I-LOS ANGELES NE-NEW YORK - Umphakathi waseHollywood usuphinde wahlangana ukuze weseke i-Stand Up To Cancer (SU2C), uhlelo lwe-Entertainment Industry Foundation (EIF), oluzokwethula uhlelo lwayo lwesine lokuqoqwa kwezimali ngolwesihlanu, Septhemba 5 (8:00). – 9:00 PM ET/PT). Gwyneth Paltrow, Reese Witherspoon, Pierce Brosnan, Jennifer Aniston, Halle Berry, Jon Hamm, Kiefer Sutherland, Ben Stiller, Will Ferrell, Mark Harmon, Rob Lowe, Danny McBride, Eric Stonestreet, Jesse Tyler Ferguson, Tony Hale, Dane Cook, Kareem U-Abdul-Jabbar, uMarg Helgenberger, uMat Passmore, uRob Riggle, u-Italia Ricci no-Bree Turner bazovela ekusakazeni, ngokudlala okukhethekile kuka-The Who, Jennifer Hudson, Lupe Fiasco & Common, Ariana Grande, noDave Matthews. Izihlabani nabaculi abengeziwe bazomenyezelwa emasontweni ezayo.
U-Paltrow no-Joel Gallen be-Tenth Planet Productions bazoba ngabaphathi ngokubambisana bakhiqize ukusakazwa kwango-Sept. 5, bukhoma kusukela e-Dolby Theatre e-Los Angeles. I-ABC, CBS, FOX kanye ne-NBC, kanye ne-ABC Family, American Forces Network, Bravo, Cooking Channel, Discovery Fit & Health, E!, Encore, Encore Espanol, EPIX, ESPNEWS, FOX Sports 2, FXM, HBO, HBO Latino, I-ION Television, i-LMN, i-Logo TV, i-MLB Network, i-National Geographic Channel, i-Oxygen, i-Palladia, i-Pivot, i-SHOWTIME, i-Smithsonian Channel, i-Starz, i-TNT kanye ne-VH1 banikela ngehora elilodwa lesikhathi esisodwa samahhala sokuhweba esikhethekile esivezwa kuthelevishini kuzwelonke ngoLwesihlanu, Septhemba 5, ezosakazwa bukhoma eDolby Theatre eLos Angeles. Uhlelo luzosakazwa bukhoma kukho kokubili i-Hulu ne-Yahoo.
Esikhundleni sebhange lezingcingo lendabuko eligcwele osaziwayo, ukusakazwa kwe-TV ngoSepthemba 5 kuzoba "indawo yokuphumula yedijithali" kusethi, ephethwe yi-Yahoo News Global Anchor Katie Couric. Izinkanyezi ezisendaweni yokuphumula yedijithali zizofinyelela ababukeli ngocingo, i-Facebook, i-Instagram nezinye izinkundla zokuxhumana ngomkhankaso omusha othokozisayo othi “Siyakubiza” abalandeli be-SU2C abangawubhalisela, kusukela namuhla, ku-walllingyou.org .
"Selokhu saqala i-Stand Up To Cancer ngo-2008, izinkundla zokuxhumana ziqhume, zakha indlela entsha yokuxhumana," kusho uCouric, umsunguli we-Stand Up To Cancer Co-Founder. “Ngakho-ke ngendlela engakaze ibonwe, sizoba nenqwaba yezinkanyezi ezifinyelela kubaxhasi ngezinkundla zokuxhumana, sibabonge ngemiyalezo ye-Facebook, ama-digital shout out, ama-Instagram kanye nama-tweets. Ngamanye amazwi, kulo nyaka, singowezi-2014!”
I-Facebook isebenzisane ne-Stand Up To Cancer kusukela yasakazwa okokuqala ngo-2008 futhi manje isingumlingani oyinhloko we-SU2C wenkundla yezokuxhumana. Ngokuhamba kweminyaka, i-SU2C iqhubekile nokwandisa ubudlelwano bayo ne-Facebook ngokusebenzisa izinhlelo ezahlukene zokukhuthaza nokubandakanya abantu nokubaxhumanisa namanxusa osaziwayo be-SU2C. Ngokwenza kusebenze okuthi “Siyakubiza”, i-Facebook ne-Instagram zizokwenza abalandeli nabalandeli bahlanganyele ngokuqondile nezihlabani abazithandayo. Bona okuningi kokuthi werecallingyou.org.
