Uma kukhulunywa ngomkhakha we-MICE (Imihlangano, Izikhuthazo, Izinkomfa Nemicimbi), i-Singapore ne-Malaysia ibhekwa kabanzi “njengama-MICE tiger” esifundeni saseNingizimu-mpumalanga ye-Asia. Okushisayo ezithendeni zabo kungomunye umnotho okhula ngokushesha kulesi sifunda, iVietnam, obona ngeso lengqondo ukuvela njengosongo olukhulu eminyakeni ezayo.
Ngokusho kwe-Vietnam National Administration of Tourism (VNAT), ezokuvakasha zeMICE ziletha izikhathi ezine noma ezinhlanu ngaphezu kwezinye izinhlobo zezokuvakasha, ngoba lesi sigaba sabahambi sivame ukuchitha ngaphezulu. Lokhu kwenze amagundane aba ngumsunguli wentuthuko emazweni afana neSingapore, Malaysia kanye neThailand.
I-Vietnam iphinde yaphonsa amehlo ayo kulo phaya onemali eningi ebambe iqhaza emicimbini eminingi emikhulu efana ne-APEC (Asia Pacific Economic Cooperation) 2017, ASEAN Summit 2010, kanye ne-ASEAN Tourism Forum-ATF 2009.
I-International Congress and Convention Association (ICCA) ithe iVietnam iqhamuka njengendawo ephephile emhlabeni kanye nendawo ekhangayo kubatshalizimali bakwamanye amazwe. Umkhakha wezokuvakasha wezwe nawo ubheke ngenkuthalo ukulungisa ingqalasizinda yawo kanye nezinsiza ukuze kuthuthukiswe ikhono lawo lokusingatha imicimbi emikhulu yamaMICE.
Nakuba amadolobha amakhulu aseHanoi naseHo Chi Minh bekuyizindawo ezisobala zokuya kuzo ezinkampanini zezinkampani nabahambi bebhizinisi abaya eVietnam esikhathini esidlule, amadolobha asesifundeni esimaphakathi njengeDanang, Hoi An kanye neNha Trang aya ngokuya ethanda ukukhetha.
Ngo-2016, amadolobha ase-Vietnamese afana ne-Hanoi, i-Danang, i-Nha Trang ne-Ho Chi Minh yengeze ohlwini lwawo lwamahhotela ezinkanyezi ezi-4 nezi-5. Isikhumulo sezindiza saseNha Trang naso sisanda kunwetshwa ukuze sifake izindiza zesifunda nezamazwe ngamazwe.
“Abahambi bebhizinisi bavame ukudlula umhambi weholide ngokuphindwe kane noma kahlanu. Ngakho-ke sibona inala yamathuba kwezokuvakasha kweMICE, futhi njengoba umnotho womhlaba usubuyela esimeni sawo, kunesidingo esivuselelwe semibukiso, imihlangano kanye nemicimbi. I-Vietnam inamandla amakhulu kwezokuvakasha kwamaMICE okufanele siwahlole ngenkuthalo nangesu, ukuze sihehe izinhlangano zamazwe ngamazwe ukuba zibambe imicimbi yazo ogwini lwethu,” kusho umsunguli kanye ne-CEO yaseVietjet, uNguyen Thi Phuong Thao.
Uyanezela, enye indlela yokwenza lokhu ukuthuthukisa ukufinyeleleka emadolobheni amakhulu aseVietnam ngaphandle kwaseHanoi neHo Chi Minh City, ahlinzeka ngobuhle bemvelo obungahloliwe kanye nolwazi lwamasiko kubahambi abafuna ulwazi oluyiqiniso kwezamabhizinisi nokungcebeleka (B-leisure) .
