Uma izinhlelo zakho zokuhamba zangoNovemba zifaka indiza ephuma e-Los Angeles, ungamangali ukuzithola umi ngemuva kwebhodi lokukhangisa lomuntu elinempandla.
Kusukela ngasekupheleni kuka-Okthoba, i-Air New Zealand izomisa abaqashiwe e-LAX ukuze ikhangise amandla okuguqula okuya eNew Zealand, ngeziqubulo ezinjengokuthi “Udinga Ushintsho? Shona Phansi eNew Zealand” efakwe u-inki okwesikhashana ngemuva kogebhezi lwabo olugundiwe.
NgokukaRoger Poulton, iPhini likaMongameli we-Air New Zealand emazweni aseMelika, “Abantu abakhetha uhambo olude kufanele baqiniseke ukuthi bazoba nolwazi lokuphila konke. Iyiphi indlela engcono yokubonisa uguquko olumangalisayo kunokuphuca ikhanda?”
Ukusebenzisa kwenkampani yezindiza “amabhodi okukhangisa” kuhlukile impela, kodwa lobo buhlakani buvele ngenxa yesidingo. Imboni yezindiza emhlabeni wonke ithathelwe phezulu, yalahlekelwa cishe ngamaRandi ayizigidi eziyizinkulungwane ezinhlanu ngonyaka odlule, ngokusho kwe-International Air Transport Association - unyaka wesibili omubi kakhulu (ngemuva kokulahlekelwa kwangemva kuka-5/9) selokhu kwaqala ukuhamba ngendiza. Ngenkathi izindiza eziningi zisabele kule nkinga ngokuhlanganisa, ukufaka izicelo zokuqothuka noma ukunqamula izindleko, ezinye ziye zasungula izinto eziningi - ngokuzibandakanya ekuthatheni izihloko, ukugqama komphakathi.
Maphakathi no-Agasti, inkampani yenethiwekhi yase-Ireland i-Ryanair yaqala ukuthambekela lapho ithembisa amathikithi endiza amahhala kubafundi bokuqala besikole samabanga aphakeme abangamaNgisi abayi-100 abafike endaweni yokucima ukoma e-Liverpool. Okuwukuphela kwendlela yokubamba: ukuze bathole ama-freebies, abafundi kwadingeka babonise ubufakazi bokuthi bazifeyile izivivinyo zabo zezinga le-A (ukuphumelela ama-A-level kuyisibopho ukuze bangene emanyuvesi amaningi aphezulu ase-UK). I-Ryanair ikhangise ngesipho ngokukhuthaza intsha ukuthi "Khohlwa ngokuya e-Oxford noma eCambridge" futhi ithathe uhambo oluya phesheya esikhundleni salokho. Ezinye iziteshi zezindaba zaseYurophu zabonakala zihlekisa ngakho; abanye (kanye nabazali babafundi asebekhulile ekolishi) hhayi kangako.
Ngokushesha ngemva kwalokho, i-JetBlue yathuthukisa i-ante ngomnikelo ofinyeleleka kabanzi - futhi osakazwa kabanzi. Ngomhla ziyisi-7 Septhemba, inkampani yezindiza yafaka amathikithi ohambo olubuya nokubuya angu-300 endalini ku-eBay, iningi lawo ngamabhidi okuqala amasenti amahlanu noma ayishumi. Yize noma izindali zivalwa ezinsukwini ezimbalwa kamuva, inqwaba yabathengi yakhuphula amanani, umkhulumeli weJetBlue u-Alison Eshelman uthe leli bhizinisi libe yimpumelelo. I-JetBlue ifanele ukwethula inkampani yezindiza endaweni entsha yamakhasimende angaba khona - i-eBay's - futhi labo abathathe amathikithi bonge cishe amaphesenti angama-40 ezindlekweni ezivamile.
Akumangazi lapho uRichard Branson engena emdlalweni. Usihlalo we-Virgin Group - esebenza nabathwali i-Virgin Atlantic kanye ne-Virgin America - ubenedumela lokunaka abezindaba esikhathini eside ngaphambi kokuba imboni yezomoya ihlasele indawo yayo embi. Ngasekuqaleni kwalo nyaka, udale isiphithiphithi ngokundizisa indiza yokuhlola “ye-biofueled” enengxube kakhukhunathi namafutha e-babassu, wabe esememezela ukuthi uzokwethula insizakalo yokuqala yokundiza emkhathini kwezohwebo, i-Virgin Galactic. Ekuqaleni kukaSepthemba, nokho, uBranson wenza izihloko zezindaba ngomsebenzi wabantu abaningi: wahlanganisa izindiza emzileni omusha we-Virgin America eNew York-to-Las Vegas ngochungechunge oludumile lwe-HBO oluthi “Entourage.”
Ukwethula umzila omusha (kanye nesizini entsha yombukiso we-TV), i-Virgin yayinoxhaxha lwamajethi e-Airbus asongwe ngezimpawu ze-Entourage, yaphinde yethula iphakethe lenyanga le-"Entourage Class" labagibeli besigaba sokuqala, kanye nokunye okwengeziwe kwe-VIP njenge Izingubo zokulala ze-cashmere kanye noshokoledi wakwaGodiva. Ngesikhathi sephathi yokukhahlela esikhumulweni sezindiza i-JFK, u-Branson wathathwa izithombe elwa ne-champagne-spray nezinkanyezi zochungechunge lwe-TV.
Kodwa ukusebenzisa kwe-Air New Zealand “amabhodi okukhangisa” kuphawula umzamo wokuqala owenziwa yinkampani yezindiza ukuze iveze abantu. Lo mkhankaso wethulwa okokuqala eNew Zealand maphakathi no-Septhemba, lapho inkampani yezindiza imemezela izingcingo ezicela abahlanganyeli abangama-70 (noma abazimisele ukushefa); kwavela amakhulu abantu abafuna ukubuthwa; abanye bathumela ama-e-mail besuka kude njengaseFlorida.
Ukuphumelela kwalo mkhankaso emhlabeni wendabuko, kusho iMenenja Yezokumaketha yakwa-Air New Zealand, uSteve Bayliss, yikho okwenze inkampani yezindiza yazama ukuyiletha phesheya kwezilwandle, iqala e-US.
“Izihlathi ezihlekisayo kulo mkhankaso zivuse amehlo abantu,” kusho uBayliss. Ngisho nalapho bengamile emigqeni yezindiza, amabhodi abantu abika “ukwenza abangane abasha nokumiswa emigwaqweni ukuze kukhulunywe ngalo mkhankaso,” esho. "Kungaba umkhankaso wokuphola lapha."
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