cishe abantu baseMelika abangu-600,000 bavakashela eBrazil ngalowo nyaka, inani elingemuva kwabase-Argentina abacishe babe yizigidi ezimbili abavakashela insimu yaseBrazil ngalowo nyaka.