I-VisitMalta izophinde ibe nguzakwethu Wendawo Esemthethweni ye-Manchester United njenge-Malta Tourism Authority (MTA) futhi Iklabhu imemezele ukuthi ivuselela isivumelwano sayo sobambiswano neKlabhu ephromotha i-Malta njengendawo yokuvakasha kubalandeli bayo abayizigidi eziyizinkulungwane eziyi-1.1 emhlabeni jikelele.
I-Manchester United ne-Malta banokuxhumana okuqinile, okubonakaliswa umlando omude ne-Malta ngokuziqhenya ibamba iklabhu yamazwe ngamazwe yabalandeli be-Manchester United.
Ngalesi sivumelwano sobambiswano, uhlobo lwe-VisitMalta luzozuza ekuvezweni okuqinile phakathi nemidlalo yasekhaya yeKlabhu kanye neziteshi zokumaketha ezidijithali, inkundla yezokuxhumana kanye nasemithonjeni ephrintiwe emhlabeni wonke. Izindaba zokuvuselelwa kwazo zimenyezelwe emcimbini okhethekile wabezindaba obubanjelwe e-Old Trafford eManchester, phambi kukaMhlonishwa Clayton Bartolo, uNgqongqoshe Wezokuvakasha, uMnu Anthony Gatt, Unobhala Omkhulu Womnyango Wezokuvakasha, kanye noMnu Carlo Micallef, oyi-CEO ye-MTA. .
UMhlonishwa. UBartolo waphawula ukuthi “Ukuqinisekisa kabusha Vakashela eMalta njengoba I-Official Destination Partner ye-Manchester United izoholela ekwandeni kokubonakala nokuxhumana kokumaketha ezingeni elingakaze libonwe eziQhingini zaseMaltese hhayi nje eYurophu kodwa kwezinye izimakethe ezinde njengeMelika, e-Asia naseMpumalanga Ephakathi. Nginethemba lokuthi lesi sivumelwano sobambiswano sizoqinisa amathemba eMalta ekuzimiseni njengesizinda esiyinhloko sokuhamba phambili kwezokuvakasha kwezemidlalo eminyakeni ezayo.”
"Phakathi nezinyanga zobhubhane, i-MTA bekufanele icabange ngaphandle kwebhokisi ukuze ikhulise amandla alobu budlelwano, ngesikhathi lapho ezemidlalo emhlabeni wonke zimile."
“Lokhu kwenziwe ngezinhlelo ezahlukahlukene, zedijithali, okuhloswe ngazo ukunika ukubonakala, ukuzibandakanya kanye nokuvezwa ebuhleni beziQhingi zaseMaltese kuwo wonke abalandeli beManchester United emhlabeni jikelele, ikakhulukazi esifundeni sase-Asia, lapho iManchester United ihlonishwa njengenye. yamakilabhu ezemidlalo anamandla. Njengoba singena eminyakeni emihlanu ezayo yalesi sivumelwano sobambiswano, sibheke ngabomvu ukuhlola amathuba angakaze asetshenziswe ukuze siqhubeke nokukhulisa lobu budlelwano bamazwe ngamazwe,” kusho isikhulu se-MTA uMicallef.
Umqondisi weManchester United we-Alliances and Partnerships, u-Ali Edge, uthe, “I-Manchester United ne-Malta babelana ngomlando ocebile futhi sijabule ngokuqhubeka nokusebenzisana kwethu ne-VisitMalta. Siyaziqhenya kakhulu ngesikuzuzile phakathi neminyaka yokuqala yobambiswano, ikakhulukazi ngesikhathi lapho uhambo lwamazwe ngamazwe lwalubekelwe imingcele, futhi sibheke ngabomvu ukuqhubeka nalobu budlelwano obuyimpumelelo iminyaka eminingi ezayo.”
Umqondisi Wokusebenza Kobambiswano lweManchester United, u-Liam McManus, wengeze ngokuthi “Kusukela sethula ubambiswano lwe-VisitMalta ndawonye sinikeze ngempumelelo ukuqwashisa okuqhubekayo kwe-Malta njengendawo ehamba phambili yokuvakasha. Lokhu kusize ukwakha isisekelo esiqinile sokubeka kahle iMalta ukuthi iphinde ivuke esikhathini sokuphazamiseka futhi ilulame ngokushesha ngemva kobhubhane. ”
VakashelaI-Malta izoqhubeka nokukhuthaza abalandeli beManchester United emhlabeni wonke ukuthi bahlole ubuhle nokuguquguquka kweziQhingi zaseMaltese ngenxa yeminikelo yokuvakasha eqondiswe ngqo eyenziwe yatholakala ukuvakashelwa.com.
U-Micallef uphethe ngokuthi “I-VisitMalta izokwengeza ulwazi lweManchester United olulenza litholakale kubadlali bebhola bendawo abasafufusa ngenxa yokubambisana ne-Manchester United Soccer Schools, sithuthukisa ulwazi esilunikeze abadlali bebhola basekhaya abasebasha ngonyaka odlule.”
Mayelana neMalta
Iziqhingi ezinelanga zaseMalta, maphakathi noLwandle LwaseMedithera, ziyikhaya lenqwaba yamagugu akhiwe angaphelele, okuhlanganisa nokuminyana okuphezulu kakhulu kwe-UNESCO World Heritage Sites kunoma yisiphi isimo sezwe noma kuphi. I-Valletta eyakhiwe ama-Knights aziqhenyayo ase-St. John ingenye yezindawo ezibukwayo ze-UNESCO kanye neNhloko-dolobha Yezamasiko YaseYurophu ka-2018. Ubukhosi base-Malta ematsheni busuka ekwakhiweni kwamatshe amatshe amadala kunawo wonke emhlabeni, kuye komunye wezoMbuso WaseBrithani owesabekayo kakhulu. amasistimu okuzivikela, futhi afaka ingxube ecebile yezakhiwo zasekhaya, ezenkolo, nezempi kusukela ezikhathini zasendulo, zasendulo, nezasekuqaleni zanamuhla. Ngezulu elinelanga elimangalisayo, amabhishi akhangayo, ukuphila kwasebusuku okuphumelelayo, kanye neminyaka eyizi-7,000 yomlando othakazelisayo, kuningi ongakubona nokwenza. Ukuze uthole ukwaziswa okwengeziwe mayelana Malta, Chofoza lapha. @visitmalta ku-Twitter, @VisitMalta ku-Facebook, kanye no-@visitmalta ku-Instagram.
LOKHO ONGAKUTHATHE KULESI SIHLOKO:
- Bartolo noted that “Reaffirming VisitMalta as the Official Destination Partner of Manchester United will lead to an increase in visibility and marketing coordination on an unprecedented level for the Maltese Islands not just in Europe but in other long-haul markets such as America, Asia and the Middle East.
- “This was done through various initiatives, of a digital nature, aimed at giving visibility, engagement and exposure to the beauty of the Maltese Islands across Manchester United's fan base around the world, especially in the Asian region, where Manchester United is recognised as one of the strongest sports clubs.
- “During the months of the pandemic, the MTA had to think out of the box to maximize the potential of this partnership, in a time when sport worldwide was at a standstill.