Endaweni yokuphumula yedijithali esesiteji, u-Katie Couric uzongena ku-Facebook Mentions Box, elivumela abasekeli ukuthi babelane ngokuxhumana kwabo nomdlavuza futhi bathole izimpendulo zesikhathi sangempela ezivela kosaziwayo. Abanye osaziwayo endaweni yokuphumula yedijithali bazobamba iqhaza ku-Facebook Q&As, besebenzisa awabo amakhasi ukuphendula bukhoma imibuzo yabalandeli. I-Facebook ne-Instagram zizophinde zibe khona kukhaphethi obomvu ogcwele inkanyezi ngoSepthemba 5 ngesithombe esizothwebula izihlabani njengoba zingena eDolby Theatre, zabelana ngalezo zithombe namavidiyo nabalandeli. Konke lokhu, nokunye okuningi, kungalandelwa ku-Stand Up To Cancer's social media feeds (facebook.com/su2c | Instagram: @SU2C | Twitter: @SU2C).
Ngokungeziwe ku-Facebook, uxhaxha lwezinkundla zokuxhumana zedijithali nezokuxhumana nabagqugquzeli - kusukela ku-reddit, Nerdist, Tumblr, Yahoo, Hulu, AOL, kanye ne-Huffington Post - basiza ukusekela i-SU2C kulo nyaka.
“Umdlavuza usithinta sonke,” kusho uPaltrow, owashonelwa nguyise, uBruce Paltrow, ngenxa yomdlavuza womlomo ngo-2002, “futhi wonke umuntu angasiza ososayensi abasebenza 24/7 ukuze basindise izimpilo eziningi. Sifuna ukuveza lowo mlayezo ngezindlela eziningi esingakhona ngazo, ngakho-ke sijabule ukusebenzisa izinkundla zokuxhumana ukuze sifinyelele abalandeli abavela ezindaweni zonke abasiza ukukhulisa inhlangano ethi Stand Up To Cancer, futhi ngethemba ukuthi, sizothola abantu abaningi nakakhulu ukuthi bame. hamba nathi.”
Lesi sikhalazo esigcwele inkanyezi siyaqhubeka nokusiza ukwakha ukwesekwa komphakathi kocwaningo lokuhumusha oluyisisekelo lwe-SU2C olunganikeza iziguli izindlela zokwelapha ezintsha zokusindisa izimpilo manje. I-SU2C ihlanganisa ndawonye ososayensi abavela emikhakheni ehlukene kuzo zonke izikhungo kanye nemingcele yamazwe ngamazwe ukuze basebenzisane ekutholeni imithi emisha yezinhlobo eziningi zomdlavuza.
Ngokokuqala ngqa, kuzoba nokusakazwa okuhlangene kwe-Canada okubandakanya i-telecast yango-2014, okuzosakazwa kanyekanye kuwo wonke amanethiwekhi amakhulu amane esiNgisi aseCanada: i-CBC, iDolobha, i-CTV ne-Global, kanye nezinsizakalo zaseCanada i-AMI, CHCH, I-CHEK, i-Fight Network, ne-Hollywood Suite. Zonke izimali ezitholwe emphakathini jikelele waseCanada ngesikhathi sokusakazwa zizoqondiswa ekwakhiweni kwamaqembu asebenzisanayo ocwaningo, kanye nezinhlelo zemfundo nokuqwashisa eziqhutshwa e-Canada.
“Kuyilungelo elikhulu ukuba yingxenye yalo mcimbi nomnyakazo ongajwayelekile. Wonke umuntu ujoyina ndawonye: abaculi bazinikela ngamakhono abo, ukusakaza kanye namanethiwekhi ekhebula asinika isikhathi, futhi umphakathi omkhulu we-inthanethi usisiza ukuthi sifinyelele izigidi zabantu. Kungumzuzu onamandla futhi onika ithemba ukubona abaningi kangaka bebumbana ukushintsha wonke umuntu ogula wumdlavuza abe osindile,” kusho uGallen.
