Ngabe usayidinga i-Instagram ngo-2022, noma ingabe ikhona enye indlela engcono?

Abakhangisi namuhla bayasiqonda isidingo senkundla yezokuxhumana. Ngo-2020, i-Facebook yenza cishe ama-dollar ayizigidi eziyizinkulungwane ezingama-86 ngokukhangisa. Ngempela, cishe yonke imali engenayo yenkampani ivela kulokhu kusakazwa okukodwa.

Ezinye izinkundla zokuxhumana nazo zijabulela impumelelo nabathengisi bedijithali. Izinkampani zezokuvakasha zisebenzisa i-Instagram nezinye izinkundla zokuxhumana ukuze ziqondise amakhasimende azo.

I-Instagram ayinkulu kangako noma ayidumile njenge-Facebook, kodwa futhi inokubaluleka okukhulu ngokumaketha kwedijithali. I-Instagram ingasiza ukuthuthukisa ukubonakala komkhiqizo futhi ikhulise ukuqwashisa ngomkhiqizo.

Selokhu kwavela umgqugquzeli, i-Instagram igqame njengekhaya lalaba bantu. Kepha, ingabe i-Instagram ibe nesikhathi sayo futhi ingabe ikhona enye indlela engcono?

Bangaki abantu abasebenzisa izinkundla zokuxhumana?

Ngawo wonke amapulatifomu atholakalayo nokuthandwa kwawo, ungalindela ukuthi izibalo zabasebenzisi zibe phezulu. Kodwa mhlawumbe ziphakeme kunalokho obungakucabanga.

I-Datareportal ibonise ukuthi bangaphezu kwezigidigidi ezingu-4.62 abantu abangena kuma-akhawunti abo ezinkundleni zokuxhumana njalo ngenyanga. Lokhu kulingana nabasebenzisi be-inthanethi abayisi-9 kwabayi-10, noma cishe u-60% wabantu bomhlaba.

I-Instagram ivamise ukuba yimfihlo ku-userbase yayo, kodwa muva nje bekumele bembulele iCongress ukuthi bangaki abasebenzisi abasebenzayo benyanga ababenabo. Isibalo besingabasebenzisi abayizigidi eziyizinkulungwane ezimbili. Ngakho-ke, cishe i-2% yabasebenzisi bemithombo yezokuxhumana emhlabeni basebenzisa i-akhawunti ku-Instagram.

Isiza sikhanga abagqugquzeli, izinhlobo, kanye nabantu abafuna nje ukuthumela izithombe zezilwane ezifuywayo. Inohlu olubanzi lokukhangayo kodwa iwusizo ikakhulukazi ekukhangiseni.

Ingabe i-Instagram isasebenza ekukhangiseni namuhla?

Inani elikhulayo labasebenzisi lingaphakamisa ukuthi kunjalo. Ukumaketha kwe-Influencer kungaba yindlela enenzuzo enkulu yokuthuthukisa imikhiqizo namasevisi.

Imikhiqizo eminingi iye yanda ngokusetshenziswa okuhlakaniphile kwabathonya nama-blogger. Imbiza Esheshayo iyisibonelo esisodwa nje.

Esikhundleni sokwenza umkhankaso wokumaketha obizayo, abakhi balo mshini bamane banikele ngomkhiqizo wabo. Kodwa abantu abakhethe ukuthumela ama-Instant Pots kubo bonke babengabantu abanethonya.

Umphumela waba yinto yokuthengisa, emakethe ngesabelomali esincane. Okukodwa kwe imithetho yegolide ye-ROI ezinkundleni zokuxhumana wukukwazi ukukala imiphumela.

Imininingwane ingasiza kule ndawo, kodwa uma usebenzisa izinkundla eziningi kungaba nzima ukulandelela umkhondo nokuguqulwa. 

Kunzima kangakanani ukukhulisa izithameli ku-Instagram?

