IClicatell iveze imiphumela yombiko wayo wakamuva we-Chat Commerce Trends: I-Travel Edition, eveza imininingwane emisha mayelana nendlela abathengi banamuhla abafuna ukuxhumana ngayo futhi bathenge ngamahhotela, izinkampani zezindiza nezinkampani zezimoto eziqashisayo ezingxoxweni zemiyalezo yeselula. Inhlolovo, efake izimpendulo kubahlanganyeli abangaphezu kwe-1,000 baseMelika, ithole u-87% wabathengi bancamela ukusebenzisa imiyalezo ephathwayo ukuze baxhumane nezinkampani zezokuvakasha.
Ukuze uqonde ngokujulile ukuthi abathengi baxhumana kanjani nemikhiqizo yezokuvakasha, ucwaningo olusha lukaClicatell lwathola isidingo esisabalele sokuhlangenwe nakho komuntu siqu nokulula kwamakhasimende ngezingxoxo zemiyalezo, njengokuthi u-92% wabahlanganyeli bangathanda ukusebenzisa imilayezo yeselula ukuze bahlanganyele namahhotela, u-89% bangathanda ukusebenzisa iselula. imiyalezo ukuze uxhumane nezinkampani zezindiza, futhi u-85% ungathanda ukusebenzisa imiyalezo yeselula ukuze uhlanganyele nezinkampani eziqashisa ngezimoto. I-Gen Z, iMillennials kanye no-Gen X bonke babeka imiyalezo ephathwayo njengendlela yabo ephezulu yokuxhumana nemikhiqizo yezokuvakasha, okubonisa ukuthi izizukulwane ezincane yizona ezithambekele kakhulu ekuxhumaneni nemikhiqizo ngeselula.
Lo mbiko uphinde ugqamise ukuthi izinkampani zezokuvakasha ziphuthelwa wuhlelo lokusebenza oluyingqayizivele lomuzwa wemiyalezo yeselula: izinkokhelo. Eqinisweni, u-73% wabathengi ubonise ukuthi abakaze bathenge ngesixhumanisi sokukhokha se-SMS. Nokho, njengoba u-77% wabathengi bethi bazimisele ukusebenzisa isixhumanisi sokukhokha seselula nemikhiqizo yezokuvakasha, kunethuba elikhulu lezinkampani zezindiza, amahhotela nezinkampani zezimoto eziqashwayo ukuthuthukisa umuzwa wokuvakasha futhi zivumele abathengi ukuthi baphequlule, bathenge futhi balandelele izinhlelo zokuhamba zonke kumaselula abo. U-81% wabathengi kungenzeka uthenge ngesixhumanisi sokukhokha nganoma yiluphi uhlobo lwenkampani yezokuvakasha, nokubhukha amahhotela okuhamba phambili ohlwini (58%).
Okutholakele okubalulekile okungeziwe kufaka:
• Izinkampani zezindiza:
o Ama-48% afuna ukuxhumana nomakhalekhukhwini ezinkampanini zezokuvakasha ngesikhathi sokubhuka, kanti ama-63% asho engakapheli amahora angama-24.
o Abathengi bangathanda kakhulu ukuthola umlayezo ngosuku lohambo lwabo nolwazi olubalulekile, ngabathengi abangu-60% abafuna ukuthola isaziso sanoma yiziphi izinguquko zomzuzu wokugcina ohlelweni lwabo lwendiza.
o 48% wabathengi angathanda ukubhukha ukubhukha indiza enkampanini yezindiza ngokusebenzisa imiyalezo yeselula
• Amahhotela:
o Abathengi bangancamela ukusebenzisa imiyalezo yeselula namahhotela (92%) uma kuqhathaniswa nezinkampani zezindiza (89%).
o Emahhotela, ukuthola umlayezo ophathwayo othi ikamelo lakho selilungile futhi ucela ukungena ngaphambi kwesikhathi noma sekwephuzile kuyinto ethandwa kakhulu phakathi kwabathengi (abangu-58% bafuna isaziso sokuthi igumbi labo selilungile futhi abangama-41% bafuna ukwaziswa ukuze bathuthukise igumbi labo) .
o Ukubhukha amahhotela nokuthuthukiswa kwegumbi kuyintandokazi ephezulu kakhulu yokusebenzisa isixhumanisi sokukhokha sengxoxo - abangu-58% bangathanda ukubhukha, abangu-47% bafuna ukuthuthukisa igumbi labo.
• Izimoto eziqashwayo:
o 54% wabathengi bangathanda ukuthola umlayezo ngosuku lohambo lwabo ngolwazi olubalulekile lokuqashwa kwemoto, futhi u-50% wabathengi ufuna ukuthola isaziso sanoma yiziphi izinguquko zemizuzu yokugcina.
• Izinkokhelo:
o U-71% wabathengi ubonise ukuthi bazimisele kakhulu ukuthenga nenkampani yezokuvakasha ngesixhumanisi sokukhokha kuphela ngemva kokuxoxa ne-ejenti ebukhoma noma i-bot ezenzakalelayo.
• Uhambo olujwayelekile:
o Ama-27% akhetha ukuthumela imiyalezo ephathwayo ukuze axhumane nenkampani yezokuvakasha (ephakeme kunanoma yisiphi isigaba), kuyilapho u-8% kuphela ekhetha ukuxhumana nenkampani yezokuvakasha engxoxweni yewebhusayithi.
o U-48% wabathengi ungalindela ukuthi imilayezo yeselula iqale ngesikhathi sokubhuka, ama-63% angalindela ukuthi imilayezo yeselula iqale amahora angu-24 ngaphambi kohambo lwabo.
o U-80% wabathengi uthi kulula kakhulu ukusebenzisa ideski lokuvakasha ngokuthumela imiyalezo ngeselula uma kuqhathaniswa nezinye iziteshi.
o Abasebenzisi be-iPhone baphoqeleke kakhulu ukuthi basebenzise imiyalezo yeselula nezinkampani zokuhamba uma kuqhathaniswa nabasebenzisi be-Android.
“Ngokuvumela ukuxhumana nokuthengwa kwamakhasimende abo engxoxweni, iClicatell ivule iminyango yokwenza kube lula nokwenza kube ngokwakho kuzo zonke izinhlobo zezokuvakasha,” kusho uPieter de Villiers, oyi-CEO nomsunguli weClicatell. “Imininingwane ikhombisa ukuthi kunethuba lokuthi izinkampani zokuvakasha zilethe izinsiza kumakhasimende azo kalula nangendlela efanele ngokusebenzisa imiyalezo ephathwayo, okuyinto abathengi abayifisayo nabayifunayo. Mhlawumbe manje kunanini ngaphambili, ukwethembeka kwabathengi kusezingeni eliphezulu futhi nemikhiqizo yezokuvakasha idinga ukusizakala kuwo wonke ama-touchpoint. "