Ukusakazwa kwethelevishini kokuqala okuthathu kwe-SU2C kwenzeka ngoSepthemba 5, 2008, Septhemba 10, 2010 kanye noSepthemba 7, 2012, futhi kwenziwa kwatholakala emazweni angaphezu kuka-190. Kuze kube manje, sekuthenjiswe imali engaphezu kwezigidi ezingu-261 zokusekela izinhlelo ezintsha zocwaningo lomdlavuza ze-SU2C. Kusukela ngo-2008, i-SU2C ixhase ngezimali “Amaqembu Amaphupho” abacwaningi kanye namaqembu amabili ocwaningo lokuhumusha, kanye nososayensi abasebasha abangama-12 amaphrojekthi abo asengozini enkulu, okungenzeka avuze kakhulu ahloselwe ukuqeda ukubusa komdlavuza njengembangela ehamba phambili yokufa emhlabeni wonke.
I-SU2C yasungulwa enkolelweni yokuthi ukubambisana kuzodlala indima ebalulekile ekuthuthukiseni ucwaningo lomdlavuza. Kuze kube manje, i- Stand Up To Cancer ihlanganise ndawonye abangaphezu kuka-750 ososayensi bocwaningo abahamba phambili nabakhanya kakhulu abavela ezikhungweni eziyi-112 emazweni ayisithupha ukuze basebenzisane ukuze basindise izimpilo manje. Abacwaningi abaxhaswe yi-SU2C bahlele, bethula noma baqeda izivivinyo zomtholampilo ezingaphezu kwe-140.
Abacwaningi abasekelwa yi-SU2C baphenya izinhlobonhlobo zezindlela ezintsha zokuvimbela izifo ezihlukahlukene, kuhlanganise nomdlavuza webele, i-ovary, i-endometrium, i-lung, i-prostate, i-pancreas, ne-colon; i-melanoma ye-metastatic; umdlavuza wezingane ohlanganisa i-leukemia ne-lymphoma; kanye nomdlavuza obangelwa ukutheleleka nge-human papillomavirus (HPV), phakathi kwezinye izinhlobo zomdlavuza.
Umsebenzi owenziwe ngabacwaningi abasekelwa yi-SU2C uholele ekuvunyweni yi-US Food and Drug Administration (FDA) yokwelashwa okusha okuyinhlanganisela yomdlavuza we-pancreatic, kanye negama le-FDA “lokwelapha okuphumelelayo”—okuhloswe ngalo ukusheshisa ukuthuthukiswa kwemithi ethembisayo—yemithi ethembisayo. umuthi omusha womdlavuza webele.
I-American Association for Cancer Research (AACR), okuyinhlangano enkulu emhlabeni wonke yobungcweti ezinikele ekuthuthukiseni ucwaningo lomdlavuza kanye nenjongo yayo yokuvimbela nokwelapha umdlavuza, iyinhlangano esemthethweni yeScientific Partner of Stand Up To Cancer. E-United States, i-AACR inomthwalo wemfanelo wokuphatha izibonelelo kanye nokuhlinzeka ngokuqondisa kwezesayensi ngokubambisana ne-SU2C Scientific Advisory Committee, eholwa ngu-Nobel Laureate Phillip A. Sharp, Ph.D., Uprofesa Wesikhungo e-Massachusetts Institute of Technology (MIT) kanye noDavid H. Koch Institute for Integrative Cancer Research e-MIT. Amaphini osihlalo be-SAC ngu-Arnold J. Levine, Ph.D., uSolwazi, i-Institute for Advanced Study kanye ne-Cancer Institute yaseNew Jersey; kanye noWilliam G. Nelson, MD, Ph.D., umqondisi we-Johns Hopkins Sidney Kimmel Comprehensive Cancer Centre e-Baltimore.
Njengomnikeli ongumsunguli we-SU2C, i-Major League baseball inikeze ukwesekwa kwezezimali kanye namathuba amaningi okwakha inhlangano yaphansi ye-Stand Up To Cancer ngokukhuthaza abalandeli ezweni lonke ukuthi babambe iqhaza. Ngaphezu kwe-MLB, abanikeli be-SU2C's "Visionary" bahlanganisa i-Cancer Treatment Centers of America, i-MasterCard, kanye ne-Sidney Kimmel Foundation for Cancer Research.