Ukuthola izethameli ezikhule ngokugcwele kuthatha isikhathi. Kuzodingeka uqonde ukuthi i-Instagram isebenza kanjani ukuze okuqukethwe kwakho kubonakale kakhudlwana kunezimbangi zakho. Yile algorithm abasebenzisi abaningi abahlulekayo ukuyiqonda.

Esikhundleni sokuzikhandla, abanye abantu baphendukela kwezinye izindlela zokukhulisa abalandeli babo.

Izifundo ze-Instagram marketing seziphenduka into eyenzeka ngokwazo. Lezi zifundo zivame ukuqhutshwa ngabagqugquzeli abaphumelelayo futhi zithembisa ukufundisa abafundi indlela yokukhulisa umkhiqizo wabo.

Inkinga iwukuthi, abaningi balaba bagqugquzeli abafanelekile, futhi abaqondi okuncane mayelana nokumaketha ngaphandle kwe-niche yabo.

Enye indlela yokwandisa ukulandela kwakho ukusebenzisa isevisi yokukhula.

An Isevisi yokukhula kwe-Instagram izophakamisa inani labalandeli onayo, futhi isize ukukhulisa ukuzibandakanya. Uma kwenziwa kahle.

Ungakwazi yini ukukhulisa izethameli zakho ngesevisi yokukhula?

Njengezinkonzo eziningi emhlabeni, kunamabhizinisi akhula kahle, futhi kukhona namahhabhula abolile.

Izindlela zesigqoko esimnyama zokwandisa ithrafikhi yewebhu seziqalile ukuhlunga ezinsizeni zokukhula. Okuwukuphela kwendlela yokukhulisa izethameli ngokwemvelo ukusebenzelana nabasebenzisi abanentshisekelo yangempela.

Izinkonzo zokukhula zingakwenza lokhu, kodwa eziningi zazo azikwenzi. Kunalokho, bengeza ama-akhawunti angenalutho kokulandelayo, noma okubi nakakhulu, basebenzisa ama-bots.

Isevisi enhle yokukhula kwe-Instagram izozingela abalandeli abazosebenzisana nawe ngempela. Abantu abanentshisekelo kumasevisi akho kanye nalokho okuthumelayo.

Noma ubani ocabanga ukusebenzisa isevisi yokukhula kufanele aqaphele ubungozi obuhlanganisa ukumiswa okungenzeka noma ukuvinjelwa ngokuphelele ku-Instagram.

Kungubunzima bokukhulisa izithameli ezingaphoqa abanye ukuthi babheke ezinye izindlela ku-Instagram.

Yiziphi ezinye izindlela ezikhona ku-Instagram?

Kukhona ezinye izindlela ezinhle ze-Instagram, futhi kufanelekile ukucatshangelwa esimweni esifanele.

Abantu abaningi nemikhiqizo bazosebenzisa umkhankaso wokumaketha we-cross-platform. Lokhu kusho ukusebenzisa i-Facebook, Instagram, TikTok, nezinye izinhlelo zokusebenza ukusabalalisa inetha lakho kabanzi.

Ezinye izindlela zokusebenzisa i-Instagram yilezi:

• I-Vero
• Snapchat
• TikTok
• I-Steller
• Caffeine
• YouTube
• Twitch
• Tumblr 
• Pinterest

Noma kunjalo, i-Instagram isengaba yisinqumo esihle kakhulu kuwe. Ngaphambi kokuqala kwakho, kufanele uqonde i-demographic yakho. Uma usuqonda izethameli zakho ozihlosile, ungakhetha inkundla yakho ngobuhlakani.

Isizathu sokuthi kungaba nokukhetha okungcono kune-Instagram sincike kubasebenzisi bazo.

Ubani osebenzisa ziphi izinkundla?

Yilapho ucwaningo oluncane lungakhokha khona ngempela uma kuziwa ku-ROI.

I-Instagram igxile kakhulu kubantu abaneminyaka eyi-18 kuye kwengama-34, enomkhawulo omncane kubasebenzisi besilisa. Ingakhanga izindlela zokuphila ezilangazela futhi ithandwa yimfashini nemikhiqizo yezokusubatha.

Ibhrendi yakho, nokho, ingase ibheke ukukhanga kakhulu kwabesifazane abasebangeni elihlukile lobudala. Uma kunjalo, i-Pinterest ingaba inketho engcono kakhulu futhi inikeze ukuguqulwa okwengeziwe.

Ukube ubufuna izithameli ezincane, i-TikTok izoba nomphetho ku-Instagram. Ngokusho kwe-Statista, i-TikTok inabasebenzisi abasebenzayo abangaphezu kwezigidigidi ezi-1. Lesi sibalo sitholwe ngesikhathi esifushane, sibonisa ukuthi kukhona amandla amakhulu ekukhangiseni ngale nkundla.

Ukushayela ithrafikhi eyengeziwe kuwebhusayithi yakho

Ukusebenzisa ukumaketha kokufinyelela kungakusiza ukuthi usebenzise abathonya be-Instagram. Ukuxhumana nabantu abanethonya ababalulekile emakethe yakho kuzokhulisa ukuqwashisa ngomkhiqizo.

Uma ukwazi ukubhala okuthunyelwe kwezivakashi futhi uxhume kusayithi lakho ngokusebenzisa abathonya, uzosiza ukukhulisa umthamo wakho wethrafikhi.

Ngakho-ke, ingabe i-Instagram isadingeka ngo-2022?

Kunempendulo emfushane kakhulu kulo mbuzo, futhi inguyebo. I-Instagram ihambisana ngokuphelele nokumaketha kwedijithali namuhla, futhi ngokungangabazeki izoqhubeka nokuba njalo.

Okuwukuphela kwendlela yokuphumelela emsamo iwukwenza ukusebenzelana. Abathonya abancane abancikile ekulandeleni okukhulu, nokho basafunwa yizinkampani ukuze bathole ukugunyazwa.

Isizathu sokuthi ama-micro-influencers asawusizo ukuthi avame ukuba sezimakethe ze-niche. Futhi, okubaluleke nakakhulu, izethameli zabo ziyabathemba futhi bahlanganyele nabo.

Ukwethembeka kwebhrendi akukwazi ukuthengwa, kodwa abagqugquzeli bangakulethela uma bekholelwa emkhiqizweni wakho. Yize amanye amapulatifomu esetshenziswa ngabathonya, ayafana ne-Instagram.

Abanye abagqugquzeli benze imisebenzi ephumelela ngendlela emangalisayo ku-Instagram. Bathole izigidi zabalandeli, futhi bakwenzile ngokuqukethwe okubandakanyayo, nokwethemba.

Lesi ngesinye sezizathu zokuthi kungani kumele kugwenywe izindlela zangasese zokukhulisa izethameli.

Isifinyezo

Ukuthola i-akhawunti ye-Instagram kulula, ukuthola abalandeli abathile nakho akunzima. Ukudala ukukhula okuqhubekayo, nokho, kuthatha umsebenzi omningi.

Mhlawumbe yingakho abanye abantu bethola i-Instagram ingelona usizo lokumaketha. Kunezinketho ezintathu kulesi simo; shintshela kwenye inkundla, sebenzisa isevisi yokukhula, noma finyelela kubagqugquzeli.

Isevisi enhle yokukhula izokusiza ukuthi uthole izethameli ezihlosiwe ngokuphilayo. Ukufinyelela kubagqugquzeli kusho ukuthi uzongeza ekulandeleni kwakho ngabo.

Vele, ungashintshela kwenye iplatifomu, kepha lapho-ke uzolahlekelwa yiwo wonke amathuba okuthengisa i-Instagram okufanele iwanikeze.